Who is the course for?

•  Trade & Professional Associations

•  Chambers of Commerce & Business Links

• User Groups

• Institutes

• Health & Fitness Centres

• Charities

• NHS Foundation Trusts

• Other... Clubs, Committees, Confederations, Pressure Groups, Societies, etc

• People new to marketing and also people already working in this area and looking for fresh ideas.

What is included:

• Course slides
• Additional notes including:

1. A template for a membership recruitment marketing plan
2. The six key membership recruitment statistics you need to record
3. A template for a 'fail-to-join' research questionnaire
4. A list of possible contents of a membership recruitment kit
5. A recruitment questioning technique approach
6. A list of recruitment FAQ for your web site
7. A list on contents of new member welcome pack
8. A template for a new member satisfaction survey

• A list of over 85 useful membership industry resources
• Lunch and refreshments

  To book on-line    More information on venues   

Membership organisations that have attended this course

• ACEVO

• ACM

• Advice UK

• AHDS

• ALPSP

• Alternative Investment Management Association

• Alzheimer's Disease International

• Arab-British Chamber of Commerce

• Army Cadet Force Association

• Arts Marketing Association

• Aslib - The Association for Information Management

• Association for Perioperative Practice

• Association for Project Management

• Association for Project Safety

• Association of Accounting Technicians

• Association of Art & Antique Dealers

• Association of British Healthcare Industries

• Association of British Insurers

• Association of British Travel Agents'

• Association of Charitable Foundations

• Association of Cycle Traders

• Association of Golf Club Secretaries

• Association of Graduate Recruiters

• Association of Graphical Information 

• Association of Interior Specialists

• Association of Investment Companies

• Association of Manufacturers of Power Generating Systems

• Association of MBAs

• Association of Suppliers to The Furniture Industry

• Association of Welding Distributors

• Authors Licensing & Collecting Society

• Automotive Manufacturer's Racing Association

• BAFRA

• BII

• Bio Industry Association 

• Biochemical Society

• Birmingham Chamber of Commerce & Industry

• BKSTS - The Moving Image Society

• Booksellers Association

• British & International Golf Greenkeepers Association

• British Academy of Management

• British Amusement Catering Trade Association

• British Association for Counselling & Psychotherapy

• British Association of Dental Nurses

• British Association of Domiciliary Care

• British Association of Sport & Exercise Sciences 

• British Association of Urological Nurses

• British Bankers Association

• British Combustion Equipment Manufacturers Association

• British Computer Society

• British Equine Veterinary Association

• British Fire Protection Systems Association

• British Hardware Federation

• British Healthcare Trades Association

• British Holiday & Home Parks Association

• British Hospitality Association

• British Incoming Tour Operators Association

• British Institute of Cleaning Science

• British Institute of Facilities Management

• British Institute of Innkeeping

• British Institute of Learning Disabilities 

• British Institute of Radiology

• British Insurance Brokers Association

• British Medical Acupuncture Society

• British Medical Association

• British Medical Ultrasound Society

• British Occupational Hygiene Society

• British Osteopathic Association

• British Parking Association

• British Ports Association

• British Property Federation

• British Psychological Society

• British Safety Council

• British Shops & Stores Association

• British Society for Rheumatology (BSR)

• British Sign & Graphics Association

• British Sociological Association

• British Stainless Steel Association

• British Sub Aqua Club

• British Venture Capital Association

• British Veterinary Association

• British Wind Energy Association

• BSN (SW)

