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The Easy Way to Market Training Courses, Seminars & Consultancy On this seminar you
will learn:
What is included
Who is the course for?
Campden
BRI
Hurley Associates
Incorporated Society of British Advertisers
Lodge Park Netball
Club WYG Management
Services
"Thank you - it was a very enjoyable day and very useful.", Daphne Law,
Senior Events Administrator, Campden & Chorleywood Food Research
Association (CCFRA)
"Very interesting course. I have learned new ideas and concepts for
promoting courses and events.", Emma Mann, Events Support Co-ordinator,
Society of Operations Engineers
"Great day, with some great refreshers. It is always good to revisit
things from first principles.", Tom Hesmondhalgh, Marketing Manager,
Creative Education Limited
"I found this a clear and informative course, with lots of tips. Very
beneficial and invigorating!", Victoria Wood, Conference & Events
Co-ordinator, Institute of Biology
"Excellent
seminar. Loads of really useful tips which I will be putting into
action.", Elizabeth Weaver, Event Administrator, Campden & Chorleywood
Food Research Association (CCFRA) "I will now be
able to use the information we have in a much more meaningful way.",
Jocelyn Telford, CPD Co-ordinator & Marketing Support, British Equine
Veterinary Association "Thanks Sue -
Very helpful!", Marie Howell, Training Co-ordinator, WYG Management
Services Limited
"A great day. I learnt so much valuable information. It was also good
to talk with people in similar roles and build contacts too.", Louise
Raimondo, Events Co-ordinator, Incorporated Society of British
Advertisers (ISBA)
"Lots of practical information to take away and implement quickly.
Packed with useful content. Fabulous reference materials. Worth every
penny… it will save me a fortune and focus my efforts on areas that
will produce the results I want.", Marie Hurley, Hurley Associates
"A very interesting day with some real nuggets." Jeremy Nutter,
General Manager - Business Development, Seetec
"All of the day was very useful. It was a very interesting and well
informed presentation." Rob Evers, Training Manager, Systems Software
Solutions Limited
"Excellent - lots of useful tips." Jackie Smith, Director, Speak
First
"I am amazed we covered so much and I am now looking forward to
tackling marketing our programs with a renewed, focused and fresh
approach. " Emma Blaker, Events & Marketing Manager, Log Heights
Limited
"I found the statistics and figures about direct mail very useful."
Kate Rigollet, Marketing Course Manager, Thames Valley Chamber of
Commerce
"I thoroughly enjoyed the day and feel I have come away with lots of
useful ideas." Harriet Wheeler, Training Executive, The Market
Research Society
"If you provide training this course should be part of your
training." Barry Cridland, Business Development Manager, The Training
Brokerage
"It was valuable to learn new ways to make better use of course
evaluations." David Sutherland, IT Course Manager, Pass Training
Limited
"Thank you for a very informative day." Alice Mussen, Course Co-ordinator,
Royal National Institute of the Blind
"This seminar helped me realize that although I am not a marketer, I
can still make a difference." Stella Cunningham, , INTOUCH
development solutions
"This was a sharp awakening - reminding me of what I should be
doing!" Keith Warren-Price, Managing Director, Pinpoint Facilitation
"Very informative and matched all my expectations. Lots of ideas to
take away and test." Ben Alexander, Customer Services Manager,
Woodland Grange
"All was valuable as it made me look more at the way we do things and
fine tune areas and put ideas into action." Neil Honeybone, Benchmark
Business Training
"A fantastic and
informative seminar. I will be recommending it to others." Roy
Francis, Training Manager, Talgentra Ltd
"A valuable course -
thank you." Lynn Madders, Training Administrator, Midlands Probation
Training Consortium
"A very enjoyable and
interesting day. Well structured and at the right pace." Jeannie
Willis, Staff & Management Development Manager, British Shops & Stores
Association
"A very enjoyable
course. I will recommend it to my colleagues." Karen Prendergast,
Marketing & Sales Manager, BM TRADA
"A very enjoyable
day." Steve Tollerton, External Training Officer, Samaritans
"A very enjoyable
learning experience that has given me a new approach to marketing. The
Bright Green Learning Guide is excellent." Sonia Fleming, Business
Development Officer, Centre for Financial Management Studies,
School of
Oriental & African Studies
"A very informative
and worthwhile day.” Topper Brown, Challenge LBD
"A very useful day -
thanks." Graham Yemm, Director, Solutions 4 Training
"A very useful one
day seminar which has given me everything that I need to know." Julie
Saunders, Training Co-ordinator, British Insurance Brokers'
Association
"A very well
structured seminar with a good balance of input and delegate
activities. Having the list of useful contacts and marketing resources
was particularly valuable.” Stella Turner, Training Co-ordinator,
Automotive Business College
"A very worthwhile
day." Dan Boland, Managing Director, Irish Quality Centre
"A well designed
course. I have learned many things that will help me." Julia Admans,
Training & Development Officer, Eating Disorders Association
"All of this course
was of interest and a useful refresher to make me think of re-visiting
our current practices. I have lots of action points to take away and
think about." Evelyn Paterson, Operations Director, Peoplematters
