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A good knowledge
of marketing theory and its application to the development of
successful membership recruitment and retention campaigns
-
Considerable
knowledge of strategic planning, budgeting, finance, market research,
sales, marketing, member relationship management, people management
and negotiation skills and techniques
-
Able to develop
and motivate staff
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Able to establish
and maintain effective working relationships with other departments,
senior influencers, current and prospective members, affiliates,
volunteers and committees
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Strong written and
oral communication skills
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Good IT skills
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To contribute to
the development of the Association’s strategic plans
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To direct the
delivery of a program of membership development in accordance with
Associations strategic plan and following the guidelines established
by the Association
-
To contribute to
the formulation of Association’s policies, programs and procedures and
make recommendations for future development
-
To plan and direct
each stage of the membership development process:
-
The collection and interpretation of member and
non-member intelligence, including member needs, the member benefit
package, entry criteria and competitiveness using membership surveys
-
The recruitment of new members and affiliates
-
The orientation of new members and volunteers
-
The engagement and involvement of other members
-
The membership renewal process
-
To develop and
direct general marketing campaigns to promote the Association's
mission and purpose and ensure these are co-ordinated with recruitment
and retention activity
-
To direct the sale of association services
to non-members
-
To lead the work
of the department to insure an efficient and effective operation:
-
To recruit, induct, appraise and motivate the
department
-
To direct membership development training
programs
-
To promote team building through effective
communication and targeted training and development
-
To monitor and present reports on departmental
spend, income and membership levels
-
To ensure the membership information system is
accurate and meets the needs of the department and other users
-
To update the Chief Executive on the progress of
activities
-
To maintain regular contact with volunteer
committees, to provide them with support and assistance on activity
that relates to membership development and advise them about
policies, training and member benefits
-
To authorize purchase orders and re-imbursements
up to the value of £x
-
To remain current
with Association policies and procedures
-
To perform other
duties and responsibilities as may be assigned
