Sponsorship Fundamentals
Presented by Catherine Hawkins
In this one-day seminar attendees will learn best practice in how to prepare and present a professional sponsorship proposal and understand what differentiates sponsorship from other marketing activities.
The workshop will equip you with practical and straightforward tools and templates essential for developing a winning sponsorship proposition – saving you time, energy and resources.
The seminar will also give you an understanding of how to communicate realistic goals and timeframes to internal stakeholders and get your board’s commitment.
The day is ideal if you are new to sponsorship and for anyone looking to refresh and reignite their current sponsorship offer.
You will learn how to:
Develop a realistic and robust sponsorship plan/strategy that gives you the optimum chance of success
Identify and determine your most valuable sponsorship assets and opportunities – using the asset checklist
Determine your sponsorship USP – so you can differentiate your association and offer
Understand what sponsors are looking for and what to offer
Identify who to partner with i.e. which organisations are a good fit for your sponsorship opportunity and who will want to work with your organisation (or brand)
Create a professional sponsorship proposal document
Approach sponsors and present your proposal.
The day will highlight the nuances of sponsorship and focus on producing sponsorship opportunities that are realistic for your association to deliver and that have a high-value to your sponsor.
The day will combine inspiring case studies, practical tips, strategic ideas and walk-throughs.
Catherine Hawkins
This seminar is being lead by Catherine Hawkins who specialises in working with sponsorship-seekers to identify assets and opportunities within organisations with the goal of converting these into revenue-generating and sustainable commercial programmes. She has over 10 years experience in sponsorship and sales.
“I enjoyed the day – it was a great revision and value for money. I will now be reviewing our strategy, toolkit and assets.”
“It was great experience to get into groups and create a sponsorship package, then pitch to the rest of the group. I will now be carrying out a survey for members to give to sponsors.”
“It was great to be able to think about and develop our sponsorship strategy.”
“It was really valuable to be able to create our sponsorship proposal.”
“Thanks for a fab course – I found Catherine really personal and approachable.”
Who is this course for?
Trade & Professional Associations
Chambers of Commerce & Business Links
User Groups
Institutes
Health & Fitness Centres
Charities
NHS Foundation Trusts
Other… Clubs, Committees, Confederations, Pressure Groups, Societies, etc
People new to marketing and also people already working in this area and looking for fresh ideas
Memberships Organisations that have attended
See the List
- Actuarial Profession
- Alexony Maritime
- AOSpine International
- Association for Consultancy & Engineering
- Association for Project Management
- Association for Project Safety
- Association of Anaesthetists of Great Britain & Ireland
- Association of Commonwealth Universities
- Association of Corporate Treasurers
- Association of Licensed Multiple Retailers
- Association of MBAs
- Association of Medical Research Charities
- Association of Professional Staffing Companies
- BAHA
- Beverage Standards Association
- BIGGA
- Booksellers Association
- British Association of Interior Design
- British Business & General Aviation Association
- British Chamber of Commerce in Belgium
- British Hospitality Association
- British Institute of Facilities Management
- British Occupational Hygiene Society
- British Parking Association
- British Printing Industries Federation
- British Promotional Merchandise Association
- British Property Foundation
- British Romanian Chamber of Commerce
- British Safety Council
- British Sub-Aqua Club
- British Toilet Association
- Business Continuity Institute
- Campaign for Real Ale
- Capel College
- Caravan Club
- Caravan Club
- Chartered Accountants Ireland
- Charity Finance Group
- CharityComms
- Chartered Institute of Internal Auditors
- Chartered Institute of Personnel & Development
- Chartered Institute of Public Finance Accountants
- Chartered Institution of Wastes Management
- Chief Fire Officers’ Association
- Cinema and Television Benevolent Fund
- COBCOE
- College of Optometrists
- Construction Industry Research & Information Association
- Cork Chamber of Commerce
- Council of Mortgage Lenders
