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Recruitment
Strategies & Techniques
For Membership Organisations & Trade Bodies
The UK's Leading Member
Recruitment Seminar
On this seminar you
will learn:
-
The essential elements of successful recruitment marketing
in the current economic climate
-
How to determine which prospective members are most likely to be
interested in joining and how to find them
-
The main techniques used to attract new members
-
Which recruitment techniques are most cost effective
-
How to view the recruitment process from the prospective members
viewpoint so you can better understand how to encourage them to join
-
The research needed for an effective recruitment campaign
-
The four membership growth strategies available to you
-
How to structure a recruitment marketing plan
-
How to develop eye catching recruitment literature
-
The functionality you need to build into your website to attract and
keep in touch with new members
-
Tips on how you can make new members feel welcome
-
How to handle objections
-
Note: CPD equivalent is
5.5 hours for the seminar.
You
will also receive a template of a recruitment marketing plan that you
can use as a framework for developing or comparing your current plan.
Includes case
studies.
Price: £295+
VAT per delegate
Dates &
Venue
-
London - Tuesday 23rd March 2010 (City
Inn, 30 John Islip Street, SW1P 4DD)
-
Dublin - Tuesday 5th October 2010 (Unit
2, Leopardstown Office Park, Sandyford, Dublin 18)-
London - Tuesday 12th October 2010
(City Inn, 30 John Islip Street, SW1P
4DD)-
London - Tuesday 15th March 2011
(City Inn, 30 John Islip Street, SW1P 4DD)-
Dublin - Tuesday 29th March 2011
(Unit
2, Leopardstown Office Park, Sandyford, Dublin 18)
NB: Start time is 9.30am end time is
4.30pm. Tea and coffee are served from 9.00am.
To
book on-line
More
information on venues
Who is the
course for?
-
Trade & Professional Associations
-
Chambers of Commerce & Business Links
-
User Groups
-
Institutes
-
Health & Fitness Centres
-
Charities
-
NHS Foundation Trusts
-
Other... Clubs, Committees, Confederations, Pressure Groups,
Societies, etc
-
People new to marketing and also people already working in this area
and looking for fresh ideas.
What
is included:
- Course
slides
- Additional notes including:
- A template for a
membership
recruitment marketing plan
- The six key
membership recruitment statistics you need to record
- A template for a
'fail-to-join' research questionnaire
-
A list of possible contents of a membership recruitment kit
-
A recruitment questioning technique approach
-
A list of recruitment FAQ for your web site
- A list on contents
of new member welcome pack
- A template
for a new member satisfaction survey
-
A list of over
85
useful membership industry resources
- Lunch
and refreshments
To
book on-line
More
information on venues
Membership
organisations that have attended this course
-
ACEVO
-
ACM
-
Advice UK
-
AHDS
-
ALPSP
-
Alternative
Investment Management Association
-
Alzheimer's Disease
International
-
Arab-British
Chamber of Commerce
-
Army Cadet Force
Association
-
Arts Marketing
Association
-
Aslib - The
Association for Information Management
-
Association for
Project Management
-
Association of
Accounting Technicians
-
Association of Art
& Antique Dealers
-
Association of
British Insurers
-
Association of British Travel Agents'
-
Association of
Charitable Foundations
-
Association of
Cycle Traders
-
Association of Golf
Club Secretaries
-
Association of
Graduate Recruiters
-
Association of
Graphical Information
-
Association of
Interior Specialists
-
Association of
Investment Companies
-
Association of MBAs
-
Association of
Suppliers to The Furniture Industry
-
Association of
Welding Distributors
-
Authors Licensing &
Collecting Society
-
Automotive
Manufacturer's Racing Association
-
BAFRA
-
BII
-
Bio Industry
Association
-
Biochemical Society
-
Birmingham
Chamber of Commerce & Industry
-
BKSTS - The Moving
Image Society
-
Booksellers
Association
-
British &
International Golf Greenkeepers Association
-
British
Academy
of Management
-
British Amusement
Catering Trade Association
-
British Association
for Counselling & Psychotherapy
-
British Association
of Dental Nurses
-
British Association
of Domiciliary Care
-
British Association
of Sport & Exercise Sciences
-
British Association
of Urological Nurses
-
British Bankers
Association
-
British Combustion
Equipment Manufacturers Association
-
British Computer
Society
-
British Equine
Veterinary Association
-
British Fire
Protection Systems Association
-
British Hardware
Federation
-
British Healthcare
Trades Association
-
British Holiday &
Home Parks Association
-
British Hospitality
Association
-
British Incoming
Tour Operators Association
-
British Institute
of Cleaning Science
-
British Institute
of Facilities Management
-
British Institute
of Innkeeping
-
British Institute
of Learning Disabilities
-
British Institute
of Radiology
-
British Insurance Brokers Association
-
British Medical
Acupuncture Society
-
British Medical
Association
-
British Medical
Ultrasound Society
-
British Occupational Hygiene Society
-
British Osteopathic
Association
-
British Parking
Association
-
British Ports
Association