• Business in the Community

• Business Link Hereford & Worcester

• Call Centre Association 

• Campaign for Science & Engineering

• Campden & Chorleywood Food Research Association

• Canada-UK Chamber of Commerce

• Caravan Club

• CCTA

• Central Council of Physical Recreation

• Chamber Business Enterprises

• Chamber of Commerce & Business Link Herefordshire & Worcestershire

• Chartered Institute of Building

• Chartered Institute of Bankers in Scotland 

• Chartered Institute of Housing

• Chartered Institute of Library & Information Professionals 

• Chartered Institute of Linguists

• Chartered Institute of Logistics & Transport

• Chartered Institute of Logistics & Transport in Ireland

• Chartered Institute of Personnel & Development

• Chartered Institute of Purchasing and Supply

• Chartered Institute of Marketing

• Chartered Institution of Building Services Engineers

• Chartered Management Institute

• Chartergroup

• Chester Chamber of Commerce

• Chief Fire Officers' Association 

• CIBSE

• CIPD

• CIPS

• Clear Communications

• Commission for Patient & Public Involvement in Health

• Community Development Exchange

• Confederation of British Metalforming

• Construction Industry Research & Information Association

• Co-operatives UK

• County Kildare Failte

• Coventry & Warwickshire Chambers of Commerce

• Credit Services Association

• CTC - The UK's National Cyclist's Organisation

• Cumbria Tourism

• D&AD

• Development Trusts Association

• DrugScope

• Dublin Chamber of Commerce

• Dublin Tourism Centre

• E E F Sheffield Association

• East of England Agricultural Society

• Educational Institute of Scotland

• EEF South

• EEF West Midlands

• Electrical Distributors' Association

• Energy Institute

• Engineers Ireland

• English UK 

• Epilepsy

• Ergonomics Society

• European American Taxation Institute

• European Regions Airline Association

• European Sales & Marketing Association

• Federation Against Software Theft

• Federation of Engine Re-Manufacturers

• Federation of Holistic Therapists

• Federation of Master Builders

• Federation of Small Businesses

• Fencing Contractors Association

• Fine Art Trade Guild

• Fitness Industry Association

• Forensic Science Society

• Freight Transport Association

• Game Conservatory Trust

• Garage Equipment Association

• Geological Society

• Giftware Association

• Glasgow City Marketing Bureau

• Glass and Glazing Federation

• GMB Trade Union

• Goodform 

• Grain & Feed Trade Association

• Great Ormond Street Hospital Children's Charity

• Guild of Master Craftsmen

• Haemophilia Society

• Hire Association (Europe)

• Historic Scotland

• Hospitality Action

• HR Society 

• ICME

• IDG

• Incorporated Society of British Advertisers

• Incorporated Society of Musicians

• Industry Research and Development Group

• Insol International

• Institute for Manufacturing

• Institute of Accounting Technicians

• Institute of Biology

• Institute of Business Advisers 

• Institute of Career Guidance

• Institute of Certified Public Accountants in Ireland

• Institute of Clinical Research

• Institute of Credit Management

• Institute of Customer Service

• Institute of Financial Accountants

• Institute of Food Science & Technology

• Institute of Fundraising

• Institute of Healthcare Engineering & Estate Management

• Institute of Horticulture 

• Institute of Internal Auditors

• Institute of Leadership & Management

• Institute of Linguists

• Institute of Logistics & Transport

• Institute of Marine Engineering, Science & Technology

• Institute of Mathematics and its Applications

• Institute of Measurement & Control

• Institute of Motor Industry

• Institute of Optimum Nutrition

• Institute of Packaging 

• Institute of Payroll & Pensions Management

• Institute of Public Administration

• Institute of Public Finance

• Institute of Quality Assurance

• Institute of Quarrying

• Institute of Risk Management

• Institute of Travel & Tourism 

• Institution of Civil Engineering Surveyors

• Institution of Civil Engineers

• Institution of Electrical Engineers

• Institution of Engineering & Technology (The IET)

• Institution of Gas Engineers & Managers

• Institution of Highways & Transportation

• Institution of Incorporated Engineers

• Institution of Materials Minerals & Mining

• Institution of Mechanical Engineers

• Intellect

• Intensive Care Society

• International Bar Association

• International Bunker Industry Association

• International Classification Media Association

• International Council of Shopping Centres

• International Fishmeal and Fish Oil Organisation

• International Projects Finance Association

• International Underwriting Association 

• International Union of Aviation Insurers

• Internet Advertising Bureau

• Irish Business Employers Confederation

• Irish Computer Society

• Irish Dental Association

• Irish Hardware & Building Materials Association

• Irish National Teachers' Organisation 

• Irish Nurses & Midwives Organisation

• Irish Retail Newsagents Association

• ISMM

• Lancashire & Blackpool Tourist Board

• Landscape Institute

• Leatherhead Food International

• Liberty

• Life Insurance Association

• Lodge Park Netball Club

• London Chamber of Commerce

• London Library

• Lymphoma Association

• Magistrates' Association

• Management Consultancies Association

• Manufacturers' Agents' Association

• Market Research Society

• Marketing Society

• Marketing Manchester

• Medway NHS Trust

• Mensa

• Mersey Partnership

• Motorsports Industry Association

• Music Industries Association

• NAFEMS

• NASUWT

• National Association of Co-operative Officials

• National Association of Estate Agents

• National Association of Head Teachers

• National Association of Master Bakers

• National Association of Pension Funds

• National Association of Primary Care (NAPC)

• National Association of Toy & Leisure Libraries

• National Association for Able & Gifted Children (NACE)

• National Association for Special Educational Needs (NASEN)

• National Business Travel Network

• National Children's Bureau

• National Day Nursery Association

• National Family & Parenting Institute

• National Farmers Union of Scotland

• National Federation of Retail Newsagents

• National Osteoporosis Society

• National Rifle Association

• National Society of Allied & Independent Funeral Directors

• National Union of Teachers

• Network Golf

• NFU Scotland

• NFU West Midlands Region

• North Derbyshire Chamber of Commerce & Industry

• Northamptonshire Chamber of Commerce & Business Link

• NUMAST

• Offshore Contractors Association

• Parkinson Disease Society

• Periodical Publishers Association

• Physical Education Association of the United Kingdom

• Physiological Society

• Polymer Machinery Manufacturers & Distributors Association

• Portland Press

• Professional Speakers Association

• Radio Society of Great Britain

• Recruitment & Employment Confederation 

• Resolution

• Results UK

• RICS

• Road Haulage Association

• Royal Aeronautical Society

• Royal Agricultural Society of England

• Royal Bath & West of England Society

• Royal College of General Practioners

• Royal College of Midwives

• Royal College of Nursing

• Royal Institute of British Architects

• Royal Institute of International Affairs 

• Royal Microscopical Society

• Royal National Institute of the Blind

• Royal Society for the Prevention of Accidents (RoSPA)

