Person Specification 

Knowledge, skills and abilities

• A good knowledge of marketing, management, administration, planning, budgeting, finance, market research and member relationship management skills and techniques

• Able to establish and maintain effective working relationships with other departments, members and suppliers

• Strong project management and organizational skills

• Good written and oral communication skills

• IT literate: Familiar with using word processing, databases, spreadsheets, project management software and web applications including email, e-marketing, s-surveys, e-discussion groups, etc.

Education

• A graduate with a business or marketing degree

Relevant Experience

•  At least three years marketing experience, preferably with a membership organization

• Junior-level supervision

Disposition

• A professional manner and attitude

• Able to remain calm under pressure

• Able to adapt to change

Other

• Able to travel

• Hold a valid driving license

• Able to attend events and other off-site functions (estimated overnight travel will be a minimum of ‘x’ nights per annum)

Job Description

• To implement the membership development plan, manage departmental resources and set workflow priorities

• To hold regular departmental progress meetings and circulate progress reports on activity against targets e.g. growth projections, campaign effectiveness, response timescales for membership inquiries, etc.

• To anticipate problems and adjust the allocation of resources accordingly

• To contribute to the membership development plan and review with the Membership Director all departmental activity including:

• Member recruitment and retention campaigns

• To interpret membership recruitment and retention statistics and review member research and make recommendations

• The sale and delivery of association services to non-members

• General marketing activity

• Polices and procedures

• Other activity, including affinity and sponsorship schemes

• To offer ideas for improvement or change in all operational areas

• To manage member communications including responding to member queries and the production and inventory of membership and marketing material e.g. letters, newsletters, e-bulletins and brochures

• To manage member events

• To manage member market research

• To manage member recognition programmes

• To assist in PR activity including the publication of press releases

• To maintain accurate membership records and marketing databases

• To manage affiliate activity and relationships with external suppliers

• To authorize purchase orders and re-imbursements up to the value of £x

• To maintain budgetary control for projects

• To manage operational staff and promote team building

• To conduct staff appraisals

• To remain current with Association policies and procedures

• To perform ad hoc duties as required

Key Success Areas

• Maintain a high level of member satisfaction with incoming and outgoing  communications

• Maintain accurate membership records and marketing databases

• Effective daily allocation of department resources

• Maintain a high level of departmental motivation.

Other complimentary templates available are: