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Benchmarking

Sue Froggatt Training & Consultancy

New: This 90+page report contains the findings from an online survey completed from May 2017 to June 2017 from 337 people from associations around the world who are involved in member recruitment and member retention.

The 2017 Membership Benchmarking  & Research Report

Insights into what is happening in the membership sector

£49.00*

Order here

This new membership benchmarking study has just been released and is available to download.

The report includes many comments from many respondents to help illuminate the findings, promote discussion and help generate fresh ideas.

There is also a summary of findings section and a handy recommended agenda for possible action areas, with useful questions to help start the conversation.

NB: It is an update on the 2013-2014, 2011-12 and 2008-09 studies, so in this study, in certain sections it has been possible to include a review of what has changed over the past few  years.

* £49.00+VAT for an electronic version (pdf file). NB: Ebooks have VAT added in the UK.  

Survey sponsor: smartimpact who provide intelligent CRM solutions.

This study contains the following results

The average retention rate by type of association (overall and also broken down by associations who only have individual members v. only organizational members vs. both types of members)

The average number of years in membership (overall and also broken down by associations who only have individual members vs. only organizational members vs. both types of members)

The percentage of associations predicting membership will rise or fall, and the reasons they gave for that prediction

Which recruitment approaches and promotional incentives they feel are most and least effective

The main reasons why people join

Approximately how much is spent on recruiting a new member (by subscription fee paid)

Activity undertaken to improve retention

The main reasons why members leave

The metrics that people are using to measure the success of recruitment and retention – and which are the most effective

What types of research associations have underway

The increase in the number of organisations using recruitment partners and the types of recruitment partners in place

An extensive review of the current key challenges faced by membership teams

The level of the customisation of communications to members

NEW: The use of the Net Promoter Score as a measure of success and the current average scores

The current questions respondents have for colleagues working in the sector

The percentage of associations who have regional or local groups

The percentage of associations with different fee structures

The number of categories of membership associations have

The key changes that people would like to see happen

The key advice that respondents to pass on to others

CONTACT

0870 747 9185
sue@suefroggatt.com

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NEXT EVENTS

  • Member Recruitment: Strategies & Tactics
    14th March 2023
  • Member Retention: Strategies & Tactics
    15th March 2023
  • Communicating the Value of Membership
    16th March 2023
  • Managing the Membership Experience
    17th March 2023

KEY SERVICES

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  • Mystery Shopping Service
  • Professional Speaking
  • Research & Consultancy
  • Sponsorship Asset Analysis
  • The CleaView Membership Planning Tool

 

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  • Home
  • Seminars
    • One Day Public Seminars
      • Member Recruitment Strategies & Techniques
      • Member Retention Strategies & Techniques
      • Communicating the Value of Membership
      • Managing The Membership Experience
    • In-House Seminars
      • In-house delivery of courses
      • Developing Your Strategic Plan
      • Member Research Fundamentals
      • Future Trends Affecting Membership Associations
      • Recruiting & Retaining Members Using the Telephone
      • How to Get Your Members Engaged & Volunteering
      • Sponsorship Fundamentals
      • Strategic Sponsorship Development
  • BOOK A SEMINAR
  • Resources
    • Books
    • Planning
    • Benchmarking
    • Competitive Strategies
    • Member Recruitment
    • Member Retention
    • Member Volunteer Management
    • Member Research
    • Segmentation
    • Member Journey Mapping
    • Strategic Alliances & Partnerships
    • Membership Job Descriptions
    • Miscellaneous
  • Services
    • Facilitation
    • Mystery Shopping Service
    • Professional Speaking
    • Research & Consultancy
    • Sponsorship Asset Analysis
    • The CleaView Membership Planning Tool
  • About
    • Contact
  • Store
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