• SATRA Technology Centre

• Save British Science Society

• SBGI

• Scottish Council for Development and Industry

• Scottish Council for Voluntary Organisations

• Security Institute of Ireland

• SELECT

• Services Network (N.E.) Limited

• Sheffield Chamber of Commerce & Industry

• SIPTU

• Ski Club of Great Britain

• SkillsActive

• SLC Lawyers' Services

• Social Enterprise Coalition 

• Society for All Artists

• Society for Applied Microbiology

• Society for Endocrinology

• Society of Homeopaths

• Society of Industrial Emergency Safety Officers

• Society of Licensed Victuallers

• Society of Local Authority Chief Executives & Senior Managers

• Society of Local Council Clerks

• Society of Operations Engineers

• Society of Trust & Estate Practitioners

• Solihull Chamber of Commerce

• Sports Industries Federation

• Stationers & Newspaper Makers Company

• Suffolk GP Services

• Surface Engineering Association

• Surrey Law Society

• Tennis England

• TRADA

• UK Green Building Council

• UK Home Care Association

• UK Post & Services

• UK Quality Ash Association

• UKINBOUND.ORG

• Union of Finance Staff

• Visit Chester & Cheshire

• Wine & Spirit Association

• Women's Business Clubs

• Wood for Good

• Worcestershire Business Partnership

• Worldchoice UK

• WS Society

• York Tourism Board

• "A great day and really useful - I am looking forward to the retention seminar.", Rachel Pickett, Membership Manager, IGD
• "Absolutely excellent course - very practical, lots of ideas to take away.", Steve Clare, Asistant Director (South), Development Trusts Association
• "Brilliant tips and extremely thought provoking.", Tania Zandbergs, Adminstrator, Royal College of GPs
• "Great for new ideas and alternative tactics. It was also very interactive and pitched at the right level.", Rebecca Winrow, Marketing Manager, CIPS
• "This was a good course and it was interesting to discuss points with others in the group about how their membership schemes work.", Pauline Kemp, Head of Secretariat, Intensive Care Society
• quot;Very useful and I will be implementing the smart tips I have picked up.", Sai Mehta, Marketing, British Safety Council
• "Very good day. Flew by! Great to hear new ideas, approaches. Sue has great presenting skills, is calm and measured, and also listens well. Thank you." Elaine Hughes, Assistant to the CEO, Irish Dental Association
• "The seminar has given me tons of ideas and it was really useful to discuss and share ideas with others." Mary Power, Development & Recruitment Co-ordinator, Irish Nurses & Midwives Organisation
• "The whole seminar was engaging." Kerry Cole, Head of Marketing and Sales, Portland Press
• "A very useful seminar." Dr John Meeson, Assistant Director, The Institute of Mathematics and its Applications
• "Really good session. Well timed throughout the day with ample opportunity to network. Thanks Sue." Nicola Milham, Marketing Manager, SkillsActive
• "Great - thanks so much." Andrea Nix, Head of Membership, The Association for Perioperative Practice
• "I found the seminar extremely useful. It brought together leading research and practical applications from marketing and recruitment strands and offered an opportunity to meet people from other membership organisations. The structure of the day was vibrant and fast paced. The presentation was top class." Fintan Hourihan, Chief Executive, Irish Dental Association
• "I really enjoyed the day. After feeling quite overwhelmed by the objectives set by my employer now feel newly motivated and able to immediately apply the things I have learnt." Sandi Atkinson, Membership Services Manager, British Occupational Hygiene Society
• "This gave me the chance to understand my membership scheme in a broader context. The research section was really valuable. Sharing with others was also very useful." Jeremy Evans, Membership Officer, The National Children's Bureau

• "The day has given me some new ideas and approaches. Thank you for a very useful day." Krisky de Robeck, Member & Lead Governor, Medway NHS Foundation Trust

• "Excellent day - very useful." Sharon Stephens, Head of Member & Business Development, Chartered Institute of Building

• "I picked up an idea from every section of the seminar which will be useful" Claire McHugh, Membership Officer, Institution of Gas Engineers & Managers

• "All of this seminar was valuable." Kelly Stevens, Managing Director, Women’s Business Clubs

• "The overall presentation was very good and the section on events was really valuable." Mark Fielding, Chief Executive, ISME

• "Excellent day. It was all very useful. It ran very smoothly, was easy to understand and well organized." Michael Goode, Sales & Marketing Consultant, SATRA Technology Centre

• "Fabulous! Full of helpful hints and tips to improve our approach to membership. Thank you." Rachael Kington, Secretariats Assistant, Society for Endocrinology

• "I found everything valuable and relevant", John McKelvie, Membership Team Manager, Institute of Leadership & Management