(Europe) Ltd
"An excellent day – I
have gained inspiration and ideas on how to market training into the
corporate sector.” John Preston
"An excellent day -
thanks Sue." Sharon Brownlee, Marketing & Events Manager, Institute of
Water Officers,
"Even after years in
the training business I found this course very enjoyable and useful -
there are always new things to learn." Alan Murrell, Director,
Creative Education Limited
"Excellent and
inspiring course. Lots of practical action points to take away and
try." David Warwick, Training Manager, Premises Networks Management
"Excellent. This was
one of the best investments I have made in the marketing of the
Institutes training and consulting business. Thank you for a really
worthwhile day." Teresa Casserly, Institute of Public Administration
"I enjoyed the course
and it provided many action points for discussion." Peter Gough,
Compatrans Limited
"I have really
benefited from today. Thanks." Viv Burrows, Head of Membership, The
Institute of Financial Accountants
"I learnt a great
deal and left with lots of new ideas" Steve Williams, Projects & PR
Manager, Road Haulage Association
"I learnt a lot and
it was very enjoyable" Janice Smith, Training Administrator, Midlands
Probation Training Consortium
"I now have lots of
tips and information to put into practice" Liz Boyle, Office Manager,
Road Haulage Association
"I thoroughly enjoyed
the day. Thanks." Jackie Cross, Office Supervisor, Electrical
Contractors' Association
"I was very impressed
with this course. It was most enjoyable." Diane Davies, Marketing Co-ordinator,
Consulting Skills Training
"I’ve certainly
learnt a lot. Thank you for an informative and interesting day.” Jo
Ochiltree, Performance Consultants
"I'm so glad that
blocked out a day next week to start to follow up on my 35 action
points… I should have blocked out a week!”
Karen Roem,
Software Training & Support
"It was a pleasure to
watch a professional in action." Jerry Kelly, Managing Director,
Strategic Options Limited
"It was a well
ordered day and I came away buzzing with ideas and lots of information
as well." Ann Taylor,
Languages for
All
"Many thanks for a
useful day, packed with lots of information." Peter Connors, Learning
& Development Manager, Aspects & Milestones Trust
"Really enjoyed the
day - very informative & interesting" Yvonne Cotterill,
Administration
Assistant, UK Quality Ash Association
"Thank you for a most
enjoyable course." Sandra Norris, Marketing Manager, Dumfries &
Galloway College
"Thanks for
sharpening my marketing skills Sue." Clive Lewis, Strategia
"Thanks Sue - this
has had just the effect I needed!!" Linda Bodie, R&D Management Centre
"Thanks. I really
appreciated the foundation of knowledge and expertise that you have."
Caroline Holland, Training Consultant, Kaizen Training
"The course has made
me think more clearly about how to plan a marketing campaign and
research industry attitudes." Eve Dennehy, Operations Manager,
Wood for Good
"The course has
re-affirmed and polarised my thinking" Sue Fay, Membership & Events
Assistant, Institution of Lighting Engineers
"The day was very
thorough and many different points were covered. The whole day was
valuable, particularly the coverage of direct mail." Jane Railton,
Secretary, The Medical Protection Society
"The seminar contains
lots of information to absorb and use later. Extremely useful and an
excellent list of references.” Diana Edmonds, Training Consultant,
Bridgford Consultancy
"This course exceeded
my expectations." David Heppell, Member Services Executive, Credit
Services Association (CSA)
"This course has
given me new enthusiasm for marketing our training services." Lisa
O'Connell, Managing Director, Foras Computer Training Limited
"This is a really
interesting and informative course. Sue was both helpful and
knowledgeable." Louisa Muspratt, Professional Support Coordinator,
Eating Disorders Association
"This was an
interesting course that was well paced and covered a lot of material."
Charlotte Webb, Marketing Executive, Emphasis Training
"This was fantastic.
Well presented. Thank you Sue." Allison Laird, Sales & Marketing
Executive, Aberdeen & Grampian Chamber of Commerce
"Thoroughly enjoyed
the day. Very professional from the outset.” James Blackhurst, Jigsaw
Training
"Truly informative
and very enjoyable.” Debbie Surridge, Sales & Marketing, The Training
Store
"Very good and just
what I needed. This has given me confidence to test out new approaches
and ideas." Leigh Grainger, Training4fusion
"Very informative
with a very comprehensive information pack." Lisa Mclntyre, Account
Executive, Samaritans
"Very informative. I
liked the mix of statistics and the references as to why we do things
psychologically." Tom Ambrose, Ambrose Consulting
"Very useful and
valuable. The strategic issues will help me focus on priorities. Loads
of resources provided." Jane Seddon, Cove Manager, NESCOT
"Well presented and
useful time for discussion" Amanda Meldrum, Training Co-ordinator,
SELECT
“A generous,
practical and very enjoyable session.” Julie Macey, In Focus
“A good course,
particularly how to develop your letters and brochures.” Daniel
Bradshaw, National Association of British & Irish Millers
“A good day. Masses
of useful information and lots of good ideas.” Damien O’Leary,
Partner, The Partnership
“A great course – I’m
bursting with ideas to implement tomorrow. This course does exactly
what the title suggests.” Anne Pink, Office Manager, F1 Computing
Systems
“A great day for
thinking about marketing - this has made me stand back and refocus.”
