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Sponsorship Asset Analysis

Sue Froggatt Training & Consultancy

What is your opportunity?

If your membership association or charity want advice on the realistic size of your sponsorship opportunity, then the ‘Sponsorship Asset Analysis’ programme will provide you with:

A commercial overview of your opportunity

An audit of its potential value in the marketplace, and

A ready-to-go sponsorship proposal.

This asset analysis programme undertakes a three-stage process:

  1. Identification of sponsorship ‘assets’ (i.e. components within your sponsorship portfolio that will have potential value for your sponsor partner).
  2. Price audit of the sponsorship opportunity and detailed analysis of potential partners for the initiative. This includes an audience value review.
  3. Development of sponsorship proposal and presentation to take to the marketplace

This tool has been created by Think!Sponsorship. They understand membership associations and have a wealth of experience in assisting sponsorship-seekers in both identifying and marketing their sponsorship opportunity.

They can also provide additional follow-up services including sales training for internal teams, advice and consultancy, assistance in the negotiation phase.

The cost of an Asset Analysis ranges from £1,950 – £4,000 dependant on the level of support required and the existing sponsorship documents & information.

For more information, please contact Catherine Hawkins at Think!Sponsorship:

Phone:  + 44 (0)208 534 4422

Email: catherine@thinksponsorship.com

CONTACT

0870 747 9185
sue@suefroggatt.com

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NEXT EVENTS

  • Member Recruitment: Strategies & Tactics
    14th March 2023
  • Member Retention: Strategies & Tactics
    15th March 2023
  • Communicating the Value of Membership
    16th March 2023
  • Managing the Membership Experience
    17th March 2023

KEY SERVICES

  • Facilitation
  • Mystery Shopping Service
  • Professional Speaking
  • Research & Consultancy
  • Sponsorship Asset Analysis
  • The CleaView Membership Planning Tool

 

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  • Home
  • Seminars
    • One Day Public Seminars
      • Member Recruitment Strategies & Techniques
      • Member Retention Strategies & Techniques
      • Communicating the Value of Membership
      • Managing The Membership Experience
    • In-House Seminars
      • In-house delivery of courses
      • Developing Your Strategic Plan
      • Member Research Fundamentals
      • Future Trends Affecting Membership Associations
      • Recruiting & Retaining Members Using the Telephone
      • How to Get Your Members Engaged & Volunteering
      • Sponsorship Fundamentals
      • Strategic Sponsorship Development
  • BOOK A SEMINAR
  • Resources
    • Books
    • Planning
    • Benchmarking
    • Competitive Strategies
    • Member Recruitment
    • Member Retention
    • Member Volunteer Management
    • Member Research
    • Segmentation
    • Member Journey Mapping
    • Strategic Alliances & Partnerships
    • Membership Job Descriptions
    • Miscellaneous
  • Services
    • Facilitation
    • Mystery Shopping Service
    • Professional Speaking
    • Research & Consultancy
    • Sponsorship Asset Analysis
    • The CleaView Membership Planning Tool
  • About
    • Contact
  • Store
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