Benchmarking
- 2011-12 Membership Benchmarking Study - The latest news of a report just published with the the latest results
Member Recruitment
- Member recruitment - Article reprinted from Association Manager magazine
- Overcoming objections - Article reprinted from membership Today magazine
Member Retention
- Member retention - Article reprinted from Association Manager magazine
- How to make new members feel welcome - Article reprinted from Association Manager magazine
- Items to include in a new member welcome pack
- New member survey – A template you can customise and use
- Member one pledge task form template
- Renewal cycle options
- Exit survey – A template you can customise and use
- Understanding Your Members: Information on the YTheyJoinTM member segmentation model for associations
- Presentation: Member Satisfaction Research
- Getting through to your members… membership segmentation - Article reprinted from Association Manager magazine
- How to Involve and Engage Members As Volunteers - Article reprinted from Membership Today magazine
- Motivating Volunteers - Article reprinted from Association Manager magazine
- Virtual volunteer tasks
- How to build an association where all generations are welcomed and valued - Article reprinted from Association Manager magazine
Planning
- An Introduction To Forecasting Membership Levels – [PDF]
- An Introduction To Forecasting Membership Levels – [Excel]
- The Membership Manager’s Dashboard – [PDF]
- List of Possible Membership Metrics – [PDF]
Building Strategic Alliances & Partnerships
- Building strategic alliances - Article reprinted from Association Manager magazine
- Partnering for growth - Article reprinted from Membership Today magazine
- Presentation: Strategic Alliances – Pitfalls & Success Factors
HR & Training
- Person specification and job description templates
- A template of training requirements for elected board members of membership bodies
- Examples of training request and review documentation – used by the Chartered Management Institute – (MS Word)
Winners & Runners-up of the Membership Development Awards
Information for Training Providers & Consultants
- 13 Tips on Marketing In-House Training Courses
- 14 Items to be Mentioned in Literature Promoting a Training Course
General Marketing Information
Other
- Industry events
- Web Developments – Keeping Up With the Future - Article reprint from Membership Today
- Growth strategies for membership associations - Article reprinted from Association Manager magazine
- Going global - Article reprinted from Association Manager magazine
- Taking views into account… market research - Article reprinted from Association Manager magazine
- More on e-surveys
- Positioning a membership association - Article reprinted from Association Manager magazine
- Member lifecycle frameworks - Refer my recruitment & retention tips bulletin No 17
- Useful resources - Membership Associations for Membership Associations, Magazines, Exhibitions & Awards
- Highlights of the ASAE convention
