I have over 24 years experience of marketing and have worked predominately in the education, training, personal development and consultancy sectors in the UK and overseas.

I have helped many organisations and individuals to promote their organisation and I am passionate about business and marketing.

It is very easy to waste money in marketing. Over the years I have witnessed thousands of pounds being wasted using techniques that were unproven and impractical for the task at hand. I am a firm believer in practical, commonsense marketing that is backed up by evidence.

The areas of marketing that I have interest and expertise in are:

• Membership development - both the recruitment and retention of members
• Marketing events - training courses, conferences and meetings
• Marketing professional services - particularly consultancy practices
• New product development and launch: I have branded, positioned and launched a variety of different products and services
• Practical marketing solutions that work: I am keen to layer on top of a theoretical understanding of marketing, very practical ideas that are cost effective and work. In my marketing career I have seen may thousands of pounds wasted on marketing activities that failed, and now focus on strategies which prevent this from happening
• The Internet: I was involved in marketing electronic communications since 1986 after launching PC communications software and a national electronic communications network
• Audio publishing: I have published over 30 different self-development and training titles by various speakers on topics ranging from assertiveness skills, time management and presentation skills. This has also given me a unique insight into the importance and impact of voice and sound in marketing.

Before setting up my own business in 1998 I spent 15 years as Marketing Director of DIALnet plc marketing to the traditional education sector.

Professional membership organisations that I have belonged to include:

• Chartered Institute of Marketing
• The Marketing Guild
• The Marketing Society
• The Professional Marketing Forum

• The Institute of Association Management (IoAM) - Affiliate Member
• The American Society of Association Executives (ASAE) - Affiliate Member
• The Australian Society of Association Executives (AuSAE)- Affiliate Member