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Member Research Fundamentals

How To Get The Right Data To Make The Right Decisions About Members

 

This is a really useful day for anyone involved in surveying members. Find out what benefits they most and least value, find out how satisfied they are, gain feedback on events or publications, determine how to uncover member segments or find out why they are leaving or why prospective members decide not to join.

The seminar will give you the confidence to undertake or manage member research projects.

You will learn:

  • What is essential to know before you start a survey of your members

  • The research tools available and how to determine the best option

  • How to determine sample size and the relationship between sample size and total error

  • How to design effective questionnaires, the types of questions to avoid and the rating scales available

  • How to boost response rates

  • How to run successful focus groups

  • Advice on using e-survey tools

  • How to interpret your findings and put your results to work

  • The main research pitfalls to avoid

  • Conducting research on a shoestring – how can you boost your budget?

  • Advice on commissioning a research project

  • The range of surveys underway in membership organisations

  • Note: CPD equivalent is  5.5 hours for the seminar.

The seminar will show examples of questionnaires used by membership organisations and involve practical exercises.

 You will also receive useful templates and a resource reference list.

Price: £295+ VAT per delegate

Dates & Venue

  • London - Tuesday 18th May 2010 (Bloomsbury Hotel, 16-22 Great Russell Street, WC1B 3NN)
  • Dublin - Thursday 20th May 2010 (Unit 2, Leopardstown Office Park, Sandyford, Dublin 18)
  • London - Wednesday 20th October 2010 (City Inn, 30 John Islip Street, SW1P 4DD)
  • London - Tuesday 22th March 2011(City Inn, 30 John Islip Street, SW1P 4DD)
  • Dublin - Thursday 31th March 2011 (Unit 2, Leopardstown Office Park, Sandyford, Dublin 18)

NB: Start time is 9.30am end time is 4.30pm. Tea and coffee are served from 9.00am.

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Who is the course for?

  •  Trade & Professional Associations

  •  Chambers of Commerce & Business Links

  • User Groups

  • Institutes

  • Health & Fitness Centres

  • Charities

  • NHS Foundation Trusts

  • Other... Clubs, Committees, Confederations, Pressure Groups, Societies, etc

  • People new to marketing and also people already working in this area and looking for fresh ideas.

What is included:

  • Course slides
  • Additional notes
  • Useful membership industry resources
  • Lunch and refreshments

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Cost & Terms

  • Cost: £295 plus VAT per delegate or Î300
  • On receipt of your booking an invoice with confirmation of your booking, course joining instructions and a map are sent to you by post
  • All fees must be paid for in advance
  • Credit cards are accepted over the telephone
  • Cancellations must be received 30 days in advance of the seminar date. All fees forfeited thereafter, however substitutions can be made
  • It is possible to change date or venue after you have booked, but there is £25 (Î30) administration fee if the change is made more than 2 weeks before the event and £70 (Î75) administration fee if made less than two weeks before the event.
  • Each seminar is limited to 20 places to give delegates the opportunity to explore individual issues.
  • Dress is smart casual.

 

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Sue Froggatt

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