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Recruitment Strategies & Techniques

For Membership Organisations & Trade Bodies

On this seminar you will learn:

  • The essential elements of successful recruitment marketing

  • How to determine which prospective members are most likely to be interested in joining and how to find them

  • The main techniques used to attract new members

  • Which recruitment techniques are most cost effective

  • How to view the recruitment process from the prospective members viewpoint so you can better understand how to encourage them to join

  • The research needed for an effective recruitment campaign

  • The four membership growth strategies available to you

  • How to structure a recruitment marketing plan

  • How to develop eye catching recruitment literature

  • The functionality you need to build into your web site to attract and keep in touch with new members

  • Tips on how you can make new members feel welcome

  • How to handle objections

  • Note: CPD equivalent is  5.5 hours for the seminar.

 You will also receive a template of a recruitment marketing plan that you can use as a framework for developing or comparing your current plan.

Includes case studies.

Dates & Venue

  • London - Tuesday 17 March 2009
  • London - Wednesday 11 June 2009

NB: Start time is 9.30am end time is 4.30pm. Tea and coffee are served from 9.00am.

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Who is the course for?

  •  Trade & Professional Associations

  •  Chambers of Commerce & Business Links

  • User Groups

  • Institutes

  • Health & Fitness Centres

  • Charities

  • Other... Clubs, Committees, Confederations, Pressure Groups, Societies, etc

  • People new to marketing and also people already working in this area and looking for fresh ideas.

What is included

  • Course slides
  • Additional notes including:
  1. A template for a membership recruitment marketing plan
  2. The six key membership recruitment statistics you need to record
  3. A template for a 'fail-to-join' research questionnaire
  4. A list of possible contents of a membership recruitment kit
  5. A recruitment questioning technique approach
  6. A list of recruitment FAQ for your web site
  7. A list on contents of new member welcome pack
  8. A template for a new member satisfaction survey
  • A list of over 85 useful membership industry resources
  • Lunch and refreshments

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Membership organisations that have attended this course

  • ACEVO

  • ACM

  • ALPSP

  • Alternative Investment Management Association

  • Alzheimer's Disease International

  • Arab-British Chamber of Commerce

  • Army Cadet Force Association

  • Aslib - The Association for Information Management

  • Association for Project Management

  • Association of Accounting Technicians

  • Association of Art & Antique Dealers

  • Association of British Insurers

  • Association of British Travel Agents'

  • Association of Charitable Foundations

  • Association of Cycle Traders

  • Association of Golf Club Secretaries

  • Association of Graduate Recruiters

  • Association of Graphical Information 

  • Association of Interior Specialists

  • Association of Investment Companies

  • Association of MBAs

  • Association of Suppliers to The Furniture Industry

  • Association of Welding Distributors

  • Authors Licensing & Collecting Society

  • Automotive Manufacturer's Racing Association

  • BAFRA

  • BII

  • Bio Industry Association 

  • Biochemical Society

  • Birmingham Chamber of Commerce & Industry

  • BKSTS - The Moving Image Society

  • Booksellers Association

  • British & International Golf Greenkeepers Association

  • British Academy of Management

  • British Amusement Catering Trade Association

  • British Association for Counselling & Psychotherapy

  • British Association of Dental Nurses

  • British Association of Domiciliary Care

  • British Association of Sport & Exercise Sciences 

  • British Association of Urological Nurses

  • British Bankers Association

  • British Combustion Equipment Manufacturers Association

  • British Computer Society

  • British Equine Veterinary Association

  • British Fire Protection Systems Association

  • British Hardware Federation

  • British Healthcare Trades Association

  • British Holiday & Home Parks Association

  • British Hospitality Association

  • British Incoming Tour Operators Association

  • British Institute of Cleaning Science

  • British Institute of Facilities Management

  • British Institute of Innkeeping

  • British Institute of Learning Disabilities 

  • British Institute of Radiology

  • British Insurance Brokers Association

  • British Medical Acupuncture Society

  • British Medical Association

  • British Medical Ultrasound Society

  • British Osteopathic Association

  • British Parking Association

  • British Ports Association

  • British Property Federation

  • British Psychological Society

  • British Shops & Stores Association

  • British Sign & Graphics Association

  • British Sociological Association

  • British Stainless Steel Association

  • British Sub Aqua Club

  • British Venture Capital Association

  • British Veterinary Association

  • British Wind Energy Association

  • BSN (SW)

