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Member Recruitment Strategies & Techniques

Sue Froggatt Training & Consultancy

The UK’s Leading Member Recruitment Seminar

Book this Seminar

£295

(per delegate)

Special Offer*  Book 3 places, and the third place is FREE!

Tuesday 14th March 2023 – online now full

Wednesday 5th April – extra date – online

NB: A new date will be announced shortly

Please Note: Start time is 9.15am the finish time is 4.15pm

On this seminar you will learn:

The seven different membership development strategies used by associations

The tactics and techniques used to attract new members and which are the most effective

The key research needed to produce an effective recruitment campaign and the essential questions to ask

The four key stages in the prospective members journey into membership - understanding this will help you better understand how to encourage them to join

The best way to raise your profile and increase awareness of how you help members succeed

How to nurture and guide people who express an interest in joining

A technique to help you overcome objections

The key skills needed to recruit members

The critical information you need to uncover during recruitment to ensure a successful on-boarding process.

Note: CPD equivalent is 5.5 hours for the seminar. You will also receive a template of a recruitment marketing plan that you can use as a framework for developing or comparing your current plan.

This seminar includes Case Studies

The Venue

Details here

This will take place online via Zoom.

Who is the course for?

Trade & Professional Associations

Chambers of Commerce & Business Links

User Groups

Institutes

Health & Fitness Centres

Charities

NHS Foundation Trusts

Other… Clubs, Committees, Confederations, Pressure Groups, Societies, etc

People new to marketing and also people already working in this area and looking for fresh ideas.

What is included?

Course workbook

A template of a membership recruitment plan

“A very useful day which has sparked a number of ideas.”
Rupert Ashby
Director of Membership & Regions, Country Land & Business Association
“The webinar exceeded my expectations. I have been on generic selling seminars before and was unsure what to expect. This was a lot more in-depth and good all-round, insights from the group made it so interesting. Sue gave some great ideas on how to move forward and improve, looking at strategy with great attention to detail. Very impressed with the quality of the course overall.”
Bianca Mourik
Membership Relations Adviser, OEUK
“This has made me re-evaluate our offer and our recruitment and retention protocols. (I wish the retention course I attended recently had been with Sue – this was far more comprehensive day with better handouts (and cheaper!)).”
Jane Banyai
Operations Director, Anti Copying in Design (ACID)
“I learned lots of tips I could apply and it was a nice atmosphere. I enjoyed the open exchanges, different points of views and experiences. Time definitely flew. Thank you very much!”
Stefania Capellari
Membership and Scholarship Specialist, EADV
“A really well put together session, full of content and gave me plenty of immediate actions to take away. I realised everything we put together is very organisation centric rather than being member-centric and found the idea of going through the member journey really valuable.”
Annie Tokatlian
Marketing Manager, IPSE – The Association of Independent Professionals & The Self Employed

Cost & Terms

See the small print

  • Cost: £295 plus VAT per delegate
  • On receipt of your booking an invoice with confirmation of your booking and joining instructions are emailed to you.
  • All fees must be paid for in advance
  • Cancellations must be received 30 days in advance of the seminar date. All fees forfeited thereafter, however substitutions can be made
  • It is possible to change date after you have booked, but there is £25 administration fee if the change is made more than 2 weeks before the event and £70 administration fee if made less than two weeks before the event.
  • Normally each seminar is limited to 15 places to give delegates the opportunity to explore individual issues.

