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    SUE

30 years experience

Sue Froggatt Training & Consultancy

I have 30+ years experience of marketing and have worked predominately in the membership sector either training, speaking, undertaking research projects or as a consultant in the UK and overseas.

 

I have helped many organisations help develop and grow their membership base. I am a firm believer in practical, commonsense approaches, backed up by evidence.

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Delegates Attended Sue’s Training Courses

The areas that I have worked in throughout my career include:

Membership development

member recruitment, retention, engagement, volunteer management and research

Marketing events

training courses, conferences and meetings

Marketing professional services

particularly consultancy practices

Marketing research

in the FMCG sector in the UK and Australia

New product development and launch

I have branded, positioned and launched a variety of different products and services, including a national electronic communications network (EDI & Internet) and a communications software package

Audio publishing

I have published 30+ different self-development titles by various speakers on topics ranging from assertiveness skills, time management and presentation skills.

Professional membership organisations that I have belonged to include:

The American Society of Association Executives (ASAE)

The Australian Society of Association Executives (AuSAE)

The Institute of Association Management (IoAM)

MemberWise

MemberNet

The UK Professional Speakers Association (PSA) – Founder Member

The Spoken Word Publishers Association

Chartered Institute of Marketing

The Institute of Association Management (IoAM)

The Marketing Guild

The Marketing Society

The Marketing Guild

The Professional Marketing Forum

More About Sue

Click Here

When I’m not working, I enjoy:

  • Spending time with my partner of 20 years
  • Having a coffee with my dear sis and family
  • Playing tennis with friends
  • Dressmaking (I make most of the dresses and tops I wear)
  • Playing bridge
  • Eating ice-cream and trying out new things…

PS: I was the author of the first ever ‘Directory of UK Bridge Clubs’ which was published in 1993 by Mr Bridge and sold over 6,000 copies.

CONTACT

0870 747 9185
sue@suefroggatt.com

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NEXT EVENTS

  • Member Recruitment: Strategies & Tactics
    14th March 2023
  • Member Retention: Strategies & Tactics
    15th March 2023
  • Communicating the Value of Membership
    16th March 2023
  • Managing the Membership Experience
    17th March 2023

KEY SERVICES

  • Facilitation
  • Mystery Shopping Service
  • Professional Speaking
  • Research & Consultancy
  • Sponsorship Asset Analysis
  • The CleaView Membership Planning Tool

 

Book a Seminar
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  • Home
  • Seminars
    • One Day Public Seminars
      • Member Recruitment Strategies & Techniques
      • Member Retention Strategies & Techniques
      • Communicating the Value of Membership
      • Managing The Membership Experience
    • In-House Seminars
      • In-house delivery of courses
      • Developing Your Strategic Plan
      • Member Research Fundamentals
      • Future Trends Affecting Membership Associations
      • Recruiting & Retaining Members Using the Telephone
      • How to Get Your Members Engaged & Volunteering
      • Sponsorship Fundamentals
      • Strategic Sponsorship Development
  • BOOK A SEMINAR
  • Resources
    • Books
    • Planning
    • Benchmarking
    • Competitive Strategies
    • Member Recruitment
    • Member Retention
    • Member Volunteer Management
    • Member Research
    • Segmentation
    • Member Journey Mapping
    • Strategic Alliances & Partnerships
    • Membership Job Descriptions
    • Miscellaneous
  • Services
    • Facilitation
    • Mystery Shopping Service
    • Professional Speaking
    • Research & Consultancy
    • Sponsorship Asset Analysis
    • The CleaView Membership Planning Tool
  • About
    • Contact
  • Store
Sue Froggatt Consultancy
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