Heather Gleeson, Nifast
“A great deal of good
and useful information that is presented in a very understandable way
- all in one day.” Ivor Lewis, AnitePS Consulting
“A highly relevant
course that was well presented.” Dick Boddy, Statistics for Industry
“A Sue Froggatt
course is simply a unequalled experience – a friendly approach,
relevant issues, open information, good style, great depth and
attention held” Peter Hovelf & Caroline England, Directors, Jigsaw
Training
“A thought provoking
day. Thank you.” Patricia Dick, Director, Beauwest Consulting
“A very enjoyable and
relevant course.” Gill Fowkes, Weston College
“A very enjoyable
course with useful tips that I had not heard of before and others that
I had heard of but never tried.” Niamh Toy, Nifast
“A very enjoyable day
and I learned some very useful principles which I intend to
implement." Ros Edema, Office Manager,
International
Council of Shopping Centres
“A very practical
course and all the information was relevant.” Hayley Bearman, The
Building Safety Group
“A very relaxed,
enjoyable way of learning and sharing ides and experiences.” Angela
Meiklem,
Mercer Human
Resource Consulting
“A very useful and
informative seminar. My head is buzzing with lots of new ideas and I
can't wait to get back to work and try them out." Jennifer Garrett,
Business Development Executive,
Ashridge
“A very useful and
interesting day with loads of practical advice. Well worth attending.”
Louise Roberts, Business Development Manager,
SOAS University
of London
“A very useful and
practical seminar. Your coverage of direct mail and the Internet was
very valuable as these are key issues within our company at the
moment.” Vania Vincent Wade, Brand Manager,
ESS Shorco
“A well planned, well
organized and informative. The section on targeting was really
valuable to me because I am just setting up a new business.” Marilyn
Almond, Almond & Associates
“All of the topics
covered were excellent and vital.” Gordon Dawson, Aberdeen Drilling
School
“All the information
was useful and the has course made me think creatively about
solutions. Excellent day.” Nicola Poole, Foster Care Associates
“All the parts of the
course gelled to form an extremely educational experience. I didn't
believe I would learn so much in one day… the challenge is now there
to follow through on all the action points.” Edel Rigas, Operations
Manager & Business Development, Cadwell Consulting & Training
“All very useful and
motivational. I have never seen anything focused on my market before.”
Angela Lockett, AML Consulting
“An excellent course
and well worth attending for people at all levels. It has given me
many practical action points. The section on targeting made me aware
of the need to be more focused in areas such as direct mail." Andy
Perkins, Marketing Assistant,
Miller Heiman
“An excellent day
full of interesting information that can be put into immediate
practice. Easy to understand and follow.” Lorna D. Sheldon, The
Complete Works International
“An excellent day.”
Tony Cousins, HR Training & Development Consultant
“An excellent
training day that has enabled me to prioritize based on sound
knowledge.” Jane Gallagher,
The ASHA Center
“An information
packed day, with enough thought provoking ideas to make you want to do
something about it.” Jon Ward, Training & Development Consultant,
Somerfield Stores
“An informative and
enjoyable day.” Hilary Clifford, Manager, University of Plymouth
“An interesting day
that is focused on training and consultancy services. It will make me
now establish an action plan. Thanks for the knowledge and the action
list!” Gerry Rooney, Polaris Human Resources
“Attending this
course was very well spent time.” Natalie Cohen, Endaim
“Brilliant course. I
would recommend it to anyone starting or already involved in sales. I
will definitely be changing the way we do most things that you
covered.” Chris Rowe, Course & Marketing Co-ordnator,
SGS UK Limited
“Congratulations on
maintaining my interest all day and on meeting my particular needs.”
Celia Pillay, Way Ahead Training
“Each area that was
covered contained valuable information.” Toni Adnams, DMA
“Excellent and
surprisingly relevant to my business. Most courses have good generic
tips, but the focus on the training industry made it different and it
sparked off constant ideas for me throughout the day.” Hayley Gurney,
Sales Manager, Pitman Training
“Excellent course
that is full to bursting with useful information.” Soozi Parker,
Eales-White
Consultancy
“Excellent course,
very focused and just what I needed to inject some new ideas into my
training services.” Penny Bailey, IDS Scheer UK
“Excellent course. I
would be interested in a follow-up course or workshops.” Loretta
McCawley, Bua Training
“Excellent course. It
has made me rethink about our customers and what is special about
them.” Jan Williamson, Boardroom Development
“Excellent day with
lots of benefits.” Cathy Arnold, Arnold Consulting and Coaching
“Excellent day. Sue
is extremely knowledgeable in this whole area – I learnt a huge
amount. Thank you.” Tracey Israel
“Excellent day.”
Angela Burke, Office Manager, FAST
“Excellent focus on
marketing services. I will now be preparing a new marketing plan.”
Sandy Metcalf, The Metcalf Partnership
“Excellent material
and well presented. Thanks Sue.” William Young, The Beeches Management
Centre
“Excellent
presentation and very interesting. I was very impressed with the CRM
topic, and I will now take a closer look at our targeting and
positioning.” Una Shields, Optimum Results
“Extremely
interesting and well presented. Glad I came.” Daryl Dixon, NRPB
“Extremely useful
course Sue. I have gained so much from the course. It highlighted
practical, realistic and actionable points to take back to work.”
