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e-Surveys

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Advantages of E-Surveys

  • Reduced costs: No interviewers, no telephone charges, no paper, no printing, no postage and no data entry.
  • No interviewer bias
  • Increased accuracy: No transcription errors
  • Reduced Time: Survey responses start coming in within minutes of contact.
  • Increased flexibility: E-surveys enhance design flexibility by permitting questionnaire changes on the fly.
  • They can improve quota achievement through up-to-the-minute monitoring.
  • Surveys can be designed that interactively adapt based on respondents’ prior answers.

 They are recommended if:

  • You can provide a quality population list having a high proportion of current and accurate e-mail addresses
  • The population of interest typically uses computers and the Internet in their day-to-day working lives
  • You need to contact a large sample, or possibly even the entire population
  • You need to screen a large population to find rare but important members
  • The survey is concise and well-structured enough to be comfortably completed in one sitting.

They are problematical if:

  • The population of interest is not connected, or a good list of e-mail addresses is not available
  • It is critical that results represent all members of the population, not just those with access to the Internet
  • Questioning is lengthy, complex, or requires respondents to look up information
  • Questioning is mostly exploratory and uses lots of open-ended questions.
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CONTACT

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sue@suefroggatt.com

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NEXT EVENTS

  • Member Recruitment: Strategies & Tactics
    19th March 2024
  • Member Retention: Strategies & Tactics
    20th March 2024
  • Communicating the Value of Membership
    21st March 2024
  • Managing the Membership Experience
    22nd March 2024

KEY SERVICES

  • Facilitation
  • Mystery Shopping Service
  • Professional Speaking
  • Research & Consultancy
  • Sponsorship Asset Analysis
  • The CleaView Membership Planning Tool

 

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  • Home
  • Seminars
    • One Day Public Seminars
      • Member Recruitment Strategies & Techniques
      • Member Retention Strategies & Techniques
      • Communicating the Value of Membership
      • Managing The Membership Experience
    • In-House Seminars
      • In-house delivery of courses
      • Developing Your Strategic Plan
      • Member Research Fundamentals
      • Future Trends Affecting Membership Associations
      • Recruiting & Retaining Members Using the Telephone
      • How to Get Your Members Engaged & Volunteering
      • Sponsorship Fundamentals
      • Strategic Sponsorship Development
  • BOOK A SEMINAR
  • Resources
    • Books
    • Planning
    • Benchmarking
    • Competitive Strategies
    • Member Recruitment
    • Member Retention
    • Member Volunteer Management
    • Member Research
    • Segmentation
    • Member Journey Mapping
    • Strategic Alliances & Partnerships
    • Membership Job Descriptions
    • Miscellaneous
  • Services
    • Facilitation
    • Mystery Shopping Service
    • Professional Speaking
    • Research & Consultancy
    • Sponsorship Asset Analysis
    • The CleaView Membership Planning Tool
  • About
    • Contact
  • Store
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