CHASE 2006 Presentation

Strategic Alliances Pitfalls & Success Factors

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Alliance metrics - in MS Word format

Update: More on Amnesty International & Reebok Alliance

• Why did they work together? Overlapping values

• Amnesty had values that Reebok wanted to foster in its corporate culture

• They linked "human rights" to athletic shoes and clothing that gave you" freedom" to make a statement about wearing what you want to and being who you want to be

• Started with Reebok made a $10m investment in a world music tour

• Reebok now have a Human Rights Award

Useful references for NFP

1.      Strategic Alliances for Non Profit Organisations – An introduction to alliances with examples from the US NFP sector - Charles E Bartling - ASAE, ISBN 0 88034 143 2

2.      The Collaboration Challenge: How Non-profits and Businesses Succeed Through Strategic Alliances (A Drucker Foundation Leaderbook) - James Austin 2000 - Jossey Bass Publishers