-
British Property
Federation
-
British
Psychological Society
-
British Shops &
Stores Association
-
British Society for Rheumatology (BSR)
-
British Sign &
Graphics Association
-
British
Sociological Association
-
British Stainless
Steel Association
-
British Sub Aqua
Club
-
British Venture
Capital Association
-
British Veterinary
Association
-
British Wind Energy
Association
-
BSN (SW)
-
Business in the
Community
-
Business Link Hereford &
Worcester
-
Call Centre
Association
-
Campaign for
Science & Engineering
-
Campden &
Chorleywood Food Research Association
-
Canada-UK Chamber
of Commerce
-
Caravan Club
-
CCTA
-
Central Council of
Physical Recreation
-
Chamber Business
Enterprises
-
Chamber of Commerce
& Business Link Herefordshire & Worcestershire
-
Chartered
Institute of Building
-
Chartered Institute
of Bankers in Scotland
-
Chartered Institute
of Housing
-
Chartered Institute
of Library & Information Professionals
-
Chartered Institute
of Linguists
-
Chartered Institute
of Logistics & Transport
-
Chartered Institute of Logistics & Transport
in Ireland
-
Chartered Institute
of Personnel & Development
-
Chartered Institute
of Purchasing and Supply
-
Chartered Institute of Marketing
-
Chartered
Institution of Building Services Engineers
-
Chartered
Management Institute
-
Chartergroup
-
Chester
Chamber of Commerce
-
Chief Fire
Officers' Association
-
CIBSE
-
CIPD
-
Clear
Communications
-
Commission for
Patient & Public Involvement in Health
-
Community
Development Exchange
-
Confederation of
British Metalforming
-
Construction
Industry Research & Information Association
-
Co-operatives UK
-
County Kildare
Failte
-
Coventry &
Warwickshire Chambers of Commerce
-
Credit Services
Association
-
CTC - The UK's
National Cyclist's Organisation
-
Cumbria
Tourism
-
D&AD
-
DrugScope
-
Dublin
Chamber of Commerce
-
Dublin
Tourism Centre
-
E E F Sheffield
Association
-
East of England
Agricultural Society
-
Educational
Institute of
Scotland
-
EEF South
-
EEF West Midlands
-
Electrical
Distributors' Association
-
Energy Institute
-
Engineers Ireland
-
English UK
-
Epilepsy
-
Ergonomics Society
-
European American
Taxation Institute
-
European Regions
Airline Association
-
European Sales &
Marketing Association
-
Federation Against
Software Theft
-
Federation of
Engine Re-Manufacturers
-
Federation of
Holistic Therapists
-
Federation of Small
Businesses
-
Fencing Contractors
Association
-
Fine Art Trade
Guild
-
Fitness Industry
Association
-
Forensic Science
Society
-
Freight Transport
Association
-
Game Conservatory
Trust
-
Garage Equipment
Association
-
Geological
Society
-
Giftware
Association
-
Glasgow
City
Marketing Bureau
-
Glass and Glazing
Federation
-
GMB Trade Union
-
Goodform
-
Grain & Feed Trade
Association
-
Great
Ormond
Street
Hospital
Children's Charity
-
Guild of Master
Craftsmen
-
Haemophilia Society
-
Hire Association
(Europe)
-
Historic Scotland
-
Hospitality Action
-
HR Society
-
ICME
-
Ideas (UK)
-
Incorporated
Society of British Advertisers
-
Incorporated
Society of Musicians
-
Industry Research
and Development Group
-
Insol International
-
Institute for
Manufacturing
-
Institute of
Accounting
Technicians
-
Institute of
Biology
-
Institute of
Business
Advisers
-
Institute of
Career
Guidance
-
Institute of
Certified Public Accountants
in Ireland
-
Institute of
Clinical Research
-
Institute of
Credit
Management
-
Institute of
Customer
Service
-
Institute of
Financial Accountants
-
Institute of Food
Science & Technology
-
Institute of
Fundraising
-
Institute of
Healthcare
Engineering & Estate Management
-
Institute of
Horticulture
-
Institute of Internal Auditors
-
Institute of
Leadership & Management
-
Institute of
Linguists
-
Institute of
Logistics & Transport
-
Institute of
Marine
Engineering, Science & Technology
-
Institute of
Measurement & Control
-
Institute of
Motor
Industry
-
Institute of
Optimum
Nutrition
-
Institute of
Packaging
-
Institute of
Payroll & Pensions Management
-
Institute of
Public
Administration
-
Institute of
Public
Finance
-
Institute of
Quality
Assurance
-
Institute of
Quarrying
-
Institute of Travel
& Tourism
-
Institution of
Civil Engineering Surveyors
-
Institution of
Civil Engineers
-
Institution of
Electrical Engineers
-
Institution of
Engineering & Technology (The IET)
-
Institution of Gas
Engineers & Managers
-
Institution of
Highways & Transportation
-
Institution of
Incorporated Engineers
-
Institution of
Materials Minerals & Mining
-
Institution of
Mechanical Engineers
-
Intellect
-
International Bar
Association
-
International
Bunker Industry Association
-
International
Classification Media Association
-
International
Council of Shopping Centres
-
International
Fishmeal and Fish Oil Organisation
-
International
Projects Finance Association
-
International
Underwriting Association
-
International Union
of Aviation Insurers
-
Internet
Advertising Bureau
-
Irish Business
Employers Confederation
-
Irish Computer
Society
-
Irish Dental Association
-
Irish Hardware &
Building Materials Association
-
Irish National
Teachers' Organisation
-
Irish Retail
Newsagents Association
-
ISMM
-
Lancashire &
Blackpool Tourist Board
-
Landscape Institute
-
Leatherhead Food
International
-
Liberty