  • Business in the Community

  • Business Link Hereford & Worcester

  • Call Centre Association 

  • Campaign for Science & Engineering

  • Campden & Chorleywood Food Research Association

  • Canada-UK Chamber of Commerce

  • Caravan Club

  • CCTA

  • Central Council of Physical Recreation

  • Chamber Business Enterprises

  • Chamber of Commerce & Business Link Herefordshire & Worcestershire

  • Chartered Institute of Bankers in Scotland 

  • Chartered Institute of Housing

  • Chartered Institute of Library & Information Professionals 

  • Chartered Institute of Linguists

  • Chartered Institute of Logistics & Transport

  • Chartered Institute of Personnel & Development

  • Chartered Institute of Purchasing and Supply

  • Chartered Institution of Building Services Engineers

  • Chartered Management Institute

  • Chartergroup

  • Chester Chamber of Commerce

  • Chief Fire Officers' Association 

  • CIBSE

  • CIPD

  • Clear Communications

  • Commission for Patient & Public Involvment in Health

  • Community Development Exchange

  • Confederation of British Metalforming

  • Construction Industry Research & Information Association

  • Co-operatives UK

  • County Kildare Failte

  • Coventry & Warwickshire Chambers of Commerce

  • Credit Services Association

  • CTC - The UK's National Cyclist's Organisation

  • Cumbria Tourism

  • D&AD

  • DrugScope

  • Dublin Chamber of Commerce

  • Dublin Tourism Centre

  • E E F Sheffield Association

  • East of England Agricultural Society

  • Educational Institute of Scotland

  • EEF South

  • EEF West Midlands

  • Electrical Distributors' Association

  • Energy Institute

  • Engineers Ireland

  • English UK 

  • Epilepsy

  • Ergonomics Society

  • European American Taxation Institute

  • European Regions Airline Association

  • European Sales & Marketing Association

  • Federation Against Software Theft

  • Federation of Engine Re-Manufacturers

  • Federation of Holistic Therapists

  • Federation of Small Businesses

  • Fencing Contractors Association

  • Fine Art Trade Guild

  • Fitness Industry Association

  • Forensic Science Society

  • Freight Transport Association

  • Game Conservatory Trust

  • Garage Equipment Association

  • Geological Society

  • Glasgow City Marketing Bureau

  • Glass and Glazing Federation

  • GMB Trade Union

  • Goodform 

  • Grain & Feed Trade Association

  • Great Ormond Street Hospital Children's Charity

  • Guild of Master Craftsmen

  • Haemophilia Society

  • Hire Association (Europe)

  • Historic Scotland

  • Hospitality Action

  • HR Society 

  • ICME

  • Ideas (UK)

  • Incorporated Society of British Advertisers

  • Incorporated Society of Musicians

  • Industry Research and Development Group

  • Insol International

  • Institute for Manufacturing

  • Institute of Accounting Technicians

  • Institute of Biology

  • Institute of Business Advisers 

  • Institute of Career Guidance

  • Institute of Certified Public Accountants in Ireland

  • Institute of Clinical Research

  • Institute of Credit Management

  • Institute of Customer Service

  • Institute of Financial Accountants

  • Institute of Food Science & Technology

  • Institute of Fundraising

  • Institute of Healthcare Engineering & Estate Management

  • Institute of Horticulture 

  • Institute of Internal Auditors

  • Institute of Leadership & Management

  • Institute of Linguists

  • Institute of Logistics & Transport

  • Institute of Marine Engineering, Science & Technology

  • Institute of Measurement & Control

  • Institute of Motor Industry

  • Institute of Optimum Nutrition

  • Institute of Packaging 

  • Institute of Payroll & Pensions Management

  • Institute of Public Administration

  • Institute of Public Finance

  • Institute of Quality Assurance

  • Institute of Quarrying

  • Institute of Travel & Tourism 

  • Institution of Civil Engineering Surveyors

  • Institution of Civil Engineers

  • Institution of Electrical Engineers

  • Institution of Engineering & Technology (IET)