Joanne Tee, Newport and Gwent Enterprise
“Fabulous course.
Exceeded my expectations.” Tracey Sainsbury, PMSL Europe
“Fantastic day! Very
inspiring and practical.” Linda Sale,
James Sale
Partnership
“Fantastic tip-bits
and information! Lots of action points to start straight away. This
has refocused my thoughts about marketing.” Petal L Miller, PLM
Training Services
“Good and practical
application and examples of marketing principles. A very well spent
day.” Lyle English, Corporate and Community Services
“Good course with
lots of practical ideas. Enjoyed the interactive style.” Nick Bennett,
Hotlines Call Centre Skills Training
“Good introduction
and very focused for training.” Lindsey Bradbury, Academy Manager,
Chamtec Enterprises
“Good value for
money. An excellent day.” Jeff Benson
“Great course – very
helpful (nice lunch too!). I now hat a wider understanding of
marketing, know how to focus on my targets and gain their interest.”
Paul Dockerill, Taitec (Suffolk)
“Great course! Don't
change a thing and keep you the great work. Thanks Sue.” Carolyn
Jones, Sales Co-ordinator,
Crawley College
“Great day. Can't
wait to get back and start implementing!” Vicky Lyes, Vitral UK
“Great information on
websites and sourcing information. Although I am not experienced in
this field, I felt very welcome, catered for and listened to.” Carla
Angus, The Creative Retreat
“Highly informative
and professionally delivered course. I will now be revising our
promotional literature.” Christine Johnson, British Banking
Association
“I am now very clear
on all the fundamental marketing issues. The day is very enjoyable and
informative.” Emer McClusky,
Hosca
Management Consultants
“I benefited very
much from the day and have 18 action points to take away. Thank you
very much Sue.” Padric O’Maille, The O’Mallie Group
“I found all the
topics covered very interesting. I will recommend this course - it was
a worthwhile day.” Dympna Stack, Jefferson Training
“I found he workshop
hugely enjoyable, inspiring and very worthwhile. Can't wait to get
going on the action points.” Sharon Gaskin, Severn Vale Associates
“I found the contact
list really valuable. This course has made me re-asses what we are
doing.” Cristina Stuart, MD, Speak First
“I found the course
very beneficial, positive and motivating. I feel directed at last!”
Anna Foxall, James R Knowles
“I found the detailed
analysis of promotional tools helpful, particularly about getting into
the press and how to ask for referrals. The course has reminded me to
be more incisive in thinking about our markets and niches.” Jackie
Keeley, Managing Partner, Harthill
“I had just been
given responsibility for marketing a new set of courses when the
mailshot arrived. The structure to the letter selling was the reason
for me attending the course, but there are at least another 15 points
that either generated action points or issues that could be developed
further. Thank you.” Paul Mason,
Abbey Tax
Protection
“I have certainly
learnt some useful tips that could easily be used in our organisation.”
Lucy Dent, Sarum Training
“I have learned
additional ways of finding new prospects and the strengths and
weaknesses of each of the marketing tools. The content of this course
exactly reflected my role. Thank you – I really enjoyed the day.”
Lindsay McLoughlin, Edexcel
“I have taken down
many excellent and practical action points.” Ade McCormack, Auridian
Consulting
“I have too many
ideas from this course to list! It was very practical and focused. I
now know more about marketing and whether we are on the right track.”
Perry Akasha Lonsdale,
the empowering
partnership
“I heard about the
course on the UK HRD bulletin and it was all relevant and provided a
good industry focused information. I will now be tweaking my plans and
idea.” Stewart Simons,
Hay Group
“I liked the
inclusion of statistics to back-up the ideas. An excellent programme.”
Nigel Wyatt, Director, Magenta Financial Training
“I liked the
statistics that Sue used to support the information and I will now be
paying more attention to our web site.” Bernard Fitzpatrick, Managing
Director,
Enterprise
Management Associates
“I needed some new
ideas and wanted to revise old marketing material that is not working
as well as I would of liked and the seminar has definitely achieved
this. I really enjoyed the day – thanks very much.” Nattale Clark,
Recruitment Consultant,
Endaim Training
Professionals
“I needed to see how
I could adapt marketing strategies to the training sector and the
course was fantastic. I now have 51 extra things to do tomorrow. Thank
you.” Penelope Harris, Marketing Assistant,
Guide Dogs for
the Blind Association
“I now have a much
better understanding of the marketing process.” Audrey Earle, Forestry
Commission
“I now have a much
clearer picture of how to together my marketing plan. An enjoyable
day.” Chris Batt, National Association of Head Teachers
“I now have some
different ways of marketing what we do. It was useful to be able to
exchange ideas and the tips you gave will come in very handy Sue.”
Heather Brown, Success Through People
“I now know how to
use the promotional tools in a much more productive way. Thoroughly
enjoyable and very informative.” Camilo Parra-Braun, National Council
of One-Parent Families
“I now know the tools
for marketing training courses and what information to include.”