-
Life Insurance
Association
-
Lodge
Park
Netball Club
-
London
Chamber of Commerce
-
London Library
-
Lymphoma
Association
-
Magistrates'
Association
-
Management
Consultancies Association
-
Manufacturers'
Agents' Association
-
Market Research
Society
-
Marketing Society
-
Marketing
Manchester
-
Medway NHS Trust
-
Mensa
-
Mersey Partnership
-
Motorsports
Industry Association
-
Music Industries
Association
-
NAFEMS
-
NASUWT
-
National
Association of Co-operative Officials
-
National
Association of Estate Agents
-
National
Association of Head Teachers
-
National
Association of Master Bakers
-
National Association of Pension Funds
-
National
Association of Primary Care (NAPC)
-
National
Association of Toy & Leisure Libraries
-
National Association for Able & Gifted
Children (NACE)
-
National
Association for Special Educational Needs (NASEN)
-
National
Business Travel Network
-
National
Children's Bureau
-
National Day
Nursery Association
-
National Family &
Parenting Institute
-
National Farmers
Union of Scotland
-
National Federation
of Retail Newsagents
-
National
Osteoporosis Society
-
National Rifle
Association
-
National Society of
Allied & Independent Funeral Directors
-
National Union of
Teachers
-
Network Golf
-
NFU Scotland
-
NFU West Midlands
Region
-
North Derbyshire
Chamber of Commerce & Industry
-
Northamptonshire
Chamber of Commerce & Business Link
-
NUMAST
-
Offshore
Contractors Association
-
Parkinson Disease
Society
-
Periodical
Publishers Association
-
Physical Education
Association of the United Kingdom
-
Physiological
Society
-
Polymer Machinery
Manufacturers & Distributors Association
-
Professional
Speakers Association
-
Radio Society of Great Britain
-
Recruitment &
Employment Confederation
-
Resolution
-
Results UK
-
RICS
-
Road Haulage
Association
-
Royal Aeronautical
Society
-
Royal Agricultural
Society of England
-
Royal Bath & West
of England
Society
-
Royal College of
General Practioners
-
Royal
College
of Midwives
-
Royal College of
Nursing
-
Royal Institute of
British Architects
-
Royal Institute of
International Affairs
-
Royal Microscopical
Society
-
Royal National
Institute of the Blind
-
Royal Society for the Prevention of
Accidents (RoSPA)
-
SATRA Technology
Centre
-
Save British
Science Society
-
SBGI
-
Scottish Council
for Development and Industry
-
Scottish Council
for Voluntary Organisations
-
Security Institute
of Ireland
-
SELECT
-
Services Network
(N.E.) Limited
-
Sheffield Chamber
of Commerce & Industry
-
SIPTU
-
Ski Club of Great Britain
-
SLC Lawyers'
Services
-
Social Enterprise
Coalition
-
Society for All
Artists
-
Society for Applied
Microbiology
-
Society for
Endocrinology
-
Society of
Homeopaths
-
Society of
Industrial Emergency Safety Officers
-
Society of Licensed
Victuallers
-
Society of Local
Authority Chief Executives & Senior Managers
-
Society of Local
Council Clerks
-
Society of
Operations Engineers
-
Society of Trust &
Estate Practitioners
-
Solihull Chamber of
Commerce
-
Sports Industries
Federation
-
Stationers &
Newspaper Makers Company
-
Suffolk
GP Services
-
Surface Engineering
Association
-
Surrey Law Society
-
Tennis England
-
TRADA
-
UK
Home Care Association
-
UK
Post & Services
-
UK
Quality Ash Association
-
UKINBOUND.ORG
-
Union of Finance
Staff
-
Visit Chester &
Cheshire
-
Wine & Spirit
Association
-
Women's Business
Clubs
-
Wood for Good
-
Worcestershire
Business Partnership
-
Worldchoice
UK
-
WS Society
-
York Tourism Board
Cost
& Terms
- Cost: £295 plus VAT per delegate (Î300)
- On
receipt of your booking an invoice with confirmation of your booking, course joining
instructions and a map are sent to you by post
- All
fees must be paid for in advance
- Credit
cards are accepted over the telephone
- Cancellations
must be received 30 days in advance of the seminar date. All fees forfeited thereafter,
however substitutions can be made
- It is possible to change date or venue after you
have booked, but there is £25 (Î30)
administration fee if the change is made more than 2 weeks before the
event and £70 (Î75) administration fee if made less than two
weeks before the event.
- Each
seminar is limited to 20 places to give delegates the opportunity to explore individual
issues.
- Dress is smart casual.
Comments from past delegates
-
"I
found the seminar extremely useful. It brought together leading
research and practical applications from marketing and recruitment
strands and offered an opportunity to meet people from other
membership organisations. The structure of the day was vibrant and
fast paced. The presentation was top class." Fintan Hourihan, Chief
Executive, Irish Dental Association
-
"I
really enjoyed the day. After feeling quite overwhelmed by the
objectives set by my employer now feel newly motivated and able to
immediately apply the things I have learnt." Sandi Atkinson,
Membership Services Manager, British Occupational Hygiene Society
-
"This gave me the
chance to understand my membership scheme in a broader context. The
research section was really valuable. Sharing with others was also
very useful." Jeremy Evans, Membership Officer, The National
Children's Bureau
-
"The day has given
me some new ideas and approaches. Thank you for a very useful day."
Krisky de Robeck, Member & Lead Governor, Medway NHS Foundation
Trust
-
"Excellent day -
very useful." Sharon Stephens, Head of Member & Business Development,
Chartered
Institute of Building
-
"I picked up an
idea from every section of the seminar which will be useful" Claire
McHugh, Membership Officer, Institution of Gas Engineers & Managers
-
"All of this
seminar was valuable." Kelly Stevens, Managing Director, Women’s
Business Clubs
-
"The overall
presentation was very good and the section on events was really
valuable." Mark Fielding, Chief Executive, ISME
-
"Excellent day. It
was all very useful. It ran very smoothly, was easy to understand and
well organized." Michael Goode, Sales & Marketing Consultant, SATRA
Technology Centre
-
"Fabulous! Full of helpful hints and tips to improve our approach to
membership. Thank you." Rachael Kington, Secretariats Assistant,
Society for Endocrinology
-
"I found everything
valuable and relevant", John McKelvie, Membership Team Manager,
Institute of Leadership & Management
-
"It was useful to
understand the importance of word of mouth and harnessing the power of
existing members as recruiters!", Sarah Belcher, Marketing Campaign
Manager, The British Computer Society
-
"Thanks - the
discussion and overall strategic approach to recruitment and ideas on
how to get members involved was really useful.", Simeon Mitchell,
Deputy Director, Results UK
-
"The concept of moving away from providing a list of benefits was
really valuable.", Julie Cragg, Society Services Support Officer,
Society for Endocrinology
-
"The seminar has
given me some new ideas on the use of the web for member profiles and
knowledge sharing.", Paul Brown, Education & Membership Officer,
Institution of Civil Engineering Surveyors
-
"The seminar was
very thought provoking and valuable. I was particularly interested in
the concept that 'questions are the answers'.", Clare Brett,
Membership Development Officer, Campden & Chorleywood Food Research
Association
-
"This seminar will
help me be more effective in my current role.", Emily McCunn,
Communications Manager, British Parking Association
-
"This was totally
relevant to my job. I will now be stepping back at looking at what we
do and changing how we qualify leads.", Suky Kaur Sunner, Marketing
Campagin Manager, The British Computer Society
-
"I have taken
away lots of tips and action points.", Nadine Watts, Co-ordinator,
National Business Travel Network
-
"This has
generated many action points and exceeded my expectations!", Alison
Douglas, Fellowship Services Manager, Geological Society
-
"Excellent course which was excellently delivered.", Allan
Thomson, Head of Membership Development, British Innkeeping Institute
-
"The additional information pack was really useful.", Zoe
Vanner, Membership & Marketing Executive, ACEVO
-
"Excellent course - it helped me generate lots of ideas which
will be simple and practical to implement.", Sarah Mann, Services
Development Manager, National Farmers
Union
-
"The session on members orientation and prospecting gave me
some very useful ideas.", Zoe Viney, Membership Executive, Lancashire
& Blackpool Tourist Board
-
"The examples of best practice, the reference material and
the interaction between delegates was really useful.", Ann Flintham,
Communications Manager, Magistrates' Association
-
"I now have useful ideas on possible new members and how to
identify potential recruitment areas.", James Hickman, Fundraising
Officer, The Haemophilia Society
-
"I got many useful ideas from this seminar and it gave me
lots of food for thought.", Sarah Ajder, Friends Membership Executive,
Great Ormond
Street Hospital Children's Charity
-
"This has resulted in many action points for
me.", Tim Sainty,
Marketing Manager, British Veterinary Association
-
"Very informative and interesting. Excellent facilitator.",
Debbie O'Sullivan, Engineers Ireland
-
"Great course -
really useful and has given me loads of new ideas", Jane Salliss,
Director of Membership Services, Periodical Publishers Association
-
"The tips on how
to deal with people who say "no" during the recruitment process were
great!", Rachel Heaton, Sales & Membership Executive, Marketing
Manchester
-
"I now have useful
information that I can include in my recruitment planning", Sallie
Barker, Head of Services, Central Council of Physical Recreation (CCPR)
-
"I found the
information on research and orientation very interesting - but all
sections were very relevant. Also the resource pack its great - I will
definitely use it!", Sarah Connolly, Membership Marketing Manager,
Institute of Marine Engineering, Science & Technology
-
"The course
introduced me to things that I had not really considered before and it
was a very interesting group of people.", Trish Carter, Office
Manager, Lymphoma Association
-
"The course made
me examine our overall membership and realise that by implementing a
few small changes we could improve our benefits for members and our
recruitment and retention rates. I will be much more proactive and
doing everything differently and be", Anne-Marie Daley, Membership
Manager, Glasgow City Marketing Bureau
-
"I will now give
more thought to members reasons for joining and look at our
positioning in the sector.", Caroline Haine, Marketing Manager, SBGI
-
"It was all
interesting, but knowing the five stages of the membership development
process was very valuable and relevant. I will now focus more on
individual sector specific needs.", Liz Parkes, Membership Services
Manager, Cumbria Tourism
-
"This course has
given me more confidence in selling membership. It is also useful to
find out that other delegates have the same questions and problems.",
Russell Douglas, Membership, The Motorsports Industry Association
-
"I will spend more
time researching, planning and having time to think. Excellent
trainer. ", Tan Rauf, Outreach & Support Officer, Community
Development Exchange (CDX)
-
"Lots of food for
thought as always - thoroughly enjoyed the day.", Yvonne Cotterill,
Administration & Marketing Officer, UK Quality Ash Association
-
"It was very
useful and relevant. I now have some new ideas. Thank you Sue.",
Amanda Farmer, Business Director, Management Consultancies Association
(MCA)
-
"This was all
valuable.", Elaine Crehan, Director of Membership & Marketing, Society
of Trust and Estate Practitioners (STEP) Worldwide
-
"I will now
revisit every aspect of our membership recruitment operation.", Harry
Shapiro, Drugscope
-
"Very useful. I
can't wait to implement some of the ideas I have picked up from the
seminar.", Jennifer Boyle, Membership Co-ordinator, Society of
Operations Engineers
-
"Being new to this
position, I found this course very beneficial and hope to attend
further courses in the near future to widen my knowledge.", Sarah
Ramiah, Head of Marketing, British Amusement Catering Trade
Association (BACTA)
-
"I now have some
useful ideas about how to plan a recruitment campaign", Steve Othen,
Membership, Recruitment & Employment Confederation (REC)
-
"It was great to
take a step back and hear that we were doing some things right and
clearly missing a few tricks.", Stuart Webester, Marketing Manager,
London Chamber of Commerce & Industry
- "A great day." Tony Pearson, Director - Business
Development, ISMM
- "A really good event." Richard Campbell, Head of
Marketing, Institution of Mechanical Engineers
- "A very thought provoking day. I am really looking
forward to implementing some of the tips I have picked up. " Sue
Beard, Director of Education and Membership, The Landscape Institute
- "A very useful and enjoyable course. Thank you."
