I  Seminars & Other Services  I  Delegate Comments  I  To Book  I  Hints & Tips  I  Venues  I  About Sue  I  Contact  I  Home  I 

 

Sponsorship Fundamentals Seminar

 

Presented by: Catherine Hawkins

Learn the fundamental concepts, skills and tools necessary to massively increase your sponsorship income and generate strong new income streams for your organisation.

This course will provide you with practical tips, information and advice you can implement immediately to increase your income and decrease your costs. You will be getting advice from a proven practitioner who knows what it takes to get results. Learn the secrets that will make you successful including how to:

  • Develop a low-cost sponsorship offer that will have high value for your sponsors 
  • Determine the cost of servicing sponsors
  • Create a compelling sponsorship proposal, with the look, content and pricing structure that will get you results
  • Identify appropriate new sponsorship targets
  • Understand what corporates really want
  • Access the sponsorship decision-maker
  • Answer the question “Why should they sponsor you?” 
  • Close the deal (including timeframes)
  • Develop a long term business relationship and retain a rapport with corporate supporters
  • Leverage membership through your corporate partnerships.

Price: £295 + VAT per delegate

Dates & Venue

  • London - Wednesday 20th October. Venue is the Bloomsbury Hotel, 16-22 Great Russell Street, WC1B 3NN)

NB: Start time is 9.30am end time is 4.30pm. Tea and coffee are served from 9.00am.

button.gif (185 bytes)  To book on-line    button.gif (185 bytes) More information on venues   

Who is the course for?

  •  Trade & Professional Associations

  •  Chambers of Commerce & Business Links

  • User Groups

  • Institutes

  • Health & Fitness Centres

  • Charities

  • NHS Foundation Trusts

  • Other... Clubs, Committees, Confederations, Pressure Groups, Societies, etc

  • People new to marketing and also people already working in this area and looking for fresh ideas.

What is included

  • Course slides
  • Lunch and refreshments

button.gif (185 bytes)  To book on-line    button.gif (185 bytes) More information on venues   

About the Presenter

This seminar is being lead by Catherine Hawkins. Catherine specialises in working with sponsorship-seekers to identify assets and opportunities within organisations with the goal of converting these into revenue-generating and sustainable commercial programmes. She has over 10 years experience in sponsorship and sales.

Organisations That Have Attended This Seminar

  • ALMR
  • Association of Professional Staffing Companies
  • British Hospitality Association
  • British Parking Association
  • British Toilet Association
  • Business Continuity Institute
  • Capel Manor College
  • Caravan Club
  • Cinema and Television Benevolent Fund
  • CIRIA
  • Daycare Trust
  • EATI (European American Taxation Institute)
  • FAST Limited
  • Giftware Association
  • Hailsham Chambers
  • IFFO
  • Institute of Customer Service
  • Institute of Mathematics and its Applications
  • Institute for Archaeologists
  • ISSI Fellowship in the UK
  • Marie Curie Cancer Care
  • National Association of Round Tables of GB & Ireland
  • Royal College of Nursing
  • Royal Statistical Society
  • Security Institute
  • Society For Local Council Clerks
  • Society of Operational Engineers
  • SOLACE
  • SPICE
  • Swedish Chamber of Commerce
  • Women's Business Clubs

Cost & Terms

  • Cost: £295 plus VAT per delegate
  • On receipt of your booking an invoice with confirmation of your booking, course joining instructions and a map are sent to you by post
  • All fees must be paid for in advance
  • Credit cards are accepted over the telephone
  • Cancellations must be received 30 days in advance of the seminar date. All fees forfeited thereafter, however substitutions can be made
  • It is possible to change date or venue after you have booked, but there is £25 administration fee if the change is made more than 2 weeks before the event and £70 administration fee if made less than two weeks before the event.
  • Dress is smart casual.

Comments from delegates

  • "A very good session - thought provoking and challenging", Lee Glendon, Head of Campaigns, The Business Continuity Institute
  • "All the seminar was good and the exercises were really practical", Rajnika Patel, Project Manager, CIRIA
  • "Doing a live pitch and getting feedback from the panel was really valuable and identifying the assets we have was a really useful process to go through.", Amanda Johnson, Corporate Development Manager, Marie Curie Cancer Care
  • "Highly beneficial, well organised day with good, well planned content. I would definitely recommend this to anyone relatively new to the subject.", Chris Morley, Events & Exhibitions Manager, Institute of Customer Service
  • "It was a great day and an excellent foundation course. I have lots of action points.", Paul Clements, Head of Customer Services, FAST Limited
  • "It was great to get help creating the value proposition. I also enjoyed the interactions and group activity.", James Duke-Smith, Partnership Manager, British Hospitality Association
  • "It was great to practice presenting the opportunity to potential sponsors and thinking about the longer term rather than one-off arrangements.", Tracey Bell, Membership Marketing Executive, The Caravan Club
  • "Thanks - a very helpful day.", Sarah Simpson, Royal Statistical Society
  • "The course offered some practical tips to sharper up our sponsorship proposals which will be useful.", Julie Shaw, Fundraising Manager, Daycare Trust
  • "This was possibly the best one-day course I have been on. The information was highly relevant and well-explained, and will be of great use.", Andrew Garratt, External Relations & Statistics User Community Theme Manager, Royal Statistical Society
  • "Very informative and enjoyable.", Carly Huckle, Marketing & DLP Co-ordinator, The Security Institute
  • "Well organised and contained lots of things that I had not considered. Thanks!", Lizzi Lake, Conference Officer, The Institute of Mathematics and its Applications

I  Seminars & Other Services  I  Delegate Comments  I  To Book  I  Hints & Tips  I  Venues  I  About Sue  I  Contact  I  Home  I 

 

 

 

 

 

Free Tips Bulletin

 Free Tips Sheets