  • Institution of Gas Engineers & Managers

  • Institution of Highways & Transportation

  • Institution of Incorporated Engineers

  • Institution of Materials Minerals & Mining

  • Institution of Mechanical Engineers

  • Intellect

  • International Bar Association

  • International Bunker Industry Association

  • International Classification Media Association

  • International Council of Shopping Centres

  • International Fishmeal and Fish Oil Organisation

  • International Projects Finance Association

  • International Underwriting Association 

  • International Union of Aviation Insurers

  • Internet Advertising Bureau

  • Irish Business Employers Confederation

  • Irish Computer Society

  • Irish Hardware & Building Materials Association

  • Irish National Teachers' Organisation 

  • Irish Retail Newsagents Association

  • ISMM

  • Lancashire & Blackpool Tourist Board

  • Landscape Institute

  • Leatherhead Food International

  • Liberty

  • Life Insurance Association

  • Lodge Park Netball Club

  • London Chamber of Commerce

  • London Library

  • Lymphoma Association

  • Magistrates' Association

  • Management Consultancies Association

  • Manufacturers' Agents' Association

  • Market Research Society

  • Marketing Society

  • Marketing Manchester

  • Mensa

  • Mersey Partnership

  • Motorsports Industry Association

  • Music Industries Association

  • NAFEMS

  • NAFEMS Limited

  • NASUWT

  • National Association of Co-operative Officials

  • National Association of Estate Agents

  • National Association of Head Teachers

  • National Association of Master Bakers

  • National Association of Primary Care (NAPC)

  • National Association of Toy & Leisure Libraries

  • National Association for Special Educational Needs (NASEN)