Charlotte Patterson, Hammond Suddards Edge
“I particularly
valued the advice on what to do and what not to do when marketing a
consultancy and will now be developing my marketing plan.” Roger
Mitchell, White
Young Green
Environmental
“I thoroughly enjoyed
the day. Sue’s style is relaxed and her advice sound. She has the
ability to build on ideas quickly, use real-life tips and techniques
and relate them to your business. I now have fresh ways to expand by
business.” Jackie Slotte, Myriad Solutions
“I very much enjoyed
the seminars excellent presentation with lots of useful information
and plenty of food for thought.” Brendon Regan, Managing Director,
Western Management Centre
“I wanted some fresh
ideas because I have been in my current position for two years and
felt my marketing was getting tired. I found the course very useful.
Sue is very knowledgeable and provided ideas rather than just being a
facilitator.” Beverly Quinn, Marketing Co-ordinator,
Wylie & Bisset
Chartered Accountants
“I wanted to fine
tune and re-assess services based marketing skills and this course has
met my expectations. I will now be taking more time to use PR material
in a more targeted way.” Celia Randell, Director,
Get Smart.now
“I wanted to gain
some new ideas for promotion and marketing and this has been
excellent. It has confirmed that we are on the right track, but need
attention and direction in the new areas of business.” John Trueman,
Product Development & Client Manager,
SGS UK Limited
“I wanted to generate
more business from my existing clients and improve my general
marketing and this was an excellent day, full of relevant and
practical tips.” Sebastian Brunt,
The Software
Practice
“I wanted to know how
to get more bookings for our open courses and found the seminar
contain lots of useful information in a short space of time. The
section on promotional pools was very thought provoking and I also
gained lots of very simple ideas which I can easily put into
practice.” Lesley Jackson,
Peak
“I wanted to know
more about marketing as my company is moving into training and your
leaflet sold me on the course. It has definitely met my expectations.
Also, thanks for the time you spent with me individually Sue. It was
very helpful.” Karen Iles, Senior Consultant,
The IDL Group
“I was initially a
little skeptical but found the whole day valuable. This has given me
time to think and consider.” Stuart Gill
“I was new to the
marketing role and this gave me a very good introduction. It was also
a great way to interact with others in the industry.” Mairead Murphy,
Industrial Liaison Manager,
Institute of
Technology
“I was new to the
role and have found the section on developing marketing collateral
most valuable. I will now be doing our mailings differently as a
result of attending this seminar.” Michael Murphy,
FAS The
Training & Employment Authority
“I was not sure what
to expect but I came away with some excellent tips and lots of useful
ideas which I can use.” Angela Stubbs, PIMA
“I will now be able
to contribute more to marketing discussions. Very enjoyable.” Linda
Bargent, Management Development Unit Co-ordinator, Greater Nottingham
TEC
“I will now change
the direct mail we send out.” Tessa Chapman, Spar Training
“I will now revisit
my approach and marketing collateral. The reference list, suggestions
and certain concepts you introduced were most valuable.” Alan Sarsby,
Alan Sarsby Limited
“I will now save lots
of time - in the past I have wasted on red herrings. In one day you
have given me so much information and it was put across succinctly.
You offered many leads for us to follow up.” Harriet Billington,
Enterplan
“I wish I had been on
this course six months ago!" Alex Byrne, Institute of Physics
“I've really enjoyed
this course - each section was informative and full of useful tips. I
will now spend more time on the planning process." Ruth Sacks,
Principal Consultant, SjS Associates
“Lots of information
and lots to think about. Very motivational. I liked the contact list
and marketing resources handout.” Tina Smithers, Octopus Training
“Lots of new
information and excellent delivery.” Julie Gosling, Marketing
Executive, Grovenor Training Services
“Many parts of the
course contained points that I had not considered. It was really
useful to meet people in similar situation and industry and exchange
ideas. Thanks Sue.” Chris Marsh, Cannock Chase Technical College
“Many thanks Sue. The
day was crammed full of great ideas put across simply and in an easily
digestible format.” Judith Gilmore, MD, Effective Presentations
“Most enjoyable,
friendly and informative course in a relaxed atmosphere.” Sue Cooper,
Training Director, Oregen Computer Training
“Nice atmosphere,
good balance and well conducted. Thank you.” Tim Bannerman, AKT
Productions
“One of the best
presentations on net based marketing that I have ever heard.” Darren
Gamage, Marketing Manager,
AMT
International.
“One of the few
course I have attended that was well targeted and a pleasure to
attend. Very professionally run with very relevant material.” Dominic
King,
NSLEC
“Outstanding value
with tons of information that was very clearly presented.” Paul M
Hugill, Chairman,
pmh Achievers
International
“Really enjoyed the
course.” Christopher O'Neill, Managing Director,
Leapfrog
International Limited
“Succinct, clear,
concise… a great refresher.” Matthew Ogiorumua, Central Law Training
“Sue has a passion
for marketing and it shows - she is very credible. I loved all the
statistical facts and figures along with the theoretical aspects.”
Gayle Watkins, Siemans Communications
“Sue is an excellent
trainer. She has a very pleasant manner and is very professional.”
