14 Items to Mention in Literature Promoting a Training Course

1.              A powerful & positive headline that is clear and direct… with a subtitle that acts as a hook to focus the reader on a benefit

2.              What you will learn and how you will benefit – What new skills you will acquire and will be able to do better, faster, cheaper as a result; Any credits or CPD that it qualifies you for

3.              Testimonials and a client list: What other people say about you, including the full name of the person that has made that quote.

4.              Locations, dates and times

5.              What is included, for example the handouts, audio programmes or books

6.              What is different about what you are offering?

7.              Guarantee of satisfaction

8.              Pre-requisite knowledge or qualifications

9.              Who it is for: Position, job description/responsibility or situation in

10.          Credentials: The experience of the speaker on the subject matter; company; sponsor

11.          Price, methods of payment, refund policy and if it is tax deductible

12.          A link to your web site for your e-zine

13.          A Call to Action: The reason to act now

14.     Ways to register

Other items to consider:

1. The program methodology

2. Any unique activities or exercises

3. Professional photograph of the speaker

4. If the course can be delivered in-house

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