Louisa Myatt, Marketing Manager, The Chartered Institute of Library &
Information Professionals (CILIP)
- "Excellent day - I am looking forward to the
retention seminar." Sandra Beighton, Forum Member Recruitment Project
Manager, Commission for Patient & Public Involvement in Health
- "Excellent seminar. Very informative." Andrea
Sinclair, Operations Manager, British Property Federation
- "Great course Sue. Thank you." Sherine Morgan, Head
of Training & Development, Resolution
- "This was a valuable opportunity to meet others who
share the same issues and problems." Wendy Wilson, Marketing Manager,
Services Network (N.E.) Limited
- "Very thoughtful seminar which has certainly got me
thinking with regard to the process involved in recruiting." Barry
Edge, Membership Development Manager, Institution of Incorporated
Engineers
-
"A really good day, with a wealth
of practical examples, suggestions, tips and research." Hilary
Bayliss, Director of Membership, Institute of Leadership & Management
-
"Excellent seminar. Plenty to set
me thinking about and to take back to my colleagues at AIS. " Jane
Cook, Office Manager, Association of Interior Specialists
-
"I have done a lot of courses over
the years - this one ranks in the top 5! Excellent training course."
Zainul Leitch, Business Manager - Membership, Leatherhead Food
International
-
"I have lots of action points from
this seminar." Lucy Haworth, Conference Organisor, Royal
Microscopical Society
-
"I now understand what our members
want and how to help them achieve it. I am encouraged that we already
do quite a number of innovative things already." Arabella Michell,
Executive Secretary, British Equine Veterinary Association
-
"It was useful to hear about what
other associations are doing." Paula Bangle, Business Development
Manager, European Regions Airline Association
-
"Lots of useful information and
tips that would otherwise of taken me a lot of time to find." Julian
Price, Chief Executive, British Medical Acupuncture Society
-
"Some very useful sessions. I will
definitely implement some of the ideas and strategies discussed."
Lesley Lipscombe, Membership Secretary & Sales Manager, BKSTS - The
Moving Image Society
-
"Thanks - all very useful!"
Louise Scofield, Membership and Information Manager, Association of
Graphical Information (AGI)
-
"The structured approach to
recruitment that was presented was very valuable." Sarah Percy-Davis,
Chief Executive Officer., The Association of Art & Antique Dealers
-
"There were little nuggets
throughout the day. Well organized and timed." Bella Katz, Marketing &
Development Manager, Society of Trust & Estate Practitioners (STEP)
-
"This seminar was even better than
I had expected." Julie Gosling, Membership Secretary, Association of
Golf Club Secretaries
-
"This was all very useful." Tracy
Allison, Members' Services, Association of Accounting Technicians (AAT)
-
"Very worthwhile, with lots of
useful solid information and very good handouts." Alison Murphy,
Association Administrator, British Stainless Steel Association
-
"The seminar generated lots of
ideas for me and I now have a full list of useful suggestions." Layla
Derraz, Head of Section, Arab-British Chamber of Commerce
-
"This seminar provided me with a
framework for a number of recruitment initiatives and ideas that I
have had. It was the only course I have ever seen available on this
issue." Scott Walkinshaw, Association for Project Management
-
"Great training Sue - vital for
any organisation starting to look seriously at recruiting members. I
have taken away lots of new ideas!" Mark Davies, Membership
Co-ordinator, Association of Graduate Recruiters
-
"Excellent day, very interesting
and extremely valuable. I have more than two pages of action points.
Your tips were very practical and I enjoyed the opportunity to share
knowledge with others in the profession." Lesley Connell, Director of
Membership Services, Association of MBAs
-
"This has given me a structure to
plan our membership research and initiatives.” Jenny Baldwin,
Marketing Manager, Association of Suppliers to The Furniture Industry
-
"I found the recruitment research
and recruitment strategies sections most valuable." David Douglas,
Customer Relationship Manager, Birmingham Chamber of Commerce &
Industry
-
"A very useful course. I will
definitely be implementing idea of budding and nurturing new members."