Memberships Organisations that have attended

See the List

  • AAT
  • ACEVO
  • Accounting Technicians Ireland
  • ACM
  • Action for Deafness
  • Administration Services
  • Advice UK
  • AHDS
  • ALPSP
  • Alternative Investment Management Association
  • Alzheimer’s Disease International
  • Alzheimer’s Society
  • Anti Copying in Design
  • Arab-British Chamber of Commerce
  • Army Cadet Force Association
  • Arts Marketing Association
  • Aslib – The Association for Information Management
  • Association for Consultancy & Engineering
  • Association for Child & Adolescent Mental Health (ACAMH)
  • Association for Clinical Biochemistry and Laboratory Medicine
  • Association for Perioperative Practice
  • Association for Project Management
  • Association for Project Safety
  • Association for the Study Education of Medical Education (ASME)
  • Association of Accounting Technicians
  • Association of Art & Antique Dealers
  • Association of British Healthcare Industries
  • Association of British Insurers
  • Association of British Travel Agents’
  • Association of Charitable Foundations
  • Association of Cycle Traders
  • Association of Employment & Learning Providers
  • Association of Golf Club Secretaries
  • Association of Graduate Recruiters
  • Association of Graphical Information
  • Association of Independent Music
  • Association of Interior Specialists
  • Association of Investment Companies
  • Association of Manufacturers of Power Generating Systems
  • Association of MBAs
  • Association of Optometrists
  • Association of Suppliers to The Furniture Industry
  • Association of Welding Distributors
  • Authors Licensing & Collecting Society
  • Automotive Manufacturer’s Racing Association
  • BAFRA
  • BII
  • Bira
  • Bio Industry Association
  • Biochemical Society
  • Birmingham Chamber of Commerce & Industry
  • BKSTS – The Moving Image Society
  • BM Trada Certification Limited
  • Booksellers Association
  • Boundless
  • Bournemouth Symphony Orchestra
  • Bradford Chamber of Commerce & Industry
  • British Chamber of Commerce in Belgium
  • British & International Golf Greenkeepers Association
  • British Academy of Management
  • British Aerosol Manufacturers’ Association
  • British Amusement Catering Trade Association
  • British Association for Counselling & Psychotherapy
  • British Association of Dental Nurses
  • British Association of Domiciliary Care
  • British Association of Facilities Management
  • British Association of Landscape Industries
  • British Association of Prosthetists and Orthotists
  • British Association of Sport & Exercise Sciences
  • British Association of Urological Nurses
  • British Bankers Association
  • British Combustion Equipment Manufacturers Association
  • British Dental Association
  • British Ecological Society
  • British Equine Veterinary Association
  • British Glass
  • British Fire Protection Systems Association
  • British Golf Industry Association
  • British Hardware Federation
  • British Healthcare Trades Association
  • British Holiday & Home Parks Association
  • British Hospitality Association
  • British Incoming Tour Operators Association
  • British Institute of Cleaning Science
  • British Institute of Facilities Management
  • British Institute of Innkeeping
  • British Institute of International and Comparative Law
  • British Institute of Learning Disabilities
  • British Institute of Radiology
  • British Insurance Brokers Association
  • British Medical Acupuncture Society
  • British Medical Association
  • British Medical Ultrasound Society
  • British Occupational Hygiene Society
  • British Osteopathic Association
  • British Parking Association
  • British Pharmacological Society
  • British Polish Chamber of Commerce
  • British Ports Association
  • British Printing Industries Federation
  • British Property Federation
  • British Promotional Merchandise Association
  • British Psychological Society
  • British Safety Council
  • Building Safety Group
  • British Shops & Stores Association
  • British Society for Rheumatology (BSR)
  • British Sign & Graphics Association
  • British Sociological Association
  • British Stainless Steel Association
  • British Sub-Aqua Club
  • British Venture Capital Association
  • British Veterinary Association
  • British Wind Energy Association
  • BSN (SW)
  • Bumblebee Conservation Trust
  • Business in the Community
  • Business Link Hereford & Worcester
  • Business West
  • Call Centre Association
  • Campaign for Real Ale
  • Campaign for Science & Engineering
  • Campden & Chorleywood Food Research Association
  • Camping and Caravanning Club
  • Canada-UK Chamber of Commerce
  • Caravan Club
  • Career Development Institute
  • Cavell Nurses’ Trust
  • CCTA
  • Central Council of Physical Recreation
  • CFA Institute – Hong Kong
  • Chamber Business Enterprises
  • Chamber of Commerce & Business Link Herefordshire & Worcestershire
  • Chamber of Commerce & Industry Slovenia
  • CharityComms
  • Chartered Institute for IT – BCS
  • Chartered Institute of Building
  • Chartered Institute of Bankers in Scotland
  • Chartered Institution of Building Services Engineers
  • Chartered Institute of Highways & Transport
  • Chartered Institute of Housing
  • Chartered Institute of Legal Executives
  • Chartered Institute of Library & Information Professionals
  • Chartered Institute of Linguists
  • Chartered Institute of Logistics & Transport
  • Chartered Institute of Logistics & Transport in Ireland
  • Chartered Institute of Personnel & Development
  • Chartered Institute of Purchasing and Supply
  • Chartered Institute of Marketing
  • Chartered Institution of Building Services Engineers
  • Chartered Institution of Wastes Management
  • Chartered Management Institute
  • Chartered Quality Institute
  • Chartergroup
  • Chemical Business Association
  • Chester Chamber of Commerce
  • Chief Fire Officers’ Association
  • CHS Alliance
  • CIBSE
  • CIPD
  • CIPS
  • CISI
  • Coeliac UK
  • Cogent Skills
  • College of Optometrists
  • Commission for Patient & Public Involvement in Health
  • Community Development Exchange
  • Confederation of British Metalforming
  • Constructing Excellence
  • Construction Industry Research & Information Association
  • Co-operatives UK
  • County Kildare Failte
  • Country Land & Business Association
  • Coventry & Warwickshire Chambers of Commerce
  • Credit Services Association
  • CSMA Club
  • CTC – The UK’s National Cyclist’s Organisation
  • Cumbria Tourism
  • D&AD
  • Design and Artists Copywrite Society
  • Development Trusts Association
  • DrugScope
  • Dublin Chamber of Commerce
  • Dublin Tourism Centre
  • EAVD
  • EDANA
  • E E F Sheffield Association
  • East of England Agricultural Society
  • Educational Institute of Scotland
  • EEF South
  • EEF West Midlands
  • Electrical Distributors’ Association
  • Energy Institute
  • Engineers Ireland
  • English UK
  • Environmental Coalition on Standards
  • Epilepsy
  • Ergonomics Society
  • ESOMAR
  • ESTRO aisbl
  • European Academy of Dermatology & Venerology
  • European American Taxation Institute
  • European Language Industry Association
  • European Regions Airline Association
  • European Sales & Marketing Association
  • European Society for Medical Oncology
  • Eurosite
  • Expert Witness Institute
  • Federation Against Software Theft
  • Federation of Communication Services
  • Federation of Plastering & Drywall Contractors
  • Federation of Engine Re-Manufacturers
  • Federation of Holistic Therapists
  • Federation of Master Builders
  • Federation of Small Businesses
  • Fencing Contractors Association
  • Fine Art Trade Guild
  • Finishes & Interiors Sector
  • Fire Industry Association
  • Fire Protection Association
  • Fitness Industry Association
  • Forensic Science Society
  • Forestry Commission
  • Freight Transport Association
  • Galapagos Conservation Trust
  • Game Conservatory Trust
  • Garden Organic
  • Garage Equipment Association
  • Geological Society
  • Giftware Association
  • Girlguiding UK
  • Glasgow City Marketing Bureau
  • Glass and Glazing Federation
  • GMB Trade Union
  • Goodform
  • Grain & Feed Trade Association
  • Great Ormond Street Hospital Children’s Charity
  • GS1 Ireland
  • Guild of Master Craftsmen
  • Haemophilia Society
  • Hardware Association Ireland
  • Helplines Partnership
  • Herts & Middlesex Wildlife Trust
  • Hire Association (Europe)
  • Historical Association
  • Historic Scotland
  • Honourable Society of Gray’s Inn
  • Horticultural Trades Association
  • HOSPA
  • Hospitality Action
  • HR Society
  • Human Systems International
  • IAMB
  • ICME
  • IDG
  • IMPA ACT
  • Incorporated Society of British Advertisers
