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Membership Fundamentals Workshop

For Membership Organisations & Trade Bodies

Presented by Australian Membership Expert, Belinda Busoli

NB: THIS SEMINAR HAS NOW BEEN POSTPONED UNTIL 2011
 
Learn the fundamental concepts, skills and tools necessary to achieve powerful membership growth.

This session is ideal for those who are new to membership or those seeking a formalized course that gives an overview of the key skill sets and knowledge that every membership manager needs to know in order to undertake their role effectively. This workshop includes:
  • How to segment your membership – including how to determine the key statistical benchmarks you need to make informed marketing decisions.
  • How to develop a compelling value proposition that your members and prospective members will respond to.
  • How to create a product mix that delivers the value your members and prospective members are seeking.
  • How to communicate your value proposition in a targeted way that will produce an emotional response to your membership offer.
  • How to engage members and prospective members in a way they are comfortable with and that will keep them loyal to your organisation; and
  • A six step process that will ensure that the above happens consistently.

In the same way as one missing cog can affect the output of a large machine, one small task done ineffectively in this process can affect your entire membership process. Therefore this session will also include in-depth coverage of "The Membership Machine" - a proven 6 step process for maximising the effectiveness of your membership efforts. 

 Benefits of Attending
 

  • A six step process that will ensure that the above happens consistently.
  • Learn the fundamental practices behind recruiting and retaining members – and how to apply them practically.
  • Take away practical ideas and information that you can immediately apply in your organisation.
  • Pick up strategies to maximise your membership growth.
  • Meet with other membership professionals.
  • Leverage your activities to maximise membership.
  • Learn how to achieve maximum results from your marketing dollar.
  • Hear success stories from a proven practitioner. 
  • Get inspired!

About the Presenter

Belinda has worked as a trainer and consultant assisting thousands of not-for-profit organisations throughout Australia with their membership challenges. During that time she has worked with a variety of organisations including trade and professional associations, chambers of commerce, sporting clubs, charities and environmental groups. She was also one of the founders of the Not-For-Profit Network, an organisation dedicated to assisting not-for-profits to improve their performance. Known for her enthusiastic style, Belinda is a frequent presenter for not-for-profit organisations. Belinda arrives on the platform armed with an array of topics relating to membership lead generation, prospect relationship management, membership sales, new member integration, member relationship management, renewal processes and more. Revealing insights from personal and professional experiences, she ensures that participants walk away with practical ideas and information that can immediately be applied.  

Price: £295 + VAT per delegate

Dates & Venue

  • This has now been postponed until 2010 - Date to be confirmed.

NB: Start time is 9.30am end time is 4.30pm. Tea and coffee are served from 9.00am.

button.gif (185 bytes)  To book on-line    button.gif (185 bytes) More information on venues   

Who is the course for?

  •  Trade & Professional Associations

  •  Chambers of Commerce & Business Links

  • User Groups

  • Institutes

  • Health & Fitness Centres

  • Charities

  • NHS Foundation Trusts

  • Other... Clubs, Committees, Confederations, Pressure Groups, Societies, etc

  • People new to marketing and also people already working in this area and looking for fresh ideas.

What is included

  • Course workbook
  • Lunch and refreshments

button.gif (185 bytes)  To book on-line    button.gif (185 bytes) More information on venues   

Cost & Terms

  • Cost: £349 plus VAT per delegate
  • Book 2 places before 22nd January and a third delegate can attend this (or the Membership Fundamentals Workshop by Belinda Busoli on June 4th) free of charge.
  • On receipt of your booking an invoice with confirmation of your booking, course joining instructions and a map are sent to you by post
  • All fees must be paid for in advance
  • Credit cards are accepted over the telephone
  • Cancellations must be received 30 days in advance of the seminar date. All fees forfeited thereafter, however substitutions can be made
  • It is possible to change date or venue after you have booked, but there is £25 administration fee if the change is made more than 2 weeks before the event and £70 administration fee if made less than two weeks before the event.
  • Dress is smart casual.

