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Reader Comments

“Once again Sue has used her unrivalled knowledge and contacts with the membership sector to produce usable research which will help focus the management teams of many organisations who are currently struggling with ambitious targets versus recession. I will certainly be using the report to establish how well we are performing against the sector overall and I am sure many others will be doing the same.” James Jeynes, Head of Membership Services, SOLACE & Chair of the Membership & Association Managers Network (MemNet)

“Congratulations on a very effective survey. I particularly like the detailed feedback sections. Full of very useful information.” Mervyn Pilley, Secretary General, Business Management Association

"I really liked this report. It embraced the essence of membership and I found it most interesting that many of the things that we as an organization were looking at were similar or the same as other organizations – even though we are not engaging with the same sort of people in most instances. It is easy to read, gets the point across very well and makes it easy to start thinking about many issues that organizations need to think about when recruiting and retaining members. Much food for thought.” Karen Morris, Membership Recruitment Officer, The National Association of Headteachers

“Well done – a very interesting report, especially with retention rates and life of a member.” Will Reeves, Business Development Manager, SOE

"I found the report very interesting and informative. It’s a great source of information for benchmarking purposes." Maciej Zwierzanski, Marketing Manager, Institution of Civil Engineers

“This is an interesting piece of work especially the member research section. There are some useful benchmarks, for example the retention rates. It is also encouraging that most of those who responded expect their associations to grow in the future. I am sure these findings will be read with interest by other Associations.” Jeremy Vibert, Head of Marketing & Information, TRADA

“We have long passed the time when effective management of an organisation's membership function can be done by looking at internal data and using our intuition. We need to be able benchmark our efforts against those organisations who have been successful. This survey gives us current information we can use to help move our efforts to the next level." Mark Levin, CAE, CSP