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The Easy Way to Market Training Courses, Seminars & Consultancy

On this seminar you will learn:

  • How to build a profitable training and consulting operation
  • The key evidence from research into what works best for marketing training courses and consultancy
  • How to get better results from direct mail, advertising, exhibitions, fax-shots, the Internet, SMS, PR, networking, showcases, telemarketing and Web 2.0 tools
  • How to source the best mailing lists & increase your response from direct mail
  • The key items that must be mentioned in material for promoting seminars and consultancy
  • The strengths, weakness, opportunities and threats that currently exist in the training and consulting industry
  • Four strategic issues that affect the impact of your marketing, including strategies for helping people choose you over the competition.
  • Note: CPD equivalent is  5.5 hours for the seminar

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Dates & Venues

  • London - Tuesday 4 November 2008
  • London - Tuesday 24 March 2009
    •

     NB: Start time is 9.30am end time is 4.30pm. Tea and coffee are served from 9.00am.

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Who is the course for? Who has attended in the past?

  • Business Owners; Consultants; Co-ordinators; Directors; Managers; Partners; Senior Managers; Trainers

  •  Anyone working in... Administration; Business Development; Marketing; Sales & Training

  • Professional Institutions, Trade Associations & Chambers of Commerce.

  • People new to marketing and also people already working in this area and looking for fresh ideas.

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What is included

  • Course slides
  • A template of a marketing plan
  • 35 questions to ask to uncover the marketing plan
  • 24 questions to ask about your marketing material
  • A list of items that must be mentioned in your marketing literature
  • A list of useful contacts in the training and consultancy industry in the UK
  • A weekly reminder e-bulletin of areas covered
  • Lunch and refreshments
  • Each seminar is limited to 16 places to give delegates the opportunity to explore individual issues

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Cost & Terms

  • Cost: £349 plus VAT per delegate (Î510)
  • On receipt of your booking an invoice with confirmation of your booking, course joining instructions and a map are sent to you by post
  • All fees must be paid for in advance
  • Credit cards are accepted over the telephone
  • Cancellations must be received 30 days in advance of the seminar date. All fees forfeited thereafter, however substitutions can be made
  • It is possible to change date or venue after you have booked, but there is £25 (Î40) administration fee if the change is made more than 2 weeks before the event and £70 (Î100) administration fee if made less than two weeks before the event.
  • Each seminar is limited to 20 places to give delegates the opportunity to explore individual issues.
  • Dress is smart casual.

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Sue Froggatt

Training & Consulting

 

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