• "It was useful to understand the importance of word of mouth and harnessing the power of existing members as recruiters!", Sarah Belcher, Marketing Campaign Manager, The British Computer Society

• "Thanks - the discussion and overall strategic approach to recruitment and ideas on how to get members involved was really useful.", Simeon Mitchell, Deputy Director, Results UK

• "The concept of moving away from providing a list of benefits was really valuable.", Julie Cragg, Society Services Support Officer, Society for Endocrinology

• "The seminar has given me some new ideas on the use of the web for member profiles and knowledge sharing.", Paul Brown, Education & Membership Officer, Institution of Civil Engineering Surveyors

• "The seminar was very thought provoking and valuable. I was particularly interested in the concept that 'questions are the answers'.", Clare Brett, Membership Development Officer, Campden & Chorleywood Food Research Association

• "This seminar will help me be more effective in my current role.", Emily McCunn, Communications Manager, British Parking Association

• "This was totally relevant to my job. I will now be stepping back at looking at what we do and changing how we qualify leads.", Suky Kaur Sunner, Marketing Campagin Manager, The British Computer Society

• "I have taken away lots of tips and action points.", Nadine Watts, Co-ordinator, National Business Travel Network

• "This has generated many action points and exceeded my expectations!", Alison Douglas, Fellowship Services Manager, Geological Society

• "Excellent course which was excellently delivered.", Allan Thomson, Head of Membership Development, British Innkeeping Institute

• "The additional information pack was really useful.", Zoe Vanner, Membership & Marketing Executive, ACEVO

• "Excellent course - it helped me generate lots of ideas which will be simple and practical to implement.", Sarah Mann, Services Development Manager, National Farmers Union

• "The session on members orientation and prospecting gave me some very useful ideas.", Zoe Viney, Membership Executive, Lancashire & Blackpool Tourist Board

• "The examples of best practice, the reference material and the interaction between delegates was really useful.", Ann Flintham, Communications Manager, Magistrates' Association

• "I now have useful ideas on possible new members and how to identify potential recruitment areas.", James Hickman, Fundraising Officer, The Haemophilia Society

• "I got many useful ideas from this seminar and it gave me lots of food for thought.", Sarah Ajder, Friends Membership Executive, Great Ormond Street Hospital Children's Charity

• "This has resulted in many action points for me.", Tim Sainty, Marketing Manager, British Veterinary Association

• "Very informative and interesting. Excellent facilitator.", Debbie O'Sullivan, Engineers Ireland

•  "Great course - really useful and has given me loads of new ideas", Jane Salliss, Director of Membership Services, Periodical Publishers Association

• "The tips on how to deal with people who say "no" during the recruitment process were great!", Rachel Heaton, Sales & Membership Executive, Marketing Manchester

• "I now have useful information that I can include in my recruitment planning", Sallie Barker, Head of Services, Central Council of Physical Recreation (CCPR)

• "I found the information on research and orientation very interesting - but all sections were very relevant. Also the resource pack its great - I will definitely use it!", Sarah Connolly, Membership Marketing Manager, Institute of Marine Engineering, Science & Technology

• "The course introduced me to things that I had not really considered before and it was a very interesting group of people.", Trish Carter, Office Manager, Lymphoma Association

• "The course made me examine our overall membership and realise that by implementing a few small changes we could improve our benefits for members and our recruitment and retention rates. I will be much more proactive and doing everything differently and be", Anne-Marie Daley, Membership Manager, Glasgow City Marketing Bureau

• "I will now give more thought to members reasons for joining and look at our positioning in the sector.", Caroline Haine, Marketing Manager, SBGI

• "It was all interesting, but knowing the five stages of the membership development process was very valuable and relevant. I will now focus more on individual sector specific needs.", Liz Parkes, Membership Services Manager, Cumbria Tourism

• "This course has given me more confidence in selling membership. It is also useful to find out that other delegates have the same questions and problems.", Russell Douglas, Membership, The Motorsports Industry Association

• "I will spend more time researching, planning and having time to think. Excellent trainer. ", Tan Rauf, Outreach & Support Officer, Community Development Exchange (CDX)

• "Lots of food for thought as always - thoroughly enjoyed the day.", Yvonne Cotterill, Administration & Marketing Officer, UK Quality Ash Association

• "It was very useful and relevant. I now have some new ideas. Thank you Sue.", Amanda Farmer, Business Director, Management Consultancies Association (MCA)

• "This was all valuable.", Elaine Crehan, Director of Membership & Marketing, Society of Trust and Estate Practitioners (STEP) Worldwide

• "I will now revisit every aspect of our membership recruitment operation.", Harry Shapiro, Drugscope

• "Very useful. I can't wait to implement some of the ideas I have picked up from the seminar.", Jennifer Boyle, Membership Co-ordinator, Society of Operations Engineers

• "Being new to this position, I found this course very beneficial and hope to attend further courses in the near future to widen my knowledge.", Sarah Ramiah, Head of Marketing, British Amusement Catering Trade Association (BACTA)