Celia Fleming, Manager, Membership Services, British Bankers
Association
-
"A very enjoyable and useful
seminar that I am sure will contribute to my organisation's success in
recruiting new members." Dave Smith, British Fire Protection Systems
Association
-
"This course exceeded my
expectations. Every element of this course will help me in my new role
of marketing membership. " Brigitte Rushmore, Senior Marketing
Manager, British Institute of Innkeeping
-
"Excellent handouts and support
materials." Adrian Laws, Marketing Manager, British Institute of
Radiology
-
"I liked the tips on membership
retention, positioning strategy and ideas on conference strategies for
recruitment." Marsha Daniel, Admin Co-ordinator, British Institute of
Radiology
-
"I have lots of action points and
suggestions of how to engage the help of existing members in
recruitment." Maggie Smith, Marketing Executive, British Medical
Association
-
"I found the part on recruitment
research very valuable. It was very well documented." Michael Murray,
Chief Executive, British Osteopathic Association
-
"A very professionally run course
with very useful handouts." Natalie Loughran, Head of Membership
Services, British Venture Capital Association
-
"I liked the coverage of the
recruitment research required and the review of recruitment
collateral." Tess Joyce, Marketing Manager, Chartered Institute of
Bankers in Scotland
-
"A great and refreshing look at
recruitment strategies." Malaz Idris, Chartered Institution of
Building Services Engineers
-
"I found the parts on recruitment
research, strategies and making new members feel welcome most
valuable." Sandeep Khaira, Marketing Manager, Chartered Institute of
Personnel & Development
-
"The review of segmentation
strategies and the coverage of recruitment statistics was valuable. I
have many action points." Sue Upton, Marketing Manager, Chartered
Institute of Personnel & Development
-
"A great course that has given me
a lot to consider. I really liked the coverage of recruitment
strategies and techniques. It has helped me to review what recruitment
activity works and what does not." Sharleen McGrath, Membership
Development Manager, Dublin Chamber of Commerce
-
"A stimulating course that will
help us to give a fresh look at what we are doing and how we are doing
it. Thank you." Marion Heron, Association Secretary, EEF Sheffield
Association
-
"Very useful. Some knowledge
surprises and organisational tips." Dean Henry, Electrical
Distributors' Association
-
"A well constructed and presented
seminar." Nigel Ellis, Director, Electrical Distributors' Association
-
"I have never seen a seminar like
this before and it has introduced me to a variety of resources that I
did not realise was available." Carole Haithwaite, Marketing
Co-ordinator, Guild of Master Craftsmen
-
"I found this seminar was really
inspiring, especially the section on how to find new leads." James
Buchanon, Director, Hospitality Action
-
"The day has given me a solid plan
of action on what we should be doing and when." Laura Clyne, Director,
Hospitality Action
-
"Very enjoyable. Excellent
material. It was good to hear examples of what has worked for other
organisations. I now have many ideas buzzing in my head to discuss
with the group and am very excited about implementing them." Sasha
Webster, Project Manager, Institution of Civil Engineers
-
"Excellent course. Well done
Sue!!" Paul Evans, Institute of Travel & Tourism
-
"This was excellent and I
thoroughly enjoyed the day. Despite having a marketing qualification,
I found the course valuable because it looked specifically at
recruitment marketing. " Jackie Warburton, Institution of Civil
Engineering Surveyors
-
"An excellent course that had delivered considerable benefit. There
were lots of ideas and issues to take away and rethink." Trevor
Eardley, Head of Education and Membership, Institute of Credit
Management
-
"The seminar has been really
valuable of reminding me of the many things that I had forgotten and
given me many useful sources of information." J. Malcolm Dean, Chief
Executive, Institute of Financial Accountants
-
"The whole seminar was very
useful. Thanks Sue for a very useful and inspiring day." Margaret
Waddy, Institute of Horticulture
-
"I was really impressed. I found
it extremely useful and it will be of significant value to our
organisation because it will be a catalyst for change and a new focus.
Thank you." Ambica Mehta, Marketing Manager, Institute of Quality
Assurance
-
"This has been a very thought provoking seminar - thank you!" Jo
Griffiths, Institute for Manufacturing
-
"I was interested in the seminar because of
a new job role and I was looking for ideas. I now have many action
points to list!" Tara Bullworthy, Membership Development Executive,
Institute of the Motor Industry
-
"A real treasure. Comprehensive
material, very good practical examples and loads of tips to go back
with. A job well done - thank you." Kat Mouchtaropoulou, Manager,
Institute of Measurement & Control
-
"This has been an opportunity to
learn recruitment tactics for membership organisations." Caroline
Kerr, Senior Marketing & PR Executive, International Bar Association
-
"I have learnt so much from
today's course. Everything on the course was relevant and extremely
well covered, very helpful useful and informative. I will now to able
to drive membership forward in a very focused way." Sonya Higgins,
Membership Development Executive, Irish Business Employers
Confederation
-
"A good and solid overview of
membership recruitment." Frank Cronin, CEO, Irish Computer Society
-
"Very informative and useful. I
now have a full action list and really enjoyed the day. " Heidi
Cotsworth, Senior Marketing Assistant, Life Insurance Association
-
"All of this course was completely relevant to my area of work and
each section was rich with tips, tactics and information." Carolyn
Houghton, Membership Manager, Mersey Partnership
-
"A good seminar, well presented,
well run and catered to our needs. I found the section on recruitment
strategies most valuable and it was good to have the opportunity to
talk to other people with similar needs." David Quinn, Marketing
Support, NAFEMS
-
"Excellent content and
presentation. Sue was very easy to listen to and kept my attention all
day. This is a well thought out course and the content was really
useful. I left feeling very positive about membership retention. "
Karen Dear, National Association of Master Bakers
-
"This has brought my attention to
many sources of information that I was unaware of and the handouts are
excellent. Thank you." Siobhan Joyce, Membership Services, National
Association of Toy & Leisure Libraries
-
"It was very helpful to have so
much detail in one day." Ruth Lawrence, Publications Manager, National
Family & Parenting Institute
-
"It was good to get ideas in a non
trade union setting and I liked the idea of 'fail-to-join research'."