Comments from delegates that have attended this course

  • "I am leaving this session with a number of new ideas that I can implement. I have no doubt that this will help us recruit and retain members." Brent Edwards, Australian Marketing Association
  • "Fantastic and worthwhile course." Daniel Bromley, AMAQ
  • "Your seminar was great, totally relevant and effective. Belinda is a great speaker." Kerry Nicholls, Australasian Housing Institute
  • "I would definitely recommend this workshop on any organisation who wants to recruit and retain members. Excellent workshop." Elisa Grassa, City of Boroondara
  • "I always leave these workshops with fantastic new ideas and areas that need reform. Thanks Belinda." Kristen Sheehan, Franchise Council of Australia
  • "Great session, we were given lots of practical tips to use in the association." Megan Spielvagel, the Pharmacy Guild of Australia
  • "The workshop was relevant and informative. Really enjoyable." Yvette O'Connor, The Pharmacy Guild of Australia
  • "Practical advice proven by research and industry knowledge in a very approachable personal way. Thank you!" Cathie Everingham, Capricornia Division of General Practice
  • "We are a very young association and the information we have learnt today will provide a wonderful foundation for membership development in the future." Sophie O'Neil, Victorian Farmers Markets Association
  • "Belinda is a wonderful presenter. I urge all those who have members in their organisation to attend this course. Highly beneficial for my role!" Teri Smith, Clubs NSW
  • "SMS is a most professional and inspirational organisation and Belinda is a most effective facilitator. All attendees will benefit from this investment." Mike Skegg, Nursery and Garden Industry NSW
  • "Would recommend anyone who need some help in this aspect to attend it." Queenie Goh, Motor Trade Association of WA
  • "Fantastic workshop, very informative highly recommend it." Jade Russell, Motor Trade Association of WA
  • "It's very seldom that you can leave an event with ideas and support to assist your organisation. I am enthusiastic that Belinda's teachings will assist us when meeting the needs of our members, local associates and partners." Asharie Perera, Master Plumbers Association of New Zealand.
  • "Great, well designed and executed course. Everything is well covered with a great insight into solutions and strategies to increase benefits. Well worth the time." Daniel Edgtton, Sydney Turf Club.
  • "This was fantastic! I am so rapt in the content and can't wait to start utilising the information gained. I know I can use the information rather than other courses that are all just theory. This is real." Toni Griffiths, SPELD New Zealand.
  • "I found today's workshop extremely helpful and useful. Can't wait to go back to the offic to implement the great ideas I learned today." Roula Kazzaz, Post Graduate Foundation In Veterinary Science.
  • "This organisation is very profession and supportive of the industry. A great role model walking the talk." Siobhan Molloy, New Zealand Association Of Occupational Therapists.
  • "Very relevant. Perfect for us." Jacinta Brown, Growcom.
  • "NSW Clubs are built on membership. This has opened my eyes to how much more we can involve the people of NSW in our great industry" Shayne Leslie, Clubs NSW.
  • "This presentation was very practical. At the end of the day I had a kit of tools and ideas to use in our organisation." Gillian Dodson, Te tari puna ora o Aotearoa New Zealand Childcare Association.
  • "Your courses are invaluable to our department. No other courses exist for membership related issues." Louise Geisker, Sydney Turf Club.
  • "The workshop was really useful, very practical. Good to back existing info and systems and gain new ideas and knowledge." Anna Grounds, Conservation Volunteers Australia.
  • "Belinda’s is a specialised workshop detailing a framework for managing the membership services in an NFP organisation. The academic element is extremely valuable and balanced well with real-life scenarios and corporate realities." Milly Cameron, Royal Australian Institute of Architects.
  • "The membership recruitment and retention course was well worth while. It gave me lots of concrete strategies for improving my organisation's membership processes and striving to expand our membership base." Barbara Vernon, Australian College of Midwives.
  • "Someone considering Belinda’s seminar should definitely attend as it sparks a lot of ideas that you may not have thought about before." Steven Swan, Master Builders Association.
  • "Information is delivered so well, practical application is simple." Sakia Appo, Gold Coast and Region Area Consultative Committee.
  • "I wish I’d heard Belinda’s talk at the beginning of setting up my NFP organisation. There are so many things I would have done different from the start…!" Jane Barton, University of Sydney, Veterinary Education & Information Network.
  • "It’s great to unlock ideas that you can practically and efficiently apply straight away to your organisation." Rebecca Warnecke, Geelong Football Club.

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