  • Incorporated Society of Musicians
  • Industry Research and Development Group
  • Insol International
  • Institute & Faculty of Actuaries
  • Institute for Manufacturing
  • Institute of Accounting Technicians
  • Institute of Acoustics
  • Institute of Administrative Management
  • Institute of Biology
  • Institute of Business Advisers
  • Institute of Career Guidance
  • Institute of Certified Public Accountants in Ireland
  • Institute of Clinical Research
  • Institute of Credit Management
  • Institute of Customer Service
  • Institute of Directors in Ireland
  • Institute of Environmental Management and Assessment
  • Institute of Financial Accountants
  • Institute of Food Science & Technology
  • Institute of Fundraising
  • Institute of Healthcare Engineering & Estate Management
  • Institute of Horticulture
  • Institute of Internal Auditors
  • Institute of Leadership & Management
  • Institute of Legal Finance & Management
  • Institute of Linguists
  • Institute of Logistics & Transport
  • Institute of Marine Engineering, Science & Technology
  • Institute of Mathematics and its Applications
  • Institute of Measurement & Control
  • Institute of The Motor Industry
  • Institute of Optimum Nutrition
  • Institute of Packaging
  • Institute of Payroll & Pensions Management
  • Institute of Physics
  • Institute of Public Administration
  • Institute of Public Finance
  • Institute of Quality Assurance
  • Institute of Physics
  • Institute of Quarrying
  • Institute of Risk Management
  • Institute of Travel & Tourism
  • Institution of Civil Engineering Surveyors
  • Institution of Civil Engineers
  • Institution of Diagnostic Engineers
  • Institution of Electrical Engineers
  • Institution of Engineering & Technology (The IET)
  • Institution of Gas Engineers & Managers
  • Institution of Highways & Transportation
  • Institution of Incorporated Engineers
  • Institution of Lighting Professionals
  • Institution of Materials Minerals & Mining
  • Institution of Mechanical Engineers
  • Institution of Railway Operators
  • Institute of the Motor Industry
  • Intellect
  • Intensive Care Society
  • International AIDS Society
  • International Bar Association
  • International Bunker Industry Association
  • International Classification Media Association
  • International Corporate Governance Network
  • International Council of Shopping Centres
  • International Fishmeal and Fish Oil Organisation
  • International Pharmaceutical Federation
  • International Project Finance Association
  • International Underwriting Association
  • International Union of Aviation Insurers
  • Internet Advertising Bureau
  • Investor Relations Society
  • IPEM
  • IPSE – The Association of Independent Professionals & The Self Employed
  • Irish Business Employers Confederation
  • Irish Computer Society
  • Irish Dental Association
  • Irish Hardware & Building Materials Association
  • Irish National Teachers’ Organisation
  • Irish Nurses & Midwives Organisation
  • Irish Retail Newsagents Association
  • ISMM
  • Kew Foundation
  • Lancashire & Blackpool Tourist Board
  • Landscape Institute
  • LAPADA – The Association of Arts & Antique Dealers
  • Leatherhead Food International
  • Liberty
  • LIFE
  • Life Insurance Association
  • Locality
  • Lodge Park Netball Club
  • London Chamber of Commerce
  • London Library
  • Low Carbon Vehicle Partnership
  • Lymphoma Association
  • Macular Society
  • Magistrates’ Association
  • Major Energy Users’ Council (MEUC)
  • Management Consultancies Association
  • Manufacturers’ Agents’ Association
  • Market Research Society
  • Marketing Society
  • Marketing Manchester
  • Medway NHS Trust
  • Meetings Industry Association
  • MemNet
  • Mencap
  • Mensa
  • Mersey Partnership
  • Mind
  • Minor Metals Trade Association
  • Mosaic Events
  • Motor Ombudsman
  • Motorsports Industry Association
  • Music Industries Association
  • NAFEMS
  • NASUWT
  • National Association of Decorative & Fine Arts Societies
  • National Association of Co-operative Officials
  • National Association of Estate Agents
  • National Association of Head Teachers
  • National Association of Local Councils
  • National Association of Master Bakers
  • National Association of Pension Funds
  • National Association of Primary Care (NAPC)
  • National Association of Toy & Leisure Libraries
