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Member Research Fundamentals
How To Get The Right Data
To Make The Right Decisions About Members
This is a really useful day for
anyone involved in surveying members. Find out what benefits they most
and least value, find out how satisfied they are, gain feedback on events or
publications, determine how to uncover member segments or find out why they are leaving or
why prospective members
decide not to join.
The seminar will give you the
confidence to undertake or manage member research projects.
You will learn:
-
What is essential to know
before you start a survey of your members
-
The research tools available and how
to determine the best option
-
How to determine sample size and
the relationship between sample size and total error
-
How to design effective
questionnaires, the types of questions to avoid and the rating scales
available
-
How to boost response rates
-
How to run successful focus groups
-
Advice on using e-survey tools
-
How to interpret your findings and
put your results to work
-
The main research pitfalls to avoid
-
Conducting research on a shoestring –
how can you boost your budget?
-
Advice on commissioning a research
project
-
The range of surveys underway in
membership organisations
-
Note: CPD
equivalent is 5.5 hours for the seminar.
The seminar will show examples of
questionnaires used by membership organisations and involve practical
exercises.
You
will also receive useful templates and a resource reference list.
Price: £295+
VAT per delegate
Dates &
Venue
-
London - Tuesday 18th May 2010
(Bloomsbury Hotel, 16-22 Great Russell Street, WC1B
3NN)-
Dublin - Thursday 20th May 2010
(Unit 2, Leopardstown Office Park,
Sandyford, Dublin 18)-
London - Wednesday 20th October 2010
(City Inn, 30 John Islip Street, SW1P
4DD)-
London - Tuesday 22th March 2011(City
Inn, 30 John Islip Street, SW1P 4DD)-
Dublin - Thursday 31th March 2011
(Unit 2, Leopardstown Office Park,
Sandyford, Dublin 18)
NB: Start time is 9.30am end time is
4.30pm. Tea and coffee are served from 9.00am.
To
book on-line
More
information on venues
Who is the
course for?
-
Trade & Professional Associations
-
Chambers of Commerce & Business Links
-
User Groups
-
Institutes
-
Health & Fitness Centres
-
Charities
-
NHS Foundation Trusts
-
Other... Clubs, Committees, Confederations, Pressure Groups,
Societies, etc
-
People new to marketing and also people already working in this area
and looking for fresh ideas.
What
is included:
- Course
slides
- Additional notes
-
Useful membership industry resources
- Lunch
and refreshments
To
book on-line
More
information on venues
Cost
& Terms
- Cost: £295 plus VAT per delegate or Î300
- On
receipt of your booking an invoice with confirmation of your booking, course joining
instructions and a map are sent to you by post
- All
fees must be paid for in advance
- Credit
cards are accepted over the telephone
- Cancellations
must be received 30 days in advance of the seminar date. All fees forfeited thereafter,
however substitutions can be made
- It is possible to change date or venue after you
have booked, but there is £25 (Î30)
administration fee if the change is made more than 2 weeks before the
event and £70 (Î75) administration fee if made less than two
weeks before the event.
- Each
seminar is limited to 20 places to give delegates the opportunity to explore individual
issues.
- Dress is smart casual.
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