How To Develop, Demonstrate & Deliver
A Compelling Membership Value Proposition
Price per delegate:
The latest 2011-12 Membership Benchmarking Report revealed that a key current challenge for associations is to demonstrate value for money to members. A key question is how do you achieve this?
To help support associations with this extremely important task, this event will show you how to do this effectively.
For example, the day will help you develop a clear ‘value statement’. Your value statement expresses the prime reason why they should be a member. It clearly and concisely answers the questions why a prospective member should join and an existing member should renew. It helps you become the natural choice, helps you win over prospective members earlier in the recruitment process, helps you focus and stand out from the competition.
It will also cover:
- Where is the real value of membership? (NB: Many of these are currently there, but not yet being promoted by associations – so offer great opportunities!!)
- The nine step process for creating and delivering a compelling and attractive value proposition for prospective and existing members, including how to evaluate different value statement options
- The key dimensions of a strong membership value proposition
- The research that will lead you to understanding the key value you offer for members and uncover hidden value
- How to demonstrate your value proposition
- How to highlight and communicate value
- How to align everyone in the organisation behind delivering this value.
Why attend?
- Understand best practice and the latest get practical tools to help you show value to members
- Every delegate will have the opportunity in the workshop sessions to build (or defend) value statements for their own association
- Stimulate and focus your association on what is important
- Network with other membership professionals and share issues, insights and knowledge
- Discuss value issues, share and exchange ideas at the workshop roundtable sessions – a great opportunity to build your network of contacts with others working in similar roles
Who should attend?
Anyone who is tasked with developing, explaining or demonstrating the value of membership to the community or sector, including senior executives and anyone working in membership, marketing, communications/PR, customer service and all other member facing roles.
Dates & Venue
The UK
Bloomsbury Hotel (4 stars)
- London – Thursday 17th October 2013
- London – Thursday 20th March 2014
- London – Thursday 16th October 2014
- Price includes refreshments and lunch in the restaurant
The start time is 9.30am with coffee served for 9.00am. Finish time 4.30pm
NB: There is currently a 3 for 2 offer across all seminars – so book 2 places and get a third place free!
Dates for Australia – NB: Please email me for more information of these seminars:
- Melbourne – Tuesday 12th November 2013
- Sydney – Tuesday 19th November 2013
- Brisbane – Thursday 21st November 2013
Memberships Organisations that have attended this event
See the Full List
Comments from Delegates
Latest Comments
- “I really enjoyed the day.”, Zoe Winterton, Marketing Officer, British Veterinary Association
- “I will recommend your other seminars to my colleagues.”, Jessica Tange, Members’ Services Officer, British Veterinary Association
- “I am returning to work inspired! Very comprehensive and good use of examples. Very pleased I attended. “, Lisa Walkley, Member Services Manager, EAUC
- “This was a great place to start a new way of thinking. I will completely be rethinking how we communicate the value of membership. I will also suggest my colleagues attend your other seminars.”, Elizabeth Hood, Senior Membership Officer, Hampshire & Isle of Wight Wildlife Trust
- “I will now be altering the presentation and language of what we offer to members.”, David Bishop, Membership Services Manager, Institute of Administrative Management
- “We have started the process of understanding the member value proposition, but this has really help me focus the mind.”, Nicole Mason, RCI Europe
- “An excellent day.”, Nicola Emmerson, Director of Operations, Royal Statistical Society
- “This is the best training seminar that I have been on in a long time. Thank you for a very interesting day.”, Sarah Barker, Professional Affairs & Examinations Manager, Royal Statistical Society
- “I am looking forward to sharing this with my colleagues and making those changes.”, Tom Bannister, The British Franchise Association
- “An excellent day. Many thanks Sue.”, Gill Cronin, Head of Marketing & Membership, The Fostering Network
- “The seminar helped me think out of the box. I was expected a review of all the aspects of value and I got it!”, Henry-Jacques Neau, Secretary General, World Nuclear Transport Institute
- “A brilliant day. Without a doubt the best and most useful course I have been on. So many good ideas, excellent networking opportunities and lots to take back to the office. Thank you. I wish all BVA staff could attend this.”, Vicky Vine, Head of Marketing, British Veterinary Association
- “A very useful day with lots of ideas to take back. Thank you.”, Chris Brace, Chief Executive, Magistrates’ Association
- “An enjoyable and tangibly valuable day.”, Greg Brown, Head of Membership Practice, Association for Project Safety
- “Another quality Sue Froggatt event – thank you.”, Sue Kettle, Director of Membership & Support Services, Institute of Credit Management
- “Brilliant seminar. Learned lots. Of great value!”, Clare Moore, Membership Manager, Society of Dyers & Colourists
- “Excellent day. Will defiantly look into attending more.”, Nicole Baines, Membership Services Specialist, Society of Petroleum Engineers
- “Fantastic day with multitude of action points – really brilliant!”, Zoe Mitchell, New Business Manager, Institute of Practioners In Advertising (IPA)
- “First two sessions were particularly thought provoking and useful reminders of actionable take outs.”, Julia Mckechnie-Burke, Head of Supporter Development, Motor Neurone Disease Association
- “I have a long list of action points. Thanks – very helpful.”, Joanne Cox, Research Officer, The Law Society
- “I will now completely rethink what benefits members value.”, Karen McGregor, Membership Services & Grants Officer, Society for General Microbiology
- “I will now re-think benefits from the members point of view.”, Jane Westwell, Head of Membership Activities, Society for General Microbiology
- “I will now review how we present the benefits and value of membership.”, Jackie Marlow, Director of Membership & Marketing, ISBA
- “I will now re-work the value statement and simplify all communications.”, Rob Finch, CEO, The College of Chiropractors
- “It was useful to talk to other delegates and the presentations were stimulating.”, Mary Power, Development Officer, Irish Nurses & Midwives Organisation
- “Lots to think about. Very interesting and great top tips.”, Garth Halliday, Director of Events, Marketing & Membership, RenewableUK
- “Thank you for a well researched presentation.”, Katerina Elias-Trostmann, Business Development Officer, UK Green Building Council
- “Thank you. Great ideas that we can use across the organisation, not just within the membership team.”, Annette Woolman, Membership Services Manager, Coeliac UK
- “Thanks – very welcoming and good to listen to. The session on how to communicate the value of the intangibles, and how to turn them into tangible benefits, was really useful.”, Jerome Morrow, Membership Supervisor, The Association for Perioperative Practice
- “Thanks – very high quality as usual. “, Meryl Halls, Head of Membership Services, Booksellers Association
- “The day has helped me focus on member perspectives – their needs and case studies and experiences.”, Martin Fishman, Head of Marketing, Chartered Banker Institute
- “The day was all valuable – each part complimented each other.”, Brian Law, Chief Executive, Association for Project Safety
- “Think bringing this workshop to Dublin would be very beneficial.”, Gill Brennan, Marketing & Comms, Irish Association of Pension Funds
- “This seminar was very relevant to my role and provided practical examples and I can use in the office. The resource list was really useful as it will save me the time of doing the research.”, John Burns, Head of Membership, Chartered Institute of Legal Executives
- “This seminar was very stimulating and worthwhile.”, Peter Connolly, CIPFA
- “Very interesting day with lots of practical advice and food for thought. Thank you.”, Tracey Smith, Director, Marketing & Membership, British Expertise
- “Very valuable and worthwhile.”, David Gasson, Secretary General, International Union of Aerospace Insurers
- “I will now make sure our tangible benefits are better communicated.”, David Coulson, Membership Services Manager, The Association of Corporate Treasurers