• "I now have some useful ideas about how to plan a recruitment campaign", Steve Othen, Membership, Recruitment & Employment Confederation (REC)

• "It was great to take a step back and hear that we were doing some things right and clearly missing a few tricks.", Stuart Webester, Marketing Manager, London Chamber of Commerce & Industry

• "A great day." Tony Pearson, Director - Business Development, ISMM
• "A really good event." Richard Campbell, Head of Marketing, Institution of Mechanical Engineers
• "A very thought provoking day. I am really looking forward to implementing some of the tips I have picked up. " Sue Beard, Director of Education and Membership, The Landscape Institute
• "A very useful and enjoyable course. Thank you." Louisa Myatt, Marketing Manager, The Chartered Institute of Library & Information Professionals (CILIP)
• "Excellent day - I am looking forward to the retention seminar." Sandra Beighton, Forum Member Recruitment Project Manager, Commission for Patient & Public Involvement in Health
• "Excellent seminar. Very informative." Andrea Sinclair, Operations Manager, British Property Federation
• "Great course Sue. Thank you." Sherine Morgan, Head of Training & Development, Resolution
• "This was a valuable opportunity to meet others who share the same issues and problems." Wendy Wilson, Marketing Manager, Services Network (N.E.) Limited
• "Very thoughtful seminar which has certainly got me thinking with regard to the process involved in recruiting." Barry Edge, Membership Development Manager, Institution of Incorporated Engineers

• "A really good day, with a wealth of practical examples, suggestions, tips and research."  Hilary Bayliss, Director of Membership, Institute of Leadership & Management

• "Excellent seminar. Plenty to set me thinking about and to take back to my colleagues at AIS. "  Jane Cook, Office Manager, Association of Interior Specialists

• "I have done a lot of courses over the years - this one ranks in the top 5! Excellent training course."  Zainul Leitch, Business Manager - Membership, Leatherhead Food International

• "I have lots of action points from this seminar."  Lucy Haworth, Conference Organisor, Royal Microscopical Society

• "I now understand what our members want and how to help them achieve it. I am encouraged that we already do quite a number of innovative things already."  Arabella Michell, Executive Secretary, British Equine Veterinary Association

• "It was useful to hear about what other associations are doing."  Paula Bangle, Business Development Manager, European Regions Airline Association

• "Lots of useful information and tips that would otherwise of taken me a lot of time to find."  Julian Price, Chief Executive, British Medical Acupuncture Society

• "Some very useful sessions. I will definitely implement some of the ideas and strategies discussed."  Lesley Lipscombe, Membership Secretary & Sales Manager, BKSTS - The Moving Image Society

• "Thanks - all very useful!"  Louise Scofield, Membership and Information Manager, Association of Graphical Information (AGI)

• "The structured approach to recruitment that was presented was very valuable."  Sarah Percy-Davis, Chief Executive Officer., The Association of Art & Antique Dealers

• "There were little nuggets throughout the day. Well organized and timed."  Bella Katz, Marketing & Development Manager, Society of Trust & Estate Practitioners (STEP)

• "This seminar was even better than I had expected."  Julie Gosling, Membership Secretary, Association of Golf Club Secretaries

• "This was all very useful."  Tracy Allison, Members' Services, Association of Accounting Technicians (AAT)

• "Very worthwhile, with lots of useful solid information and very good handouts."  Alison Murphy, Association Administrator, British Stainless Steel Association

• "The seminar generated lots of ideas for me and I now have a full list of useful suggestions." Layla Derraz, Head of Section, Arab-British Chamber of Commerce

• "This seminar provided me with a framework for a number of recruitment initiatives and ideas that I have had. It was the only course I have ever seen available on this issue." Scott Walkinshaw, Association for Project Management

• "Great training Sue - vital for any organisation starting to look seriously at recruiting members. I have taken away lots of new ideas!" Mark Davies, Membership Co-ordinator, Association of Graduate Recruiters

• "Excellent day, very interesting and extremely valuable. I have more than two pages of action points. Your tips were very practical and I enjoyed the opportunity to share knowledge with others in the profession." Lesley Connell, Director of Membership Services, Association of MBAs

• "This has given me a structure to plan our membership research and initiatives.” Jenny Baldwin, Marketing Manager, Association of Suppliers to The Furniture Industry

• "I found the recruitment research and recruitment strategies sections most valuable." David Douglas, Customer Relationship Manager, Birmingham Chamber of Commerce & Industry

• "A very useful course. I will definitely be implementing idea of budding and nurturing new members." Celia Fleming, Manager, Membership Services, British Bankers Association

• "A very enjoyable and useful seminar that I am sure will contribute to my organisation's success in recruiting new members." Dave Smith, British Fire Protection Systems Association

• "This course exceeded my expectations. Every element of this course will help me in my new role of marketing membership. " Brigitte Rushmore, Senior Marketing Manager, British Institute of Innkeeping

• "Excellent handouts and support materials." Adrian Laws, Marketing Manager, British Institute of Radiology

