I  Seminars & Other Services  I  Delegate Comments  I  To Book  I  Hints & Tips  Venues  I  About Sue   Contact  I  Home  

 

Member Research Fundamentals

How To Get The Right Data To Make The Right Decisions About Members

 

This is a really useful day for anyone involved in surveying members. Find out what benefits they most and least value, find out how satisfied they are, gain feedback on events or publications, determine how to uncover member segments or find out why they are leaving or why prospective members decide not to join.

The seminar will give you the confidence to undertake or manage member research projects.

You will learn:

  • What is essential to know before you start a survey of your members

  • The research tools available and how to determine the best option

  • How to determine sample size and the relationship between sample size and total error

  • How to design effective questionnaires, the types of questions to avoid and the rating scales available

  • How to boost response rates

  • How to run successful focus groups

  • Advice on using e-survey tools

  • How to interpret your findings and put your results to work

  • The main research pitfalls to avoid

  • Conducting research on a shoestring – how can you boost your budget?

  • Advice on commissioning a research project

  • The range of surveys underway in membership organisations

  • Note: CPD equivalent is  5.5 hours for the seminar.

The seminar will show examples of questionnaires used by membership organisations and involve practical exercises.

 You will also receive useful templates and a resource reference list.

Price: £295+ VAT per delegate

Dates & Venue

  • London - Wednesday 20th October 2010
  • London - Tuesday 22nd March 2011

NB: Start time is 9.30am end time is 4.30pm. Tea and coffee are served from 9.00am.

button.gif (185 bytes)  To book on-line    button.gif (185 bytes) More information on venues   

Who is the course for?

  •  Trade & Professional Associations

  •  Chambers of Commerce & Business Links

  • User Groups

  • Institutes

  • Health & Fitness Centres

  • Charities

  • NHS Foundation Trusts

  • Other... Clubs, Committees, Confederations, Pressure Groups, Societies, etc

  • People new to marketing and also people already working in this area and looking for fresh ideas.

What is included:

  • Course slides
  • Additional notes
  • Useful membership industry resources
  • Lunch and refreshments

button.gif (185 bytes)  To book on-line    button.gif (185 bytes) More information on venues   

Membership Organisations That Have Attended This Course

  • bassac
  • BIGGA
  • BII
  • British Hospitality Association
  • British Safety Council
  • Campden BRI
  • CIPFA Business
  • Co-operatives UK
  • Council of Mortgage Lenders
  • Design and Technology Association
  • Great Western Hospitals NHS Foundation Trust
  • Institute for Archaeologists
  • Institute of Actuaries
  • Institute of Fundraising
  • Institute of Physics
  • International Water Association
  • Learning Through Landscapes
  • NAHT
  • NASEN
  • Physiological Society
  • Society for Endocrinology
  • Society for General Microbiology
  • TPAS

Cost & Terms

  • Cost: £295 plus VAT per delegate or Î300
  • On receipt of your booking an invoice with confirmation of your booking, course joining instructions and a map are sent to you by post
  • All fees must be paid for in advance
  • Credit cards are accepted over the telephone
  • Cancellations must be received 30 days in advance of the seminar date. All fees forfeited thereafter, however substitutions can be made
  • It is possible to change date or venue after you have booked, but there is £25 (Î30) administration fee if the change is made more than 2 weeks before the event and £70 (Î75) administration fee if made less than two weeks before the event.
  • Each seminar is limited to 20 places to give delegates the opportunity to explore individual issues.
  • Dress is smart casual.

Comments From Delegates

  • "I could relate what I do to what Sue covered. The action list I have generated is really valuable.", Jane Westwell, Meetings & Membership Services, Society for General Microbiology

  • "I found the data mining and questionnaire design parts of the day really valuable and interesting.", Sarah Miller, Membership Adminstrator, The Physiological Society

  • "Like other course that Sue runs, the seminar made me stop, sit back, think, review and analyse what we do.", Tracey Maddison, Head of Membership Services, BIGGA Limited

  • "Some great ideas for gathering member opinions in the seminar!", Barbara Beebee, Corporate Communications Manager, Institute of Actuaries

  • "The action plan the seminar has generated for me is great.", Jenny Topham, Head of Corporate Services, TPAS

  • "The ideas for generating feedback, thinking about using member experience touch points and designing questionnaires was all really valuable.", Camilla Woods, Head of Commercial Services, British Hospitality Association

  • "The seminar has generated lots of new ideas for me to implement.", Isabelle Terrisson, Membership Officer, bassac - British Association of Settlements and Social Action Centres

  • "The slides and material were very good, it was only afterwards that I realised how much I picked up from it all.
    Great presentation skills and of course the venue and food etc. were very nice!
    I would definitely like to be kept up to date on your latest seminars and events - so please keep me on your mailing list Sue!", Raj Jandu, Membership Services Co-ordinator, Institute of Physics

  • "This has made me consider using different research techniques - I am now ready to write the research pla.", Stuart Parks, Membership Manager, Learning Through Landscapes

  • "This seminar has made me consider which areas to focus on and making sure that we take action as a result of the research findings.", Willy Adam, Director of Membership Services, The Design and Technology Association

  • "This was a really good seminar. It gave me lots of ideas and thought provoking ideas to absorb.", Clare Brett, Membership Development Officer, Campden BRI

  • "Very useful and practical, with fabulous handouts. The content was all good and I now have some low cost and easy win research ideas.", Sue Anderson, Head of Member & External Relations, Council of Mortgage Lenders

I  Seminars & Other Services  I  Delegate Comments  I  To Book  I  Hints & Tips  Venues  I  About Sue   Contact  I  Home  

 

 

Sue Froggatt

Training & Consulting

 

Free Tips Bulletin

 Free Tips Sheets