  • National Association for Able & Gifted Children (NACE)
  • National Association for Special Educational Needs (NASEN)
  • National Autistic Association
  • National Business Travel Network
  • National Children’s Bureau
  • National Day Nursery Association
  • National Education Union
  • National Family & Parenting Institute
  • National Farmers Union
  • National Farmers Union of Scotland
  • National Federation of Meat & Food Traders
  • National Federation of Retail Newsagents
  • National Hairdressers Federation
  • National Osteoporosis Society
  • National Outsourcing Association
  • National Rifle Association
  • National Society of Allied & Independent Funeral Directors
  • National Union of Teachers
  • National Voices
  • Nautical Institute
  • Network Golf
  • NFU Scotland
  • NFU West Midlands Region
  • NOF Energy
  • North & Western Chamber of Commerce
  • North Derbyshire Chamber of Commerce & Industry
  • Northamptonshire Chamber of Commerce & Business Link
  • Nuclear Institute
  • NUMAST
  • NWR
  • Oddfellows
  • Offshore Contractors Association
  • OEUK
  • Operational Research Society
  • Parent Teachers Association
  • Parkinson Disease Society
  • Periodical Publishers Association
  • Physical Education Association of the United Kingdom
  • Physiological Society
  • Polymer Machinery Manufacturers & Distributors Association
  • POPAI UK
  • Pony Club
  • Portland Press
  • Royal College of Physicians
  • Royal Photographic Society
  • Royal Society for Public Health
  • PRI Association
  • Professional Speakers Association
  • Racehorse Owners Association
  • Radio Society of Great Britain
  • Recruitment & Employment Confederation
  • Regional Studies Association
  • RenewableUK
  • Residential Landlords Association
  • Resolution
  • Results UK
  • RICS
  • Road Haulage Association
  • Royal Academy of Dance
  • Royal Aeronautical Society
  • Royal Agricultural Society of England
  • Royal Air Forces Association
  • Royal Bath & West of England Society
  • Royal College of General Practioners
  • Royal College of Midwives
  • Royal College of Nursing
  • Royal College of Physicians
  • Royal Institute of British Architects
  • Royal Institute of International Affairs
  • Royal Microscopical Society
  • Royal National Institute of the Blind
  • Royal Photographic Society
  • Royal Society for Public Health
  • Royal Society for the Prevention of Accidents
  • Royal Society of Chemistry
  • Royal Statistical Society
  • RYA
  • SATRA Technology Centre
  • Save British Science Society
  • SBGI
  • Scottish & NI Plumbing Employers’ Federation
  • Scottish Council for Development and Industry
  • Scottish Council for Voluntary Organisations
  • Security Institute of Ireland
  • SELECT
  • Services Network (N.E.) Limited
  • Sheffield Chamber of Commerce & Industry
  • SIPTU
  • Ski Club of Great Britain
  • SkillsActive
  • SLC Lawyers’ Services
  • Social Enterprise Coalition
  • Society for All Artists
  • Society for Applied Microbiology
  • Society of Dyers & Colourists
  • Society for Endocrinology
  • Society of Homeopaths
  • Society of Industrial Emergency Safety Officers
  • Society of Licensed Victuallers
  • Society of Local Authority Chief Executives & Senior Managers
  • Society of Local Council Clerks
  • Society of Motor Manufacturers and Traders
  • Society of Occupational Medicine
  • Society of Operations Engineers
  • Society of Petroleum Engineers
  • Society of Trust & Estate Practitioners
  • Solihull Chamber of Commerce
  • Spiritualists’ National Union
  • Sport and Recreation Alliance
  • Sports Industries Federation
  • Stationers & Newspaper Makers Company
  • STEP
  • Suffolk GP Services
  • Surface Engineering Association
  • Surrey Law Society
  • Tennis England
  • TRADA
  • UACES
  • UK Green Building Council
  • UK Home Care Association
  • UK Post & Services
  • UK Quality Ash Association
  • UKINBOUND.ORG
  • Union of Finance Staff
  • United Kingdom Warehousing Association
  • Vegetarian Society
  • Visit Chester & Cheshire
  • Westminster Abbey
  • Whitehall & Industry Group
  • Wine & Spirit Association
  • Women’s Business Clubs
  • Wood for Good
  • Worcestershire Business Partnership
  • World Business Council for Sustainable Development
  • World Petroleum Council
  • Worldchoice UK
  • WS Society
  • York Tourism Board
  • Zoological Society of London