• "I liked the tips on membership retention, positioning strategy and ideas on conference strategies for recruitment." Marsha Daniel, Admin Co-ordinator, British Institute of Radiology

• "I have lots of action points and suggestions of how to engage the help of existing members in recruitment." Maggie Smith, Marketing Executive, British Medical Association

• "I found the part on recruitment research very valuable. It was very well documented." Michael Murray, Chief Executive, British Osteopathic Association

• "A very professionally run course with very useful handouts." Natalie Loughran, Head of Membership Services, British Venture Capital Association

• "I liked the coverage of the recruitment research required and the review of recruitment collateral." Tess Joyce, Marketing Manager, Chartered Institute of Bankers in Scotland

• "A great and refreshing look at recruitment strategies." Malaz Idris, Chartered Institution of Building Services Engineers

• "I found the parts on recruitment research, strategies and making new members feel welcome most valuable." Sandeep Khaira, Marketing Manager, Chartered Institute of Personnel & Development

• "The review of segmentation strategies and the coverage of recruitment statistics was valuable. I have many action points." Sue Upton, Marketing Manager, Chartered Institute of Personnel & Development

• "A great course that has given me a lot to consider. I really liked the coverage of recruitment strategies and techniques. It has helped me to review what recruitment activity works and what does not." Sharleen McGrath, Membership Development Manager, Dublin Chamber of Commerce

• "A stimulating course that will help us to give a fresh look at what we are doing and how we are doing it. Thank you." Marion Heron, Association Secretary, EEF Sheffield Association

• "Very useful. Some knowledge surprises and organisational tips." Dean Henry, Electrical Distributors' Association

• "A well constructed and presented seminar." Nigel Ellis, Director, Electrical Distributors' Association

• "I have never seen a seminar like this before and it has introduced me to a variety of resources that I did not realise was available." Carole Haithwaite, Marketing Co-ordinator, Guild of Master Craftsmen

• "I found this seminar was really inspiring, especially the section on how to find new leads." James Buchanon, Director, Hospitality Action

• "The day has given me a solid plan of action on what we should be doing and when." Laura Clyne, Director, Hospitality Action

• "Very enjoyable. Excellent material. It was good to hear examples of what has worked for other organisations. I now have many ideas buzzing in my head to discuss with the group and am very excited about implementing them." Sasha Webster, Project Manager, Institution of Civil Engineers

• "Excellent course. Well done Sue!!" Paul Evans, Institute of Travel & Tourism

• "This was excellent and I thoroughly enjoyed the day. Despite having a marketing qualification, I found the course valuable because it looked specifically at recruitment marketing. " Jackie Warburton, Institution of Civil Engineering Surveyors

• "An excellent course that had delivered considerable benefit. There were lots of ideas and issues to take away and rethink." Trevor Eardley, Head of Education and Membership, Institute of Credit Management

• "The seminar has been really valuable of reminding me of the many things that I had forgotten and given me many useful sources of information." J. Malcolm Dean, Chief Executive, Institute of Financial Accountants

• "The whole seminar was very useful. Thanks Sue for a very useful and inspiring day." Margaret Waddy, Institute of Horticulture

• "I was really impressed. I found it extremely useful and it will be of significant value to our organisation because it will be a catalyst for change and a new focus. Thank you." Ambica Mehta, Marketing Manager, Institute of Quality Assurance

• "This has been a very thought provoking seminar - thank you!" Jo Griffiths, Institute for Manufacturing

• "I was interested in the seminar because of a new job role and I was looking for ideas. I now have many action points to list!" Tara Bullworthy, Membership Development Executive, Institute of the Motor Industry

• "A real treasure. Comprehensive material, very good practical examples and loads of tips to go back with. A job well done - thank you." Kat Mouchtaropoulou, Manager, Institute of Measurement & Control

• "This has been an opportunity to learn recruitment tactics for membership organisations." Caroline Kerr, Senior Marketing & PR Executive, International Bar Association

• "I have learnt so much from today's course. Everything on the course was relevant and extremely well covered, very helpful useful and informative. I will now to able to drive membership forward in a very focused way." Sonya Higgins, Membership Development Executive, Irish Business Employers Confederation

• "A good and solid overview of membership recruitment." Frank Cronin, CEO, Irish Computer Society

• "Very informative and useful. I now have a full action list and really enjoyed the day. " Heidi Cotsworth, Senior Marketing Assistant, Life Insurance Association

• "All of this course was completely relevant to my area of work and each section was rich with tips, tactics and information." Carolyn Houghton, Membership Manager, Mersey Partnership

• "A good seminar, well presented, well run and catered to our needs. I found the section on recruitment strategies most valuable and it was good to have the opportunity to talk to other people with similar needs." David Quinn, Marketing Support, NAFEMS

• "Excellent content and presentation. Sue was very easy to listen to and kept my attention all day. This is a well thought out course and the content was really useful. I left feeling very positive about membership retention. " Karen Dear, National Association of Master Bakers

