Member Research Fundamentals
Sue Froggatt Training & Consultancy
This is a really useful day for anyone involved in surveying members.
Find out what benefits they most and least value, find out how satisfied they are, gain feedback on events or publications, determine how to uncover member segments or find out why they are leaving or why prospective members decide not to join.
The seminar will give you the confidence to undertake or manage member research projects.
On this seminar you will learn:
What is essential to know before you start a survey of your members
The research tools available and how to determine the best option
How to determine sample size and the relationship between sample size and total error
How to design effective questionnaires, the types of questions to avoid and the rating scales available
How to run successful focus groups
Advice on using e-survey tools
Great questions to use for uncovering really valuable insights
Emerging and cutting-edge research tools, including social analytics
How to interpret your findings and put your results to work
The main research pitfalls to avoid
Conducting research on a shoestring – how can you boost your budget?
Advice on commissioning a research project
The range of surveys underway in membership organisations
Note: CPD equivalent is 5.5 hours for the seminar.
The seminar will show examples of questionnaires used by membership organisations and involve practical exercises. You will also receive useful questionnaire templates (contains over 350 examples of actual questions used in 28 different types of member surveys) and a resource reference list.
Who is the course for?
Trade & Professional Associations
Chambers of Commerce & Business Links
User Groups
Institutes
Health & Fitness Centres
Charities
Other… Clubs, Committees, Confederations, Pressure Groups, Societies, etc
People new to marketing and also people already working in this area and looking for fresh ideas.
What is included?
Course slides
Additional notes
Useful membership industry resources
Lunch and refreshments
“I now have a much better understanding of the planning required to do member research and really liked the idea of doing a wiki survey.”
“It was great to be able to learn the different techniques and speak to others who have been doing membership research.”
“Some very useful insights from Sue, on running a focus group and designing a survey questionnaire.”
“Thank you. I now have many practical actions to take-away.”
“Thanks – a very thought provoking day with lots of good ideas.”
Memberships Organisations that have attended
See the List
- Actuarial Profession
- Alexony Maritime
- Association for Graphic Information
- bassac
- BCI
- BIGGA
- BII
- Booksellers Association
- Boundless
- British Aerosol Manufacturers’ Association
- British Association for Shooting & Conservation
- British Association of Landscape Industries
- British Chamber of Commerce I EU & Belgium
- British Dental Association
- British Hospitality Association
- British Institute of Facilities Management
- British Institute of Innkeeping
- British Institute of Interior Design
- British Parking Association
- British Ports Association
- British Safety Council
- British Sociological Association
- British Psychological Society
- BVRLA
- Campden BRI
- Chartered Institute of Marketing
- Chartered Institution of Building Services Engineers
- Chartered Institution of Highways and Transportation
- British Psychological Society
- CIBSE
- CILIP
- CIPFA Business
- Coeliac UK
- Co-operatives UK
- Cork Chamber of Commerce
- Council of Mortgage Lenders
- CSMA Club
- CSNA
- D&AD
- Design and Technology Association
- Dignity in Dying
- Diplomatic Service Families Association
- Edgbaston Priory Racquets Club
- EMMUA
- Energy Institute
- Engineers Ireland
- European Association for International Education
- European Foundation Centre
- Faculty of Sexual and Reproductive Healthcare
- Families Need Fathers
- Federation Against Software Theft (FAST)
- Federation of Master Builders
- Girlguiding UK
- Great Western Hospitals NHS Foundation Trust
- HCPA Ltd
- Honourable Society of Lincoln’s Inn
- IET
- IHEEM
- Immigration Law Practitioners’ Association
- Institute for Archaeologists
- Institute for Family Business
- Institute of Actuaries
- Institute of Auditors
- Institute of Biomedical Sciences
- Institute of Direct & Digital Marketing
- Institution of Fire Engineers
- Institute of Fundraising
- Institute of Measurement & Control
- Institute of Physics
- Institution of Railway Operators
- Institute of the Motor Indsutry
- International Association of Book-Keepers
