Insights into what is happening in the membership sector
The report includes many comments from many respondents to help illuminate the findings, promote discussion and help generate fresh ideas.
There is also a summary of findings section and a handy recommended agenda for possible action areas, with useful questions to help start the conversation.
NB: It is an update on the 2011-12 and 2008-09 studies, so in this study, in certain sections it has been possible to include a review of what has changed in the last three years.
Survey sponsor: Silverbear who provide membership software solutions.
The average retention rate by type of association (overall and also broken down by associations who only have individual members v. only organizational members vs. both types of members)
The average number of years in membership (overall and also broken down by associations who only have individual members vs. only organizational members vs. both types of members)
The percentage of associations predicting membership will rise or fall, and the reasons they gave for that prediction
Which recruitment approaches they feel are most and least effective
The main reasons why people join
Approximately how much is spent on recruiting a new member (by subscription fee paid)
The reasons why members renew and the key differences between individual only vs. organisation only associations
Activity undertaken to improve retention
The main reasons why members leave
The metrics that people are using to measure the success of recruitment and retention – and which are the most effective
What types of research associations have underway or plan to do in the future
The uptake of social media by associations for membership development and how they feel about social media
The current key challenges faced by membership teams
The percentage of associations who have written plans for recruitment and retention
How associations rate their abilities at a variety of tasks
How strong associations are in terms of building community
The percentage of associations who have regional or local groups and their impact on retention
The percentage of associations with different fee structures
The number of categories of membership associations have and a list of the most popular categories
NEW: The key changes that people would like to see happen
NEW: The key advice that respondents to pass on to others