• "This has brought my attention to many sources of information that I was unaware of and the handouts are excellent. Thank you." Siobhan Joyce, Membership Services, National Association of Toy & Leisure Libraries

• "It was very helpful to have so much detail in one day." Ruth Lawrence, Publications Manager, National Family & Parenting Institute

• "It was good to get ideas in a non trade union setting and I liked the idea of 'fail-to-join research'." Ruth Blunt, Principal Officer: Membership Recruitment Manager, National Union of Teachers

• "A very good foundation into membership recruitment." Kay Williams, Membership Sales Executive, Northamptonshire Chamber of Commerce & Business Link

• "The day has been me useful advise on how to make cost savings in our recruitment spend." Steve Williams, National Operations Director, Road Haulage Association

• I thoroughly enjoyed the day and picked up lots of useful tips and ideas to take back to digest." Gail Amey, Sales & Marketing Executive, Offshore Contractors Association,

• "It was useful to get an external perspective on recruitment techniques and I have several key action points." Collen Ward, Membership Co-ordinator, Sheffield Chamber of Commerce & Industry

• "The section on recruitment strategies was especially useful and I will now be redesigning all our recruitment literature." Seamas Sheils, Head of Publications Department, SIPTU

• "Thank you Sue. I will now definitely be conducting the 'fail-to-join' research that you suggested," Linda Phillips, Membership Co-ordinator, Society for All Artists

• "A very interesting course that I will definitely recommend to others." Ian Crump, Director of Development, Society of Licensed Victuallers

• "It was very useful to spend a day focusing on this issue and find out how other member associations function." Lisbeth Hughes, Chief Executive, Surrey Law Society

• "An excellent session and I have a lot of material to go through. Thanks Sue." David Hood, Co-ordinator, Worcestershire Business Partnership

• "The whole day was valuable and I will review my entire plan against the pointers given." Michael Booker, Recruitment Manager, Worldchoice

• "This course has re-affirmed my actions and give me ideas for new activities." Ranila Ravi, Head of Communications, ACEVO

• "Great seminar. Really useful and informative. " Aidan Duffy, Association Secretary, British Ports Association

• "This is an all round excellent course." Deborah Brown, Office Manager, British Sociological Association

• "I don't think that I have attended a course where I have received so much useful, appropriate and relevant information." Mary Tetley, Operations Manager, British Sub Aqua Club

• "Excellent day. I am leaving with plenty of ideas which will improve our membership numbers." Jane Kilburn, Business Development Manager, CCTA

• "The day was both stimulating and motivating. " Linda Knight, Chartergroup

• "This was all very useful" Graham Mitchell, Marketing & Membership, Co-operatives UK

• "Excellent course, good ideas - I can't wait to get started on my action plan. (Immediately after the course I was on the phone to the office to make some changes for an event taking place the next day!)" Janet Ferris, Marketing Manager, Coventry & Warwickshire Chambers of Commerce

• "Very good and interesting." Brian Ludford, Secretary, Federation of Engine Re-Manufacturers

• "An excellent seminar." Mary Frances O'Connell, Institute of Public Administration

• "The seminar was good and I found Sue engaging. I would recommend it to others." Heidi McDonald, Customer Services Manager, RICS

• "Well presented and the active participation of all the attendees was really useful." Linda Huntley, Database Administrator, Society of Licensed Victuallers

• "Thanks to Sue a very helpful and informative seminar. This is a big help." Kevin Shoemaker, Marketing Services Manager, The Chartered Institute of Logistics & Transport (UK)

• "A very interesting day. Sue ran the session with a good mix of involvement and talking. The seminar has really focused me on the value of strategic planning and research. I also found the ideas of segmenting members and treating them differently very valuable." Ann Brooks, Chairman, Membership Recruitment, The Ergonomics Society

• "An excellent course which has inspired and motivated me to implement new ways of recruiting members," Tricia Johnson, Manager Recruitment Strategy, The Institution of Electrical Engineers

• "Beneficial, informative, enlightening and worthwhile." Anne Chambers, Administrator, The International Bunker Industry Association

• "A solid day of information." Mervyn Pilley, CEO, The National Society of Allied & Independent Funeral Directors

• "A good course with plenty of food for thought." Denzil Sharp, Director, The Stationers & Newspaper Makers Company

• "A very useful seminar" Malcolm McVitie, The WS Society

• "A well thought out and presented course. Excellent support material." Mike Hill, MEMCOM

• "A very useful and interesting day. Thank you." Sara McCaffrey, Head of Corporate Services, ACM

• "Another excellent seminar, well worth the investment. I now have a list of 28 action points!" Anne Pollard, Marketing & Promotions Officer, British Psychological Society

• "Excellent course, very well presented and researched. Lots of new ideas to focus on." Tony Yeomans, Sales & Marketing Manager, Institute of Payroll & Pensions Management

• "Fantastic content and delivery - I am looking forward to attending the retention course." Peter Copus, Head of Membership Recruitment, Recruitment & Employment Confederation