  • National Business Travel Network

  • National Day Nursery Association

  • National Family & Parenting Institute

  • National Farmers Union of Scotland

  • National Federation of Retail Newsagents

  • National Osteoporosis Society

  • National Rifle Association

  • National Society of Allied & Independent Funeral Directors

  • National Union of Teachers

  • Network Golf

  • NFU Scotland

  • NFU West Midlands Region

  • North Derbyshire Chamber of Commerce & Industry

  • Northamptonshire Chamber of Commerce & Business Link

  • NUMAST

  • Offshore Contractors Association

  • Parkinson Disease Society

  • Periodical Publishers Association

  • Physical Education Association of the United Kingdom

  • Physiological Society

  • Polymer Machinery Manufacturers & Distributors Association

  • Professional Speakers Association

  • Radio Society of Great Britain

  • Recruitment & Employment Confederation 

  • Resolution

  • Results UK

  • RICS

  • Road Haulage Association

  • Royal Aeronautical Society

  • Royal Agricultural Society of England

  • Royal Bath & West of England Society

  • Royal College of General Practioners

  • Royal College of Midwives

  • Royal College of Nursing

  • Royal Institute of British Architects

  • Royal Institute of International Affairs 

  • Royal Microscopical Society

  • Royal National Institute of the Blind

  • SATRA Technology Centre

  • Save British Science Society

  • SBGI

  • Scottish Council for Development and Industry

  • Scottish Council for Voluntary Organisations

  • Security Institute of Ireland

  • SELECT

  • Services Network (N.E.) Limited

  • Sheffield Chamber of Commerce & Industry

  • SIPTU

  • SLC Lawyers' Services

  • Social Enterprise Coalition 

  • Society for All Artists

  • Society for Applied Microbiology

  • Society for Endocrinology

  • Society of Homeopaths

  • Society of Industrial Emergency Safety Officers

  • Society of Licensed Victuallers

  • Society of Local Authority Chief Executives & Senior Managers

  • Society of Local Council Clerks

  • Society of Operations Engineers

  • Society of Trust & Estate Practitioners

  • Solihull Chamber of Commerce

  • Sports Industries Federation

  • Stationers & Newspaper Makers Company

  • Suffolk GP Services

  • Surface Engineering Association

  • Surrey Law Society

  • Tennis England

  • TRADA

  • UK Home Care Association

  • UK Post & Services

  • UK Quality Ash Association

  • UKINBOUND.ORG

  • Union of Finance Staff

  • Visit Chester & Cheshire

  • Wine & Spirit Association

  • Wood for Good

  • Worcestershire Business Partnership

  • Worldchoice UK

  • WS Society

  • York Tourism Board

Cost & Terms

  • Cost: £349 plus VAT per delegate (Î510)
  • On receipt of your booking an invoice with confirmation of your booking, course joining instructions and a map are sent to you by post
  • All fees must be paid for in advance
  • Credit cards are accepted over the telephone
  • Cancellations must be received 30 days in advance of the seminar date. All fees forfeited thereafter, however substitutions can be made
  • It is possible to change date or venue after you have booked, but there is £25 (Î40) administration fee if the change is made more than 2 weeks before the event and £70 (Î100) administration fee if made less than two weeks before the event.
  • Each seminar is limited to 20 places to give delegates the opportunity to explore individual issues.
  • Dress is smart casual.

Comments from past delegates

  • "Fabulous! Full of helpful hints and tips to improve our approach to membership. Thank you.", Rachael Kington, Secretariats Assistant, Society for Endocrinology

  • "I found everything valuable and relevant", John McKelvie, Membership Team Manager, Institute of Leadership & Management

  • "It was useful to understand the importance of word of mouth and harnessing the power of existing members as recruiters!", Sarah Belcher, Marketing Campaign Manager, The British Computer Society

  • "Thanks - the discussion and overall strategic approach to recruitment and ideas on how to get members involved was really useful.", Simeon Mitchell, Deputy Director, Results UK

  • "The concept of moving away from providing a list of benefits was really valuable.", Julie Cragg, Society Services Support Officer, Society for Endocrinology

  • "The seminar has given me some new ideas on the use of the web for member profiles and knowledge sharing.", Paul Brown, Education & Membership Officer, Institution of Civil Engineering Surveyors

  • "The seminar was very thought provoking and valuable. I was particularly interested in the concept that 'questions are the answers'.", Clare Brett, Membership Development Officer, Campden & Chorleywood Food Research Association

  • "This seminar will help me be more effective in my current role.", Emily McCunn, Communications Manager, British Parking Association

  • "This was totally relevant to my job. I will now be stepping back at looking at what we do and changing how we qualify leads.", Suky Kaur Sunner, Marketing Campagin Manager, The British Computer Society

  • "I have taken away lots of tips and action points.", Nadine Watts, Co-ordinator, National Business Travel Network

  • "This has generated many action points and exceeded my expectations!", Alison Douglas, Fellowship Services Manager, Geological Society

  • "Excellent course which was excellently delivered.", Allan Thomson, Head of Membership Development, British Innkeeping Institute

  • "The additional information pack was really useful.", Zoe Vanner, Membership & Marketing Executive, ACEVO

  • "Excellent course - it helped me generate lots of ideas which will be simple and practical to implement.", Sarah Mann, Services Development Manager, National Farmers Union

  • "The session on members orientation and prospecting gave me some very useful ideas.", Zoe Viney, Membership Executive, Lancashire & Blackpool Tourist Board

  • "The examples of best practice, the reference material and the interaction between delegates was really useful.", Ann Flintham, Communications Manager, Magistrates' Association

  • "I now have useful ideas on possible new members and how to identify potential recruitment areas.", James Hickman, Fundraising Officer, The Haemophilia Society

  • "I got many useful ideas from this seminar and it gave me lots of food for thought.", Sarah Ajder, Friends Membership Executive, Great Ormond Street Hospital Children's Charity

  • "This has resulted in many action points for me.", Tim Sainty, Marketing Manager, British Veterinary Association

  • "Very informative and interesting. Excellent facilitator.", Debbie O'Sullivan, Engineers Ireland

  •  "Great course - really useful and has given me loads of new ideas", Jane Salliss, Director of Membership Services, Periodical Publishers Association