Cathyann Jones, Pioneer Global Investments Limited
“Sue is excellent at
presenting the course. I thoroughly enjoyed the day.” Sue Gastelow,
Whitwell Learning
“Sue is excellent at
simplifying the theory of marketing. Although I am experienced in
marketing I found this a good refresher.” Karen McGrath, The
Conference and Training Centre
“Sue thank you for an
insightful and informative look at the way we market our training
courses. The day gave me some great ideas.” Tiffany Kelly, Business
Development,
Linac
“Thank you for a very
professional and enjoyable day.” Peter Walsh, Optimum Training
“Thank you for an
enjoyable day – I have 64 action points and would like a week to
thrash out many of the action points!” Annette Kinne, Director,
Andec
Communications
“Thank you for an
informative and valuable day.” Juli Doar, MD, Melita Software Training
“Thank you so much
for the inspirational day yesterday and your personal ideas for my
business. I got so much out of the day, especially as you tailored
your approach constantly to reflect my business and that made the
difference. It exceeded my expectations.” Nicola Foster, TA Associates
“Thank you Sue for an
enjoyable day – with some humorous examples.” Mandy Kendrick, Personal
& Business Skills,
Shell Learning
“Thank you very much.
Excellent course.” Dilys Jones, OBTI Consulting Limited
“Thanks for a
fantastic and insightful course. It has given me renewed direction and
a toolkit of ideas. You have an in-depth knowledge of this area.”
James Sale, The
James Sale Partnership
“Thanks for a
stimulating day crammed with tips and ideas.” David Molden, Quadrant 1
“Thanks Sue - I
really enjoyed the course and am confident that it will impact on the
way we do business immediately. I liked all the hints dropped
throughout the day - from facts and figures to practical approaches.
It was a productive day spent away from the office.” Jane McDonald,
Prospect CPD
“Thanks. Great
trainer, pace was good and length perfect. I will now completely
revamp my direct mailing approach.” Susan Greenhill, Wood Mackenzie
“The action sheets
were a tremendous idea. The opportunity to discuss ideas with
colleagues and new friends was invaluable. I really enjoyed the
course.” Liz Bowie, University of Aberdeen
“The best seminar I
have ever attended!”
Patrick Tansey,
Professional Speaker
“The course has
exceeded my expectations - it was an excellent course. Many thanks.”
Caroline Jones, Illumine
“The course has given
me many useful ideas – it was particularly important to know what
people look for when choosing between competing companies. I
thoroughly enjoyed the course.” Gemma Taylor,
The WS Society
“The course was as
good as the pre course information said it would be. I found the
section on marketing on the Internet was most valuable.” Adrian
Bromfield, Yeovil College
“The course was very
valuable and enjoyable.” Claudia Catt, Office Manager, Learning Curve
Training
“The day gave me food
for thought. Thank you Sue.” Jane Honeybourne, Westbury Training
“The day has given me
new ideas and helped refresh my memory of key issues. A really good
day – thank you.” Lynda Marston, Marketing Manager, Miller Heiman
“The day was
excellent and very enjoyable. I will send other staff on this
seminar.” Barrie Davies, National Police Training
“The day was most
rewarding. It worked on many levels because of Sue's great grasp of
and desire to share the material.” Maébh O'Connor, Mise M
“The emphasis on the
range of different promotional tools was excellent and the marketing
resource list handout will be very useful.” Rody Ryan, Managing
Director, Goldcert
“The fundamental
issues gave an excellent overall introduction to marketing." Kelly
Hall,
Absolutely
Training
“The whole course was
invaluable. Each section related closely to one another and it
provided an in-depth understanding and knowledge base. I have obtained
a wealth of information from the course and I will now be able to make
a greater contribution in my job.” Deborah Willis, Alliance Learning
“The whole event was
a great opportunity to have a fresh look at what I’m doing and how I
can do it better. Thanks.” Helen Finch, Chartered Institute of Library
& Information Professionals
“This a very good
course.” Meryl Halls, Booksellers Association
“This course
delivered exactly what it said it would and answered all my current
questions. It was well delivered and gave really practical solutions
that I can apply to make a real difference. Thanks.” Andrea Lawson,
The Team Talk Group
“This course has
confirmed that I am on the right track. I would very much like to keep
in touch and will recommend you to colleagues.” Jan Brand,
Organisational Development Consultant, OPDC
“This course has
exceeded my expectations. I wish I had met you 16 years ago Sue!”
Gillian Hale, BLS BPP Professional Development
“This course has
exceeded my expectations. Thanks very much.” Chris Barr, The Craighead
Institute
“This course has
given me new ideas that I will be able to use in my new role.” Hayley
Maclaren, SETA
“This course has
given me new routes to take.” Peter Docherty, DNV
“This course is very
relevant to the training market. I’ve got many ideas to now implement.
Very useful.” Mary Ann Williams, The Chamber Training Company
“This course was
great – specific to what I do and very beneficial. I have gained lots
of good ideas that will be of great interest to clients.” Tina Zenthon,
Cassella Winton
“This course was
perfect. So many action points.” Teg Griffiths, Staffware plc
“This day was
valuable in finding out what marketing techniques work using different
marketing methods and strategies. It was also useful getting feedback
from the trainer and group on what activities they have already done.”