Ruth Blunt, Principal Officer: Membership Recruitment Manager,
National Union of Teachers
-
"A very good foundation into
membership recruitment." Kay Williams, Membership Sales Executive,
Northamptonshire Chamber of Commerce & Business Link
-
"The day has been me useful advise
on how to make cost savings in our recruitment spend." Steve Williams,
National Operations Director, Road Haulage Association
-
I thoroughly enjoyed the day and picked up lots of
useful tips and ideas to take back to digest." Gail Amey, Sales &
Marketing Executive, Offshore Contractors Association,
-
"It was useful to get an external
perspective on recruitment techniques and I have several key action
points." Collen Ward, Membership Co-ordinator, Sheffield Chamber of
Commerce & Industry
-
"The section on recruitment
strategies was especially useful and I will now be redesigning all our
recruitment literature." Seamas Sheils, Head of Publications
Department, SIPTU
-
"Thank you Sue. I will now
definitely be conducting the 'fail-to-join' research that you
suggested," Linda Phillips, Membership Co-ordinator, Society for All
Artists
-
"A very interesting course that I
will definitely recommend to others." Ian Crump, Director of
Development, Society of Licensed Victuallers
-
"It was very useful to spend a day
focusing on this issue and find out how other member associations
function." Lisbeth Hughes, Chief Executive, Surrey Law Society
-
"An excellent session and I have a
lot of material to go through. Thanks Sue." David Hood, Co-ordinator,
Worcestershire Business Partnership
-
"The whole day was valuable and I will
review my entire plan against the pointers given." Michael Booker,
Recruitment Manager, Worldchoice
-
"This course has
re-affirmed my actions and give me ideas for new activities." Ranila
Ravi, Head of Communications, ACEVO
-
"Great seminar.
Really useful and informative. " Aidan Duffy, Association Secretary,
British Ports Association
-
"This is an all
round excellent course." Deborah Brown, Office Manager, British
Sociological Association
-
"I don't think
that I have attended a course where I have received so much useful,
appropriate and relevant information." Mary Tetley, Operations
Manager, British Sub Aqua Club
-
"Excellent day. I
am leaving with plenty of ideas which will improve our membership
numbers." Jane Kilburn, Business Development Manager, CCTA
-
"The day was both
stimulating and motivating. " Linda Knight, Chartergroup
-
"This was all very
useful" Graham Mitchell, Marketing & Membership, Co-operatives UK
-
"Excellent course,
good ideas - I can't wait to get started on my action plan.
(Immediately after the course I was on the phone to the office to make
some changes for an event taking place the next day!)" Janet Ferris,
Marketing Manager, Coventry & Warwickshire Chambers of Commerce
-
"Very good and
interesting." Brian Ludford, Secretary, Federation of Engine
Re-Manufacturers
-
"An excellent
seminar." Mary Frances O'Connell, Institute of Public Administration
-
"The seminar was
good and I found Sue engaging. I would recommend it to others." Heidi
McDonald, Customer Services Manager, RICS
-
"Well presented
and the active participation of all the attendees was really useful."
Linda Huntley, Database Administrator, Society of Licensed Victuallers
-
"Thanks to Sue a
very helpful and informative seminar. This is a big help." Kevin
Shoemaker, Marketing Services Manager, The Chartered Institute of
Logistics & Transport (UK)
-
"A very
interesting day. Sue ran the session with a good mix of involvement
and talking. The seminar has really focused me on the value of
strategic planning and research. I also found the ideas of segmenting
members and treating them differently very valuable." Ann Brooks,
Chairman, Membership Recruitment, The Ergonomics Society
-
"An excellent
course which has inspired and motivated me to implement new ways of
recruiting members," Tricia Johnson, Manager Recruitment Strategy, The
Institution of Electrical Engineers
-
"Beneficial,
informative, enlightening and worthwhile." Anne Chambers,
Administrator, The International Bunker Industry Association
-
"A solid day of
information." Mervyn Pilley, CEO, The National Society of Allied &
Independent Funeral Directors
-
"A good course
with plenty of food for thought." Denzil Sharp, Director, The
Stationers & Newspaper Makers Company
-
"A very useful
seminar" Malcolm McVitie, The WS Society
-
"A well thought
out and presented course. Excellent support material." Mike Hill,
MEMCOM
-
"A very useful
and interesting day. Thank you." Sara McCaffrey, Head of Corporate
Services, ACM
-
"Another excellent
seminar, well worth the investment. I now have a list of 28 action
points!" Anne Pollard, Marketing & Promotions Officer, British
Psychological Society
-
"Excellent course,
very well presented and researched. Lots of new ideas to focus on."
