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Positioning a membership association
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What is positioning?
How can it apply to membership organisations?
Isn’t it just for big brands?
How can membership organisations implement positioning?
What should they do if there are several benefits that differentiate their organisation from its competitors?
Membership Placement & Positioning Strategy
Helping prospects make the decision to join – Video presentation (35 mins)
Home
Seminars
One Day Public Seminars
Member Recruitment Strategies & Techniques
Member Retention Strategies & Techniques
Communicating the Value of Membership
Managing The Membership Experience
In-House Seminars
In-house delivery of courses
Developing Your Strategic Plan
Member Research Fundamentals
Future Trends Affecting Membership Associations
Recruiting & Retaining Members Using the Telephone
How to Get Your Members Engaged & Volunteering
Sponsorship Fundamentals
Strategic Sponsorship Development
BOOK A SEMINAR
Resources
Books
Planning
Benchmarking
Competitive Strategies
Member Recruitment
Member Retention
Member Volunteer Management
Member Research
Segmentation
Member Journey Mapping
Strategic Alliances & Partnerships
Membership Job Descriptions
Miscellaneous
Services
Facilitation
Mystery Shopping Service
Professional Speaking
Research & Consultancy
Sponsorship Asset Analysis
The CleaView Membership Planning Tool
About
Contact
Store
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