Laura Budgen,
Care Connect
Learning
“This has been an
excellent day. You maintained our interest with a mix of good tips,
case studies, handouts and relevant materials.” Jane Molloy,
Recruitment Manager, Edge Hill Enterprises
“This has cleared the
fog of marketing for me and I now see a way ahead.” Dr Sandy Clyne,
Motivational Coaching
“This has confirmed
that marketing is such an important aspect of the business. Now I know
how to make progress. I have dozens of ideas to work on.” Graeme Leith,
Morgan Leith Partnership
“This has drawn my
attention to the issues and convinced me of the need. A very
informative day.” Jill Barcroft, Sales & Marketing Co-ordinator,
County Training
“This has given me
renewed vigor & enthusiasm for marketing. Sue certainly practices
what she preaches. Very inspirational.” Randal Langford, Crystal
Training
“This has opened my
mind to many applications. Many thanks.” Neville Pritchard, Abbey
National plc
“This has
re-motivated me to change the way that I currently market our training
courses.” Penny Parks, Bruhn Newtech
“This is the most
rewarding course that I have ever attended. The whole course was
totally relevant to my area of work and I have at least 20 action
points to put into practice. Well worth the cost.” Dean Adams, TSW
“This seminar has
been really beneficial and made me realize that there is a whole
activity called marketing that I'm not doing. You modeled the
information really well.” Liz Harris, Alchemy
“This seminar has
exceeded my expectations, given me plenty of food for thought and
plenty of action points.” Emma Lowe, The Springboard Consultancy
“This seminar was
full of useful tips and I liked the way everything was relevant to
what I do.” Ros Clarke, Open Minds Consultants
“This seminar was
good value for money. There were really lots of useful tips included
and it was a very enjoyable day.” Julia Blundell, Training Co-ordinator,
The Disabled
Living Council
“This was a day well
spent and I will now re-think the companies positioning and check out
some networking opportunities.” Richard Beazer, Micro Tech Training
“This was a terrific
course, with a really interesting group of delegates.” Trevor
Williamson, Lively Arts
“This was exactly
what I was looking for. I thoroughly enjoyed the whole day.” Becky
Johnson, Marketing Manager, Midlands Quality Services
“This was really
worthwhile and like a breath of fresh air, particularly building
relationships and rainmaking.” Paul Kitching, Sovereign Health Care
“This will really
help our marketing.” Jim Davis, Empower Managing Training Consultants
“This will turnaround
our priorities. I thoroughly enjoyed the course. A very worthwhile and
informative day which encouraged group discussions.” Susan James. Eaga
Partnership
“Thoroughly enjoyable
- gentle provocation into thinking and action. It was all valuable and
has given me a starting point and plan. It totally fitted my purpose."
Dr Wendy Daley, SjS Associates
“Thoroughly enjoyed
the day. I learned a lot and also re-enforced what I need to do to get
the best out of the marketing tactics that I use." Michele Stevens,
Business Support Team Manager, Inland Revenue
“Very enjoyable and
has given me much food for thought. Excellent course.” Carl Woolf,
Chartered Insurance Institute
“Very enjoyable and
informative. Excellent.” Veronica Jones, New Business Development,
Business Excellence
“Very enjoyable day.
I will now be developing a step-by-step plan on how to approach the
corporate market and contacting the various speakers associations you
recommended. Lovely location, nice price and very helpful.” Paul Bird,
Optimum
Coaching Limited
“Very focused and
relevant. I have at least 13 action points of which 6 are major. It am
very happy with the outcome of attending this course.” Michael Murray
“Very informative and
excellent opportunity to share ideas and experiences with others who
have a similar role. It very much met my needs.” Juliet Schroeder,
Netskills
“Very informative and
extremely useful. It contained lots of useful ideas and tips.” Clare
Bird, Bishop Burton College
“Very informative
with an abundance of supportive information. Thank you for giving an
animated and interesting presentation.” Peter Thorne, Client Training
Manager, Lancashire Fire & Rescue Service
“Very professional
and very helpful. This will be very helpful for me in my new role and
have an immediate impact.” Emma Spraget, Senior Business Manager,
Keyturn
Training
“Very relevant, very
clear and very focused. Thank you.” Shareena Butt, Manager, College of
Petroleum & Energy Studies
“Very useful and
totally exceeded my expectations. I came away with something tangible
and practical. I also found the networking amongst delegates and
learning about their experiences useful”. Harpreet Hundal,
Mercer Human
Resource Consulting
“Very useful course
and I gained lots of ideas.” Lynda Loveday, The Urquart Partnership
“Very useful,
especially the section on direct mail and mailing lists. Thank you
Sue.” Jo Dennen, The Training Brokerage
“Very worthwhile –
thank you.” John White, learning force
“We are starting a
new training division and this was an excellent course to attend. Well
done Sue!” Omar Hussain,
Maindec
Computers
“We needed some
guidance in our marketing and this has been an excellent day. I liked
the fact that the information was backed up with research findings. I
go back very encouraged.” Jessie Eales-White,
Eales-White
Consultancy
“We needed to create
a marketing focus for our courses and this has been an excellent
course!” Helen Lockwood,
Royal College
of Obstetricians & Gynecologists
“We wanted to know
more about marketing commercial training and this gave me both
practical tips and know how.” Andrew Rylah, Enterprise Manager,
Waltham Forest
College
“We were getting a
poor response to our direct mailings and I wanted to get a better
understanding. The seminar met my expectations – I found the section
on promotional tools very interesting and I will be urgently paying
attention to this.” Lisa Smith,
Caldecott
College
“Well structured and
informative with practical hints and tips.” Darshini Galvin, Crown
Agents
“Well worth the time
out to focus on how to market effectively and efficiently.” Susan
Madden, Managing Director,
The Retail
Training Consultancy Limited
“Wonderful and
motivating day. Also excellent for networking.” Helen Askey, Orange
Pip
“You covered many
stimulating ways of generating new business. I will now be reviewing
what I do.” Andrew Lees, learning force
“You held my
attention all day. Excellent and enjoyable. Will recommend to others.”