• "Great resources - really useful to have the recruitment plan and reading list." Ermine Amies, Managing Director, International Council of Shopping Centres

• "It was all very informative. The recruitment tactics and section on handling objections was very useful." Joanna King, National Association of Estate Agents (N A E A)

• "Many thanks for an invaluable and most inspiring day." Gillian Whiffin, Regional Manager, Chartered Management Institute

• "The ideas and suggestions were excellent. Very helpful and interesting." Margaret Wimberley, Membership Administrator, Scottish Council for Voluntary Organisations

• "The session was very helpful and it would be useful for other colleagues to have this training." Terry Mellor, GMB Trade Union

• "This course has given me new ideas that I can't wait to try out." Kelly Alderman, Membership Administrator, Association of MBAs

• "This course is FAB!!!", Abid Shah, The Institution of Engineering & Technology (IET)

• "This course was very beneficial - I came away with 22 action points and each one could make a real difference for us." Tim Bowie, Head of Membership, The Game Conservatory Trust

• "This has given me a new insight into our membership problems." John Flanagan, Membership Manager, NFU Scotland

• "This seminar has made me realize the importance of analyzing our membership." Sharon Johnston , Office Manager, Call Centre Association (C C A)

• "This seminar is extremely useful. I feel I got an awful lot out of one day." Jill Goult, Head of Membership & Communications, Chartered Institute of Housing

• "This seminar was extremely valuable in that it re-enforced what I am currently trying to do." Tammy Simmons, Recruitment Manager, Institute of Healthcare Engineering & Estate Management

• "Very useful and plenty to take away." David Gasson, Secretary General, International Union of Aviation Insurers

• "A very good course. I was at the stage of needing a strategic membership recruitment plan so I now have some very useful pointers and key areas to consider." Clare Saunders, Operations Manager, British Academy of Management
• "A very good seminar. I will have to come along to the retention seminar next!" Dan Redfurn, Membership Manager, The Internet Advertising Bureau
• "A very stimulating & enjoyable day. Thank you." Suzy Fotheringham, Membership & Advertising Co-ordinator, ALPSP
• "All hugely valuable and totally well worth it. I will certainly pass on your name to others." Kath Tatlock, BSN (SW) 
• "All of this seminar was really valuable." Karen Morris, Membership Recruitment Officer, NAHT
• "All valuable and very thought provoking." Caroline Holland, Membership Development, Campaign for Science & Engineering
• "Glad to have attended." Jennifer Cotter, Grain & Feed Trade Association (G A F T A)
• "Great food for thought. It has really helped me to generate ideas for recruitment strategy and campaigns." Demelza Burn, Marketing Co-ordinator, Chartered Management Institute
• "I found the web information really useful." Maria Lockley, Marketing Co-ordinator, Chartered Management Institute
• "I have now gained information on so many different tactics that I want to test. I will now be able to review our current recruitment approach and improve it with the ideas I have gained from the seminar. The materials provided went well with the course." John Bloom, Public Affairs Co-ordinator, Hire Association (Europe)
• "I wanted to develop a membership recruitment strategy and now I know how to develop one that is not based solely on direct mail." Carol Mack, Deputy Chief Executive, Association of Charitable Foundations 
• "Really enjoyed the day. Many thanks." Jane Dawes, Marketing Manager, Goodform Limited
• "Thank you Sue. The part about prospecting, and how you broke that down,  was very helpful." Sabina Mohideen, Membership Executive, The Landscape Institute
• "This has given me lots of fresh ideas." Chris Seaton, Business Development, The Road Haulage Association
• "A very enjoyable day with lots of action points - nice fellow attendees too! Great handouts." Lorna Robertson-Reed, Direct Marketing Manager, The Parkinson Disease Society
• "An excellent day which I will recommend to all of my colleagues." Gary Watts, Senior Business Development Executive, EEF South
• "I found today really useful and will definitely attend another course in six months time." Simona Santojanni, Development Officer, Liberty
• "Lots of good and helpful ideas that I can apply to my work." Mandy Mclean, Membership Development Manager, The Chartered Institute of Logistics & Transport in the UK
• "One of the strengths of the seminar was the in-depth research combined with the experience and expertise of the presenter." Neil Cockbill, Network Golf
• "Thank you for a really good session." Kirsty Gordon, Membership Co-ordinator, British Insurance Brokers Association
• "The day was well planned and delivered." Tracey Twist, Assistant Secretary Recruitment, NASUWT
• "The recruitment research and prospecting were very valuable - especially supported by the additional notes in the information pack." Jag Jandu, Membership Co-ordinator, The Parkinson Disease Society
• "This seminar was really good value." Paul Garland, Membership Manager, British Insurance Brokers Association
• "Very helpful." Joanne Conway, Assistant Secretary Recruitment, NASUWT
• "Very valuable and I have made some useful contacts." Stella Elston, Membership Services & Stakeholder Manager, National Osteoporosis Society
• "Very well presented and some invaluable tools." Anna McDonnell, Membership Officer, Chief Fire Officers' Association (C F O A)
  

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