Reports to: The Membership Manager

Responsible for: -

Person Specification 

Knowledge, skills and abilities

•  A good knowledge of office practices, administration, marketing and customer service skills and techniques

•  Able to establish and maintain good working relationships with other departments, members and suppliers

• Good organizational, written and verbal skills

•  Able to multi-task and meet deadlines

•  IT literate:

•  Able to use a variety of software including word processing, databases, spreadsheets, desk top publishing

• Familiar with using email, e-marketing, e-discussion groups, web updates, etc

•  Able to operate related equipment e.g. printers, scanners, faxes, etc.

Education

• A business or marketing qualification (‘A’ level or equivalent)

 Relevant Experience

• At least one years marketing experience, preferably with a membership organization

 Disposition

• Willing to learn

•  A professional manner and attitude

•  Able to remain calm under pressure

•  Able to adapt to change

 Other

•  Able to travel

• Hold a valid driving license

•  Able to attend events and other off-site functions (Estimated overnight travel will be a minimum of ‘x’ nights per annum)

Job Description 

•  To co-ordinate and action tasks in the membership development and marketing plans

• To respond promptly to inquiries from prospective members, members, executive officers, the general public and other industry bodies by phone, email or in writing and follow-up with an agreed timeframe

• To draft non-standard responses for approval by the Membership Manager

• To assist in the creation and update of membership and marketing material e.g. letters, new member welcome packs, newsletters, e-bulletins, press releases, fact sheets, membership directories, member listings, member questionnaires and brochures

• To assist in the production of mailings (merging, printing and fulfilment) and to ensure they are sent out in a timely manner

• To participate in telemarketing surveys of pre-selected members using a prepared script, record responses and produce a summary of the results

• To promote and sell the Associations' memberships and services and suggest or invite members to consider using (or upgrading to) other Association products and services

•  To maintain and update membership records and marketing databases

• To manage events e.g. book venues, track and confirm registrations, send our reminders and maintain attendance records for exhibitions, road shows and training

• To undertake member market research in areas such as member benefit analysis, member satisfaction surveys, member needs assessment and competition analysis

• To co-ordinate member recognition programmes

• To assist in the member renewals process

•  To follow-up member resignations and produce reports on why members lapse

•  To process reports, listings or label runs as requested by other departments

• To keep records and produce reports showing the results of recruitment and retention activity, marketing campaigns, member involvement, non-renewals and departmental spend using an agreed coding structure

• To co-ordinate central administrative support for various groups including regional committees, special interest groups, work groups and task forces and other committees

•  To participate in regular departmental progress meetings

• To maintain a calendar of recruitment and retention activities, key events and meetings

• To perform routine quality checks on the membership database

• To co-ordinate affiliate and sponsor activity and recognition programmes

•  To liaise with suppliers and maintain supplies of departmental stationary

•  To plan work efficiently to meet the departmental goals and objectives

•  To recommend ideas for improvement and highlight any problems

•  To perform daily and weekly system back-ups

•  To remain current with Association policies and procedures

• To perform other related duties as required

 Key Success Areas

•  A high level of member satisfaction with incoming and outgoing communications

•  Accurate membership records.

Other complimentary templates available are: