Find out what benefits they most and least value, find out how satisfied they are, gain feedback on events or publications, determine how to uncover member segments or find out why they are leaving or why prospective members decide not to join.
The seminar will give you the confidence to undertake or manage member research projects.
Note: CPD equivalent is 5.5 hours for the seminar.
The seminar will show examples of questionnaires used by membership organisations and involve practical exercises. You will also receive useful questionnaire templates (contains over 350 examples of actual questions used in 28 different types of member surveys) and a resource reference list.