Tony Yeomans, Sales & Marketing Manager, Institute of Payroll &
Pensions Management
-
"Fantastic content
and delivery - I am looking forward to attending the retention
course." Peter Copus, Head of Membership Recruitment, Recruitment &
Employment Confederation
-
"Great resources -
really useful to have the recruitment plan and reading list." Ermine Amies, Managing Director, International Council of Shopping Centres
-
"It was all very
informative. The recruitment tactics and section on handling
objections was very useful." Joanna King, National Association of
Estate Agents (N A E A)
-
"Many thanks for an
invaluable and most inspiring day." Gillian Whiffin, Regional
Manager, Chartered Management Institute
-
"The ideas and
suggestions were excellent. Very helpful and interesting." Margaret
Wimberley, Membership Administrator, Scottish Council for Voluntary
Organisations
-
"The session was very
helpful and it would be useful for other colleagues to have this
training." Terry Mellor, GMB Trade Union
-
"This course has
given me new ideas that I can't wait to try out." Kelly Alderman,
Membership Administrator, Association of MBAs
-
"This course is FAB!!!",
Abid Shah, The Institution of Engineering & Technology (IET)
-
"This course was very
beneficial - I came away with 22 action points and each one could make
a real difference for us." Tim Bowie, Head of Membership, The Game
Conservatory Trust
-
"This has given me a
new insight into our membership problems." John Flanagan, Membership
Manager, NFU Scotland
-
"This seminar has
made me realize the importance of analyzing our membership." Sharon
Johnston , Office Manager, Call Centre Association (C C A)
-
"This seminar is
extremely useful. I feel I got an awful lot out of one day." Jill Goult, Head of Membership & Communications, Chartered Institute of
Housing
-
"This seminar was
extremely valuable in that it re-enforced what I am currently trying
to do." Tammy Simmons, Recruitment Manager, Institute of Healthcare
Engineering & Estate Management
-
"Very useful and
plenty to take away." David Gasson, Secretary General, International
Union of Aviation Insurers
- "A very good course. I was at the stage of needing
a strategic membership recruitment plan so I now have some very useful
pointers and key areas to consider." Clare Saunders, Operations
Manager, British Academy of Management
- "A very good seminar. I will have to come along to
the retention seminar next!" Dan Redfurn, Membership Manager, The
Internet Advertising Bureau
- "A very stimulating & enjoyable day. Thank you."
Suzy Fotheringham, Membership & Advertising Co-ordinator, ALPSP
- "All hugely valuable and totally well worth it. I
will certainly pass on your name to others." Kath Tatlock, BSN (SW)
- "All of this seminar was really valuable." Karen
Morris, Membership Recruitment Officer, NAHT
- "All valuable and very thought provoking." Caroline
Holland, Membership Development, Campaign for Science & Engineering
- "Glad to have attended." Jennifer Cotter, Grain &
Feed Trade Association (G A F T A)
- "Great food for thought. It has really helped me to
generate ideas for recruitment strategy and campaigns." Demelza Burn,
Marketing Co-ordinator, Chartered Management Institute
- "I found the web information really useful." Maria
Lockley, Marketing Co-ordinator, Chartered Management Institute
- "I have now gained information on so many different
tactics that I want to test. I will now be able to review our current
recruitment approach and improve it
with the ideas I have gained from
the seminar. The materials provided went well with the course." John
Bloom, Public Affairs Co-ordinator, Hire Association (Europe)
"I wanted to develop a membership recruitment
strategy and now I know how to develop one that is not based solely on
direct mail." Carol Mack, Deputy Chief Executive, Association of
Charitable Foundations
"Really enjoyed the day. Many thanks." Jane Dawes,
Marketing Manager, Goodform Limited
"Thank you Sue. The part about prospecting, and how
you broke that down, was very helpful." Sabina Mohideen, Membership
Executive, The Landscape Institute
"This has given me lots of fresh ideas." Chris
Seaton, Business Development, The Road Haulage Association
"A very enjoyable day with lots of
action points - nice fellow attendees too! Great handouts." Lorna
Robertson-Reed, Direct Marketing Manager, The Parkinson Disease
Society
"An excellent day which I will
recommend to all of my colleagues." Gary Watts, Senior Business
Development Executive, EEF South
"I found today really useful and will
definitely attend another course in six months time." Simona
Santojanni, Development Officer, Liberty
"Lots of good and helpful ideas that I
can apply to my work." Mandy Mclean, Membership Development Manager,
The Chartered Institute of Logistics & Transport in the UK
"One of the strengths of the seminar
was the in-depth research combined with the experience and expertise
of the presenter." Neil Cockbill, Network Golf
"Thank you for a really good session."
Kirsty Gordon, Membership Co-ordinator, British Insurance Brokers
Association
"The day was well planned and
delivered." Tracey Twist, Assistant Secretary Recruitment, NASUWT
"The recruitment research and
prospecting were very valuable - especially supported by the
additional notes in the information pack." Jag Jandu, Membership
Co-ordinator, The Parkinson Disease Society
"This seminar was really good value."
Paul Garland, Membership Manager, British Insurance Brokers
Association
"Very helpful." Joanne Conway,
Assistant Secretary Recruitment, NASUWT
"Very valuable and I have made some
useful contacts." Stella Elston, Membership Services & Stakeholder
Manager, National Osteoporosis Society
"Very well presented and some
invaluable tools." Anna McDonnell, Membership Officer, Chief Fire
Officers' Association (C F O A)
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