Comments from delegates

See comments

  • “Sue was great and really engaging – she is very knowledgeable and well spoken.”, Jill Dickau, Marketing Executive, BALI
  • “A very useful day – thank you.”, Suzanne Gibson-Foy, Spiritualists’ National Union
  • “Fab training. Would highly recommend.”, Rebecca Hateley, Operations Manager, Hire Association Europe
  • “Sue was exceptional and provided evidence based research and really practical tactics. “, Sam Butter, Membership and Appraisal Co-ordinator, Society of Occupational Medicine
  • “The course was well structured and I liked the idea of using Ambassadors and edutainment.”, Lara de Menezes, Finance and Memberships, Royal Economic Society
  • “I really enjoyed attending – it was much more engaging than these events are usually. The day encouraged me to think and has produced a long list of actions that are specific and tangible.”, Joanne Beale, Marketing Manager, British Dental Association
  • “Really useful. I am looking forward to attending other follow-up courses.”, Maddison Sreeves, EAUC
  • “Great seminar, with lots of useful information to take back to my colleagues.”, Rubana Hussein, Membership and Engagement Manager, Institute of Physics
  • “This was a well balanced course and Sue is a great trainer – she is very approachable and knowledgeable.”, Samantha King, Membership & Educational Services Manager, Royal Society for Public Health
  • “A really fantastic day – thank you. It was great to discuss ideas with other membership professionals and the training facilitated some really useful conversations.”, Nyisha Bill-Eteson, Lead Membership Development Officer, Royal Academy of Dance
  • “Everything on his seminar was relevant and useful.”, Lisa Fletcher, Senior Membership Officer, Bournemouth Symphony Orchestra
  • “Thank you for a superb learning experience – such an excellent and warm presentation.”, Rachel James, Deputy Director of Education, The Honourable Society of Gray’s Inn
  • “Thank you for sharing all your expertise.”, Myriam Lybeer, Membership Manager, ESTRO aisbl
  • “Thanks. This was all valuable. I have lots of action points to take away (I even ran out of room on my action sheet!)”, Natalie Punter, NWR
  • “This has made me re-evaluate our current tactics.”, Chris Tilley, Membership Manager, Fire Industry Association
  • “This was a good reminder of all the steps and that each step needs equal attention.”, Richard Bennett, Head of Membership, CISI
  • “Excellent pace. All good and the website feedback at the end was very useful.”, Claire Wales, Support Services Officer, Bumblebee Conservation Trust
  • “I found all of the day really useful.”, Lisa Ash, Marketing Executive, Garden Organic
  • “I was very happy with the seminar. It made me think about the whole membership journey and opening up conversations to improve the process.”, Kitty Watkins, Marketing Manager, The London Library
  • “The day will really help me plan our recruitment strategy.”, Ruth Ecclestone, Head of Sales , Credit Services Association
  • “Very informative and well structured.”, Paul Byrne, Head of Membership Development, Dublin Chamber
  • “A really useful and informative day. I look forward to putting into practice my action points. It was also valuable to understand the different member journeys and the different kinds of strategies for developing membership.”, Chloe Hampson, Manager, Fit for the Future/National Trust
  • “A great presentation and lots of excellent networking and ideas for the future.”, Emma Sanders, Membership and Individual Giving Officer, National Rheumatoid Arthritis Society
  • “It was great to get the practical tip and tools whilst keeping the bigger strategic perspective in mind.”, Vera Borsboom, Development Manager, Euclid Network
  • “Really excellent course and great use of my time. Thank you.”, Sarah Byre, Director, Mosaic Events
  • “It was really valuable to see examples of how we can implement change and to meet other people in the same position.”, Emma Kitchen, Marketing and Communication Officer, The British Association of Sport and Exercise Sciences
  • “Sue was extremely informative and I really enjoyed the course and feel much more confident in my role.”, Claire Lammiman, British Institute of Facilities Management
  • “The day was full of great content! Really enjoyed the day – it was great to take time to think and hear what other membership organisations are doing.”, Iman Cornwall, Boundless
  • “The seminar has given me lots of food for thought!”, Carly Button, Sales Officer, British Association of Landscape Industries
  • “Very enjoyable – thank you for my third valuable day of training with you Sue.”, Jenny May Roberts, Corporate Membership Executive, British Institute of Facilities Management

Places Go Quick! Book today to secure your place.

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CONTACT

0870 747 9185
sue@suefroggatt.com

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NEXT EVENTS

  • Member Recruitment: Strategies & Tactics
    14th March 2023
  • Member Retention: Strategies & Tactics
    15th March 2023
  • Communicating the Value of Membership
    16th March 2023
  • Managing the Membership Experience
    17th March 2023

KEY SERVICES

  • Facilitation
  • Mystery Shopping Service
  • Professional Speaking
  • Research & Consultancy
  • Sponsorship Asset Analysis
  • The CleaView Membership Planning Tool

 

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