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Trends Affecting Member Recruitment & Retention

What opportunities are on the horizon that will affect your ability to recruit and retain members in the future?

What do you need to alert the rest of the organisation to? What plans do you need to put in place to prepare you for a successful future? This is an essential seminar for anyone involved in strategic planning.

You will learn:

  • The key social, economic, technological, legal and environmental future trends which are on the horizon
  • How these will affect member recruitment and retention
  • Possible strategies and appropriate responses
  • How to integrate these trends into the strategy making process
  • Techniques to help you involve staff in understanding the forces of change and their implications
  • How to broaden the knowledge flowing into your organisation
  • The resources in place to help you keep aware of what is happening
  • Note: CPD equivalent is  5.5 hours for the seminar.

 Every delegate will also receive a useful resource guide and tools to help you plan for the future.

This new seminar is for people and associations:

  • Who are about to undertake a strategic planning session

  • Who want to stay ahead, either by identifying new threats or by spotting new growth opportunities

  • Who want to be pro-active in planning for the future and avoid the mistakes of being reactive.

Dates & Venues

  • London - Friday 31st October 2008

NB: Start time is 9.30am end time is 4.30pm. Tea and coffee are served from 9.00am.

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Who is the course for?

  • Trade & Professional Associations

  • Chambers of Commerce & Business Links

  • User Groups

  • Institutes

  • Health & Fitness Centres

  • Charities

  • Other... Clubs, Committees, Confederations, Pressure Groups, Societies, etc

  • People new to trend spotting and also people already working in this area and looking for fresh ideas.

What is included

  • Course slides

  • Additional notes including:

  • A list of useful resources

  • Lunch and refreshments

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Membership organisations that have attended this course

  • ACEVO

  • Bio Industry Association 

  • Booksellers Association

  • British Acupuncture Council

  • British Equine Veterinary Association

  • Business West

  • Chartered Institute of Logistics & Transport

  • Chartered Institute of Personnel Development

  • Chartered Management Institute

  • Chartered Society of Physiotherapy

  • Convenience Stores & Newsagents Association

  • Federation of Holistic Therapists

  • Institute of Customer Service

  • Institute of Engineering & Technology

  • Institution of Civil Engineers

  • IPAF

  • Landscape Institute

  • Major Projects Association

  • Ramblers' Association

  • Royal Institute of British Architects

  • Royal Town Planning Institute

  • Society Chemical Industry

  • York Tourism Bureau

Comments from past delegates

  • "I was impressed with the flexible nature of the day. Sue was able to adapt to individual specific needs.", Uzo Onuora, Customer Relationship Manager, Booksellers Association

  • "I would be interested in running this seminar in-house.", Joe Holmes, National Membership & Development Officer, Convenience Stores & Newsagents Association (CSNA)

  • "A very enjoyable and thought provoking seminar. All of this was really useful and I will be feeding back to one of our directors who is creating the future strategy.", Charlotte McNeil, Marketing Manager, The British Acupuncture Council

  • "An excellent and thought provoking session. I would recommend anyone involved in membership associations to attend.", James Hale, Marketing & Communications Director, The Ramblers' Association 

  • "This seminar has helped me make sure our plans are future proof. The exercises were really useful.", Abid Shah, Membership Business Manager, SCI

  • "The idea of co-creation was really interesting of how member can create value for other members.", Allison Riley, Technical Community Manager, Institute of Engineering & Technology (IET)

  • "The seminar has generated many ideas of what we can offer members.", Sally Davidson-Jones, Student Community Manager, Institute of Engineering & Technology (IET)

  • "The social trends were interesting - particularly looking at the impact on the association of the UK's aging population.", Sharon Dyer, Admin Officer, Chartered Society of Physiotherapy

  • "This has really help tie previous training courses together and will help me prepare our strategic plans.", Sumi Beken, Business Development Manager, Royal Town Planning Institute

  • "An interesting and motivating day. This had made me think in the right way to engage with the rest of the community and helped me develop a forward strategy." Arabella Michell, Executive Secretary, British Equine Veterinary Association
  • "This seminar has made me realize we have access to unique knowledge which is of great value. " Professor Josh Slater, BEVA President Elect, British Equine Veterinary Association
  • "This has helped me think about how I engage my board to think about the future." Aisling Burnard , Chief Executive, Bio Industry Association

  • "Very helpful and lots of food for thought." Manon Bradley, Administrator, Major Projects Association

Cost & Terms

  • Cost: £349 plus VAT per delegate (Î510)
  • On receipt of your booking an invoice with confirmation of your booking, course joining instructions and a map are sent to you by post
  • All fees must be paid for in advance
  • Credit cards are accepted over the telephone
  • Cancellations must be received 30 days in advance of the seminar date. All fees forfeited thereafter, however substitutions can be made
  • It is possible to change date or venue after you have booked, but there is £25 (Î40) administration fee if the change is made more than 2 weeks before the event and £70 (Î100) administration fee if made less than two weeks before the event.
  • Each seminar is limited to 20 places to give delegates the opportunity to explore individual issues.
  • Dress is smart casual.

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