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The CleaView Membership Planning Tool

Sue Froggatt Training & Consultancy

Are you planning your membership strategy and plan?

A good planning process should include research from several sources – from your members, non-members, other sector influencers, thought leaders, what is happening in the membership industry and also your own staff.

To help you easily incorporate the collective intelligence and insights from your own staff, you now have a new tool available.

What is CleaView?

CleaView is a staff ‘perception’ audit about what you are doing well, and what areas need attention.

It gives you an invaluable internal perspective on where some of your strengths and opportunities are.

It works like this:

Staff are asked about their agreement with 82 positive statements regarding various aspects of membership activity on a scale from 1 (strongly disagree) to 7 (strongly agree).

This is converted to an average score and grouped according to area of activity.

A low score is an indication that staff feel attention is required; a high score indicates that the perception is the association is doing well in that area.

The ten areas covered include:

  1. Managing Activity
  2. Planning
  3. The Value Proposition
  4. Recruitment
  5. Retention
  6. Volunteer Activity
  7. Lapsed Members
  8. Research
  9. Data
  10. Resources

Why CleaView?

Simple. It saves you time, you get better results and it’s quick.

The key is knowing the right questions to ask. That is where Sue has drawn on her many years of experience working with membership organisations, and her early career in market research. That is where the real value lies. It will save you hours and hours of thinking time about what to ask and how to analyse the information.

You will also get honest and frank answers. Having an externally managed survey, which guarantees anonymity, means people are more likely to say what they really think.

The on-line questionnaire is ready and waiting for you to use.

CONTACT

0870 747 9185
sue@suefroggatt.com

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NEXT EVENTS

  • Member Recruitment: Strategies & Tactics
    16th March 2021
  • Member Retention: Strategies & Tactics
    17th March 2021
  • Communicating the Value of Membership
    18th March 2021
  • Managing the Membership Experience
    23rd March 2021
  • Developing Your Strategic Plan
    24th March 2021
  • Future Trends Affecting Membership Organisations
    25th March 2021

KEY SERVICES

  • Facilitation
  • Mystery Shopping Service
  • Professional Speaking
  • Research & Consultancy
  • Sponsorship Asset Analysis
  • The CleaView Membership Planning Tool

 

Book a Seminar
Copyright 2016 Sue Froggatt Training & Consulting | All Rights Reserved | Privacy Policy | Cookie Policy | epilo
  • Home
  • Seminars
    • One Day Public Seminars
      • Member Recruitment Strategies & Techniques
      • Member Retention Strategies & Techniques
      • Communicating the Value of Membership
      • Managing The Membership Experience
      • Developing Your Strategic Plan
      • Future Trends Affecting Membership Associations
    • In-House Seminars
      • In-house delivery of courses
      • Member Research Fundamentals
      • Recruiting & Retaining Members Using the Telephone
      • How to Get Your Members Engaged & Volunteering
      • Sponsorship Fundamentals
      • Strategic Sponsorship Development
  • BOOK A SEMINAR
  • Resources
    • Books
    • Planning
    • Benchmarking
    • Competitive Strategies
    • Member Recruitment
    • Member Retention
    • Member Volunteer Management
    • Member Research
    • Segmentation
    • Member Journey Mapping
    • Strategic Alliances & Partnerships
    • Membership Job Descriptions
    • Miscellaneous
  • Services
    • Facilitation
    • Mystery Shopping Service
    • Professional Speaking
    • Research & Consultancy
    • Sponsorship Asset Analysis
    • The CleaView Membership Planning Tool
  • About
    • Contact
  • Store
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