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Member Research Fundamentals
How To Get The Right Data
To Make The Right Decisions About Members
This is a really useful day for
anyone involved in surveying members. Find out what benefits they most
and least value, find out how satisfied they are, gain feedback on events or
publications, determine how to uncover member segments or find out why they are leaving or
why prospective members
decide not to join.
The seminar will give you the
confidence to undertake or manage member research projects.
You will learn:
-
What is essential to know
before you start a survey of your members
-
The research tools available and how
to determine the best option
-
How to determine sample size and
the relationship between sample size and total error
-
How to design effective
questionnaires, the types of questions to avoid and the rating scales
available
-
How to boost response rates
-
How to run successful focus groups
-
Advice on using e-survey tools
-
How to interpret your findings and
put your results to work
-
The main research pitfalls to avoid
-
Conducting research on a shoestring –
how can you boost your budget?
-
Advice on commissioning a research
project
-
The range of surveys underway in
membership organisations
-
Note: CPD
equivalent is 5.5 hours for the seminar.
The seminar will show examples of
questionnaires used by membership organisations and involve practical
exercises.
You
will also receive useful templates and a resource reference list.
Price: £295+
VAT per delegate
Dates &
Venue
-
London - Wednesday 20th October
2010
-
London - Tuesday 22nd March 2011
NB: Start time is 9.30am end time is
4.30pm. Tea and coffee are served from 9.00am.
To
book on-line
More
information on venues
Who is the
course for?
-
Trade & Professional Associations
-
Chambers of Commerce & Business Links
-
User Groups
-
Institutes
-
Health & Fitness Centres
-
Charities
-
NHS Foundation Trusts
-
Other... Clubs, Committees, Confederations, Pressure Groups,
Societies, etc
-
People new to marketing and also people already working in this area
and looking for fresh ideas.
What
is included:
- Course
slides
- Additional notes
-
Useful membership industry resources
- Lunch
and refreshments
To
book on-line
More
information on venues
Membership Organisations That Have Attended This Course
-
bassac
-
BIGGA
-
BII
-
British Hospitality Association
-
British Safety Council
-
Campden BRI
-
CIPFA Business
-
Co-operatives UK
-
Council of Mortgage Lenders
-
Design and Technology Association
-
Great Western Hospitals NHS Foundation Trust
-
Institute for Archaeologists
-
Institute of Actuaries
-
Institute of Fundraising
-
Institute of Physics
-
International Water Association
-
Learning Through Landscapes
-
NAHT
-
NASEN
-
Physiological Society
-
Society for Endocrinology
-
Society for General Microbiology
-
TPAS
Cost
& Terms
- Cost: £295 plus VAT per delegate or Î300
- On
receipt of your booking an invoice with confirmation of your booking, course joining
instructions and a map are sent to you by post
- All
fees must be paid for in advance
- Credit
cards are accepted over the telephone
- Cancellations
must be received 30 days in advance of the seminar date. All fees forfeited thereafter,
however substitutions can be made
- It is possible to change date or venue after you
have booked, but there is £25 (Î30)
administration fee if the change is made more than 2 weeks before the
event and £70 (Î75) administration fee if made less than two
weeks before the event.
- Each
seminar is limited to 20 places to give delegates the opportunity to explore individual
issues.
- Dress is smart casual.
Comments From Delegates
-
"I could relate what I do to what Sue covered. The
action list I have generated is really valuable.", Jane Westwell,
Meetings & Membership Services, Society for General Microbiology
-
"I found the data mining and questionnaire design parts
of the day really valuable and interesting.", Sarah Miller, Membership
Adminstrator, The Physiological Society
-
"Like other course that Sue runs, the seminar made me
stop, sit back, think, review and analyse what we do.", Tracey
Maddison, Head of Membership Services, BIGGA Limited
-
"Some great ideas for gathering member opinions in the
seminar!", Barbara Beebee, Corporate Communications Manager, Institute
of Actuaries
-
"The action plan the seminar has generated for me is
great.", Jenny Topham, Head of Corporate Services, TPAS
-
"The ideas for generating feedback, thinking about
using member experience touch points and designing questionnaires was
all really valuable.", Camilla Woods, Head of Commercial Services,
British Hospitality Association
-
"The seminar has generated lots of new ideas for me to
implement.", Isabelle Terrisson, Membership Officer, bassac - British
Association of Settlements and Social Action Centres
-
"The slides and material were very good, it was only
afterwards that I realised how much I picked up from it all.
Great presentation skills and of course the venue and food etc. were
very nice!
I would definitely like to be kept up to date on your latest seminars
and events - so please keep me on your mailing list Sue!", Raj Jandu,
Membership Services Co-ordinator, Institute of Physics
-
"This has made me consider using different research
techniques - I am now ready to write the research pla.", Stuart Parks,
Membership Manager, Learning Through Landscapes
-
"This seminar has made me consider which areas to focus
on and making sure that we take action as a result of the research
findings.", Willy Adam, Director of Membership Services, The Design
and Technology Association
-
"This was a really good seminar. It gave me lots of
ideas and thought provoking ideas to absorb.", Clare Brett, Membership
Development Officer, Campden BRI
-
"Very useful and practical, with fabulous handouts. The content was
all good and I now have some low cost and easy win research ideas.",
Sue Anderson, Head of Member & External Relations, Council of Mortgage
Lenders
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