  • "The tips on how to deal with people who say "no" during the recruitment process were great!", Rachel Heaton, Sales & Membership Executive, Marketing Manchester

  • "I now have useful information that I can include in my recruitment planning", Sallie Barker, Head of Services, Central Council of Physical Recreation (CCPR)

  • "I found the information on research and orientation very interesting - but all sections were very relevant. Also the resource pack its great - I will definitely use it!", Sarah Connolly, Membership Marketing Manager, Institute of Marine Engineering, Science & Technology

  • "The course introduced me to things that I had not really considered before and it was a very interesting group of people.", Trish Carter, Office Manager, Lymphoma Association

  • "The course made me examine our overall membership and realise that by implementing a few small changes we could improve our benefits for members and our recruitment and retention rates. I will be much more proactive and doing everything differently and be", Anne-Marie Daley, Membership Manager, Glasgow City Marketing Bureau

  • "I will now give more thought to members reasons for joining and look at our positioning in the sector.", Caroline Haine, Marketing Manager, SBGI

  • "It was all interesting, but knowing the five stages of the membership development process was very valuable and relevant. I will now focus more on individual sector specific needs.", Liz Parkes, Membership Services Manager, Cumbria Tourism

  • "This course has given me more confidence in selling membership. It is also useful to find out that other delegates have the same questions and problems.", Russell Douglas, Membership, The Motorsports Industry Association

  • "I will spend more time researching, planning and having time to think. Excellent trainer. ", Tan Rauf, Outreach & Support Officer, Community Development Exchange (CDX)

  • "Lots of food for thought as always - thoroughly enjoyed the day.", Yvonne Cotterill, Administration & Marketing Officer, UK Quality Ash Association

  • "It was very useful and relevant. I now have some new ideas. Thank you Sue.", Amanda Farmer, Business Director, Management Consultancies Association (MCA)

  • "This was all valuable.", Elaine Crehan, Director of Membership & Marketing, Society of Trust and Estate Practitioners (STEP) Worldwide

  • "I will now revisit every aspect of our membership recruitment operation.", Harry Shapiro, Drugscope

  • "Very useful. I can't wait to implement some of the ideas I have picked up from the seminar.", Jennifer Boyle, Membership Co-ordinator, Society of Operations Engineers

  • "Being new to this position, I found this course very beneficial and hope to attend further courses in the near future to widen my knowledge.", Sarah Ramiah, Head of Marketing, British Amusement Catering Trade Association (BACTA)

  • "I now have some useful ideas about how to plan a recruitment campaign", Steve Othen, Membership, Recruitment & Employment Confederation (REC)

  • "It was great to take a step back and hear that we were doing some things right and clearly missing a few tricks.", Stuart Webester, Marketing Manager, London Chamber of Commerce & Industry

  • "A great day." Tony Pearson, Director - Business Development, ISMM
  • "A really good event." Richard Campbell, Head of Marketing, Institution of Mechanical Engineers
  • "A very thought provoking day. I am really looking forward to implementing some of the tips I have picked up. " Sue Beard, Director of Education and Membership, The Landscape Institute
  • "A very useful and enjoyable course. Thank you." Louisa Myatt, Marketing Manager, The Chartered Institute of Library & Information Professionals (CILIP)
  • "Excellent day - I am looking forward to the retention seminar." Sandra Beighton, Forum Member Recruitment Project Manager, Commission for Patient & Public Involvement in Health
  • "Excellent seminar. Very informative." Andrea Sinclair, Operations Manager, British Property Federation
  • "Great course Sue. Thank you." Sherine Morgan, Head of Training & Development, Resolution
  • "This was a valuable opportunity to meet others who share the same issues and problems." Wendy Wilson, Marketing Manager, Services Network (N.E.) Limited
  • "Very thoughtful seminar which has certainly got me thinking with regard to the process involved in recruiting." Barry Edge, Membership Development Manager, Institution of Incorporated Engineers

  • "A really good day, with a wealth of practical examples, suggestions, tips and research."  Hilary Bayliss, Director of Membership, Institute of Leadership & Management

  • "Excellent seminar. Plenty to set me thinking about and to take back to my colleagues at AIS. "  Jane Cook, Office Manager, Association of Interior Specialists

  • "I have done a lot of courses over the years - this one ranks in the top 5! Excellent training course."  Zainul Leitch, Business Manager - Membership, Leatherhead Food International

  • "I have lots of action points from this seminar."  Lucy Haworth, Conference Organisor, Royal Microscopical Society

  • "I now understand what our members want and how to help them achieve it. I am encouraged that we already do quite a number of innovative things already."  Arabella Michell, Executive Secretary, British Equine Veterinary Association

  • "It was useful to hear about what other associations are doing."  Paula Bangle, Business Development Manager, European Regions Airline Association

  • "Lots of useful information and tips that would otherwise of taken me a lot of time to find."  Julian Price, Chief Executive, British Medical Acupuncture Society

  • "Some very useful sessions. I will definitely implement some of the ideas and strategies discussed."  Lesley Lipscombe, Membership Secretary & Sales Manager, BKSTS - The Moving Image Society

  • "Thanks - all very useful!"  Louise Scofield, Membership and Information Manager, Association of Graphical Information (AGI)

  • "The structured approach to recruitment that was presented was very valuable."  Sarah Percy-Davis, Chief Executive Officer., The Association of Art & Antique Dealers

  • "There were little nuggets throughout the day. Well organized and timed."  Bella Katz, Marketing & Development Manager, Society of Trust & Estate Practitioners (STEP)

  • "This seminar was even better than I had expected."  Julie Gosling, Membership Secretary, Association of Golf Club Secretaries

  • "This was all very useful."  Tracy Allison, Members' Services, Association of Accounting Technicians (AAT)

  • "Very worthwhile, with lots of useful solid information and very good handouts."  Alison Murphy, Association Administrator, British Stainless Steel Association

  • "The seminar generated lots of ideas for me and I now have a full list of useful suggestions." Layla Derraz, Head of Section, Arab-British Chamber of Commerce

  • "This seminar provided me with a framework for a number of recruitment initiatives and ideas that I have had. It was the only course I have ever seen available on this issue." Scott Walkinshaw, Association for Project Management

  • "Great training Sue - vital for any organisation starting to look seriously at recruiting members. I have taken away lots of new ideas!" Mark Davies, Membership Co-ordinator, Association of Graduate Recruiters

  • "Excellent day, very interesting and extremely valuable. I have more than two pages of action point. Your tips were very practical and I enjoyed the opportunity to share knowledge with others in the profession." Lesley Connell, Director of Membership Services, Association of MBAs

  • "This has given me a structure to plan our membership research and initiatives.” Jenny Baldwin, Marketing Manager, Association of Suppliers to The Furniture Industry

  • "I found the recruitment research and recruitment strategies sections most valuable." David Douglas, Customer Relationship Manager, Birmingham Chamber of Commerce & Industry

  • "A very useful course. I will definitely be implementing idea of budding and nurturing new members." Celia Fleming, Manager, Membership Services, British Bankers Association

  • "A very enjoyable and useful seminar that I am sure will contribute to my organisation's success in recruiting new members." Dave Smith, British Fire Protection Systems Association

  • "This course exceeded my expectations. Every element of this course will help me in my new role of marketing membership. " Brigitte Rushmore, Senior Marketing Manager, British Institute of Innkeeping

  • "Excellent handouts and support materials." Adrian Laws, Marketing Manager, British Institute of Radiology

  • "I liked the tips on membership retention, positioning strategy and ideas on conference strategies for recruitment." Marsha Daniel, Admin Co-ordinator, British Institute of Radiology

  • "I have lots of action points and suggestions of how to engage the help of existing members in recruitment." Maggie Smith, Marketing Executive, British Medical Association

  • "I found the part on recruitment research very valuable. It was very well documented." Michael Murray, Chief Executive, British Osteopathic Association

  • "A very professionally run course with very useful handouts." Natalie Loughran, Head of Membership Services, British Venture Capital Association

  • "I liked the coverage of the recruitment research required and the review of recruitment collateral." Tess Joyce, Marketing Manager, Chartered Institute of Bankers in Scotland

  • "A great and refreshing look at recruitment strategies." Malaz Idris, Chartered Institution of Building Services Engineers

  • "I found the parts on recruitment research, strategies and making new members feel welcome most valuable." Sandeep Khaira, Marketing Manager, Chartered Institute of Personnel & Development

  • "The review of segmentation strategies and the coverage of recruitment statistics was valuable. I have many action points." Sue Upton, Marketing Manager, Chartered Institute of Personnel & Development

  • "A great course that has given me a lot to consider. I really liked the coverage of recruitment strategies and techniques. It has helped me to review what recruitment activity works and what does not." Sharleen McGrath, Membership Development Manager, Dublin Chamber of Commerce

  • "A stimulating course that will help us to give a fresh look at what we are doing and how we are doing it. Thank you." Marion Heron, Association Secretary, EEF Sheffield Association

  • "Very useful. Some knowledge surprises and organisational tips." Dean Henry, Electrical Distributors' Association

  • "A well constructed and presented seminar." Nigel Ellis, Director, Electrical Distributors' Association

  • "I have never seen a seminar like this before and it has introduced me to a variety of resources that I did not realise was available." Carole Haithwaite, Marketing Co-ordinator, Guild of Master Craftsmen

  • "I found this seminar was really inspiring, especially the section on how to find new leads." James Buchanon, Director, Hospitality Action

  • "The day has given me a solid plan of action on what we should be doing and when." Laura Clyne, Director, Hospitality Action

  • "Very enjoyable. Excellent material. It was good to hear examples of what has worked for other organisations. I now have many ideas buzzing in my head to discuss with the group and am very excited about implementing them." Sasha Webster, Project Manager, Institution of Civil Engineers

  • "Excellent course. Well done Sue!!" Paul Evans, Institute of Travel & Tourism

  • "This was excellent and I thoroughly enjoyed the day. Despite having a marketing qualification, I found the course valuable because it looked specifically at recruitment marketing. " Jackie Warburton, Institution of Civil Engineering Surveyors

  • "An excellent course that had delivered considerable benefit. There were lots of ideas and issues to take away and rethink." Trevor Eardley, Head of Education and Membership, Institute of Credit Management

  • "The seminar has been really valuable of reminding me of the many things that I had forgotten and given me many useful sources of information." J. Malcolm Dean, Chief Executive, Institute of Financial Accountants

  • "The whole seminar was very useful. Thanks Sue for a very useful and inspiring day." Margaret Waddy, Institute of Horticulture

  • "I was really impressed. I found it extremely useful and it will be of significant value to our organisation because it will be a catalyst for change and a new focus. Thank you." Ambica Mehta, Marketing Manager, Institute of Quality Assurance

  • "This has been a very thought provoking seminar - thank you!" Jo Griffiths, Institute for Manufacturing

  • "I was interested in the seminar because of a new job role and I was looking for ideas. I now have many action points to list!" Tara Bullworthy, Membership Development Executive, Institute of the Motor Industry

  • "A real treasure. Comprehensive material, very good practical examples and loads of tips to go back with. A job well done - thank you." Kat Mouchtaropoulou, Manager, Institute of Measurement & Control

  • "This has been an opportunity to learn recruitment tactics for membership organisations." Caroline Kerr, Senior Marketing & PR Executive, International Bar Association

  • "I have learnt so much from today's course. Everything on the course was relevant and extremely well covered, very helpful useful and informative. I will now to able to drive membership forward in a very focused way." Sonya Higgins, Membership Development Executive, Irish Business Employers Confederation

  • "A good and solid overview of membership recruitment." Frank Cronin, CEO, Irish Computer Society

  • "Very informative and useful. I now have a full action list and really enjoyed the day. " Heidi Cotsworth, Senior Marketing Assistant, Life Insurance Association

  • "All of this course was completely relevant to my area of work and each section was rich with tips, tactics and information." Carolyn Houghton, Membership Manager, Mersey Partner