- International Bar Association
- International Water Association
- Investor in Customers
- ISN
- Irish Nurses & Midwives Organisation
- Landscape Institute
- Learning Through Landscapes
- Locality
- Low Carbon Vehicle Partnership
- Lucideon
- Magistrates’ Association
- Major Energy Users’ Council
- Marketing Society
- Minor Metals Trade Association
- National Landlords Association
- NAFEMS
- NAHT
- NASEN
- National Association for Able Children in Schools
- National Hairdressers’ Federation
- NFRN – The Voice of the Independent Retailer
- North East Chamber of Commerce
- NSCC
- Permanent Way Institution
- Physiological Society
- PLASA
- PRI Association
- PTA UK
- Ramblers
- RCGP
- RenewableUK
- Royal College of Emergency Medicine
- Royal College of Nursing
- Royal College of Obstetricians and Gynecologists
- Royal College of Physicians
- Royal Photographic Society
- Royal Society of Chemistry
- Royal Statistical Society
- Royal Yatching Association
- Scottish Hockey
- Service Desk Institute
- Society for Endocrinology
- Society for Experimental Biology
- Society for General Microbiology
- Society of College Radiographers
- Society of Petroleum Engineers
- Society of Trust and Estate Practitioners
- Staffordshire Chambers of Commerce
- The Kennel Club
- TPAS
- UK Oracle User Group
- Understanding Animal Research
- Vegetarian Society
- West & North Yorkshire Chamber of Commerce
- Whitehall & Industry Group
- Wildlife Trust BCN
- Winmark
- World Petroleum Council
Comments from delegates
See comments
- “This was excellent. Thank you”, Konstantina Karadimitropoulou, Head of Operations & Membership, British Chamber of Commerce I EU & Belgium
- “Excellent. Thank you.”, Luke O’Reilly, Communications Officer, The Royal College of Emergency Medicine
- “Very nice experience and interesting from start to finish.”, Maud Langaskens, Digital Communications Coordinator, The ISN
- “A fantastic day. I will now be properly planning our research project and ensuring enough resources are put towards it.”, Katherine Elworthy, C.O.O., British Institute of Interior Design
- “A lot of useful information in one day and grateful for the handouts.”, Ruth Lowe, External Affairs Manager, PTA UK
- “A really practical day and I have some excellent action points – some of which I can implement straight away.”, Ana Musat, Events & Membership Executive, The Whitehall & Industry Group
- “Fantastic day – I came away with so many ideas. Thank you Sue.”, Amanda Bothwell , British Association for Shooting & Conservation
- “Sue is a great presenter and gives examples from different membership sectors. It was really valuable to discuss the various stages in the process.”, Negar Amiri, Membership Manager, British Dental Association
- “Very well delivered. It was useful to hear about the different was to draw out members and the various statistical analysis.”, Helen Peri, Membership Manager, British Ecological Society
- “A great seminar! I have taken away many tips and hints. It was also great to have the opportunity to speak to other delegates working in membership organisations.”, Gareth Edwards, Boundless
- “An excellent day. The information was clearly presented and brilliantly led by Sue. I now feel confident to go ahead.”, Alison Stansfield, Marketing Director, Permanent Way Institution
- “The day was all very relevant and has highlighted what to focus on. The handouts were excellent and very informative.”, Emma Winsor, Boundless
- “While I am now aware that I am just at the beginning of the initial planning phase, I now feel positive and confident that the results of the research will be of value to both members and the organisation. I now know what pitfalls to avoid!”, Wiebke Morgan, Member Services Manager, The Honourable Society of Lincoln’s Inn
- “A very good course which covered more areas than I expected.”, Michael Gregg, Sales & Membership Manager, Fire Industry Association
- “I now feel able to put together a structured plan that will let me get the knowledge and insights I need. Thank you. My expectations were fully met and I got so much more.”, James Wainwright, Individual Giving & Membership Manager, Epilepsy Action
- “It was a fantastic event – inspiring and informative.”, Leonora Neale, Communications Officer, Association of Medical Research Charities
- “It was great to look at the planning framework and how to research and reflect before devising the survey.”, Emily Randall, Membership Development Manager, Historical Association
- “It was valuable to be able to think about the research process from start to finish” Nicky Warnock, Project Manager, PraxisUnico