Sonia Welsh-Moring, Welsh-Moring Associates
“You kept my
attention
throughout the seminar.
All sections were full of good and concise information.” Heather
Dearden, Systems Administrator, Red Unit - University of Derby
“Your coverage of
promotional tools was extremely useful and I have learned some useful
techniques to take away and immediately apply.” Gail Henry, Beeches
Management Centre
"A good overview with
tips and ideas. Thought provoking. " Mark Shillabeer, Account
Director, Steps Drama Learning Development
"A very full day -
very enjoyable and well presented. Packed with very useful and thought
provoking information." Chris Dawson, Marketing Consultant, JAM
Development Limited
"A very good seminar.
I have lots of action points. " Maggie Mosley, PMSL - Progressive
Management Solutions Limited
"A very informative
day, refreshing, friendly and delivered at a good pace. Thanks very
much." Claire Emerick, Events Coordinator, Business Link for Essex
"An excellent day -
thanks for re-energizing me and lots of practical tips and advice."
Georgina Pullen, Training Consultant, The Springboard Consultancy
Limited
"An excellent one day
programme that really gets you thinking." Matt Rayment, Sales
Executive, International Communications Training Institute
"Excellent day. Very
professional delivery. Thoroughly enjoyed the seminar." Jean Hensby,
Business Development Manager, Service to Business
"Excellent
presentation skills, very knowledgeable and personable." Mark
Williams, Work Force Development Manager, Mid Kent Collage
"Excellent value for
money. We will use all the material provided." Sandra Snashfold,
Partner, The Mind and Body Partnership
"Extremely
interesting throughout.", Jo Leaver, Training and Marketing Co-ordinator,
Noel Quinn Limited
"Fantastic course.
Highly inspiring. I will go back to the office and blow my manager
away with fresh ideas! Thank you!" Kimberley Short, National
Association of Estate Agents (N A E A)
"Good. This was easy
to relate to our activity.", Chrystel Hug, Managing Director, Alliance
Francaise de Londres
"I found the course
very valuable and thoroughly enjoyed the day. I have taken many action
points away with me." Carol Emmerson, Business Development Manager,
Peak
"I liked the
practical approach of this seminar and feel the tips will be easy to
integrate. The reading list was excellent." George Wilson, Marketing
Manager, The Kelvin Consultants
"I now have a big
list of action points and I have some tips for my colleagues as
well!" Elizabeth Edgar, Marketing Operations Manager, Leeds Met
Training
"I really enjoyed the
day and was well worth being away from the office for a day." Alan
Barnard, Technical Officer, Glass & Glazing Federation
"It was very valuable
to know the tools we should use to market our training courses. All
the information was very helpful." Suzanne O'Reilly, SGS Ireland Ltd
"Many thanks Sue for
catering for my minority needs - business to consumer marketing of
open events." Hugh Gallacher, Director, U2XL Ltd
"Thank you for a day
well spent, with excellent content delivered in a very professional
manner." Alison Egan, CPD Executive, The Law Society of Ireland
"Thanks Sue, I
enjoyed the course." Polly Grant, Marketing Co-ordinator, Project
Management Professional Learning Limited
"The reading list and
the coverage of targeting was very valuable." Chris Davies, Senior
Consultant, Parkwell Management Consultants Limited
"The strategic issues
and all the handouts were very valuable, especially those related to
brochures." Ieva Firere, Marketing Assistant, TRIVIUMS apmaciba
"There was a good
pace to the day and Sue has a nice way with delegates. Thanks."
Robert Pietrowski, Partner, David Begg Associates
"This is a good
course and given me guidance in how to spend my time and effort." Veronique Rapetti, Head of Training, Parkwell Management Consultants
Limited
"This seminar gave me
lots of valuable practical tips." Nellie de la Monneraye, Education &
Training Officer, Energy Institute
"This was all very
useful and will be of considerable benefit to our business." Peter
Kenny, Bronagh Kenny Computer Training
"Excellent course and very relevant. Nice to hear all the ideas."
Nicola Spoor, Federation of Holistic Therapists
"Lots of useful ideas and very thought provoking. " Kathryn Perry,
Director, Emerge OD Consultants Limited
"Sue is a very good facilitator and puts the message across in a
practical an easy to understand style. She has an immense knowledge.
Well worth attending." Stephen Pauley, Your Business Matters Limited
"The seminar was informative and I liked the fact that the group size
was small because this made it interactive and more focused on my
needs and requirements." Krystina Snaith, Technical Events Organiser,
Society of Operations Engineers
"Very pleasant and informative. I left with many ideas. " Chris Wiley,
Federation of Holistic Therapists I
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