- Coventry & Warwickshire Chamber of Commerce
- D&AD
- Daycare Trust
- EANS
- Edgbaston Priory Club
- English Association
- European Academy of Dermatology and Venereology
- European Foundation Centre
- Epilepsy Action
- European American Taxation Institute
- European Mortgage Federation
- European Regions Airline Association
- European Society of Surgical Oncology
- European Tourism Association
- European Wind Energy Association
- Evangelical Alliance
- FCIB Global
- FEANI – European Federation of National Engineering Associations
- Federation Against Software Theft
- Federation of Communication Services
- Federation of Master Builders
- Federation of Small Business
- Forestry Commission
- Garden Organic
- Giftware Association
- Hailsham Chambers
- Hampshire Association of Local Councils
- Hertfordshire Care Providers Association
- Higher Education Strategic Planners Association
- Historical Association
- HOSPA
- HouseMark
- IMarEST
- Independent Automotive Aftermarket Federation
- Independent Schools’ Bursars Association
- Institute and Faculty of Actuaries
- Institute for Archaeologists
- Institute of Customer Service
- Institute of Mathematics and its Applications
- Institute of the Motor Industry
- Institute of Travel & Tourism
- Institute of Food Science & Technology
- Institution of Gas Engineers & Managers
- Institution of Mechanical Engineers
- Institution of Railway Operators
- Insurance Institute of London
- International Bunker Industry Association
- International Corporate Governance Network
- International Fishmeal and Fish Oil Organisation
- International Society of Endocrinology
- International Wool Textile Organisation
- Irish Dental Association
- Irish Pharmacy Union
- Irish Society of Chartered Physiotherapists
- ISSI Fellowship in the UK
- IWM Business Services
- Leatherhead Food Research
- London Work Based Learning Alliance
- Londonwide LMCs
- Macular Society
- Marie Curie Cancer Care
- Market Research Society
- Marketing Institute of Ireland
- Medical Foundation for the Care of Victims of Torture
- Meetings Industry Association
- MENSA
- Mounted Games Association (Great Britain) Ltd
- National Association of Round Tables of GB & Ireland
- National Council for Training of Journalists
- National Sheep Association
- National Women’s Register
- Oddfellows
- Personal Social Health & Economic Education
- Portland Press
- PTA-UK
- Public Chairs’ Forum
- Recruitment & Employment Confederation
- Recruitment & Employment Confederation
- Regional Studies Association
- RenewableUK
- Round Table Britain & Ireland
- Royal College of Nursing
- Royal College of Physicians of Ireland
- Royal College of Surgeons of England
- Royal Forestry Society
- Royal Photographic Society
- Royal Society of Chemistry
- Royal Statistical Society
- SBGI Utility Networks
- SDI Europe
- Security Institute
- SELIDA – The European Direct Selling Association
- Society for General Microbiology
- Society for Incentive Travel Excellence
- Society for Local Council Clerks
- Society of Operational Engineers
- SOLACE
- Solihull Chamber of Commerce
- SPICE
- Swedish Chamber of Commerce for the UK
- The Union
- Travel Association
- UK & I SAP User Group
- UK Chamber of Shipping
- UK Green Building Council
- UK Oracle User Group
- UKHCA
- Universities & College Employers Association
- Vegetarian Society
- Visit York
- Whitehall & Industry Group
- Wine & Spirit Trade Association
- WOW! Awards
Comments from delegates
See comments
- “I highly recommend this course – it was very helpful.”, Christy Hillman, Events Administrator, ENT UK
- “The peer feedback and being critiqued on our proposals was really valuable.”, Fran Hampson, Events Executive, BVRLA
- “A great day – I will now be developing our sponsorship strategy.”, Mel Jones, Education Manager, Historical Association
- “The workshop included good practical advice that I can implement. It also had the right balance of teaching and activity. “, Hannah Rogers, Head of Membership,Marketing & Communications, Garden Organic
- “Thanks – I really enjoyed the day.”, Barry Mortimer, Director, Federation of Master Builders
- “Thanks Cat. I’m looking forward to the following seminar in March next year.”, Flo Doel, Events Producer, ICGN
- “Very useful and enjoyable. The structure of the programme, delegate interactions, tutor knowledge and engagement throughout made the day really valuable.”, Stephen Molloy, Commercial Sponsorship Manager, Chartered Accountants Ireland
- “Very worthwhile. I will now be implementing a more detailed sponsorship strategy.”, William McCrea, Business Development Manager, AOSpine International