sue@suefroggatt.com
Sign in Join now
Sue Froggatt ConsultancySue Froggatt ConsultancySue Froggatt ConsultancySue Froggatt Consultancy
    0
  •   was successfully added to your cart.
  • Home
  • Seminars
    • One Day Public Seminars
      • Member Recruitment Strategies & Techniques
      • Member Retention Strategies & Techniques
      • Communicating the Value of Membership
      • Managing The Membership Experience
    • In-House Seminars
      • In-house delivery of courses
      • Developing Your Strategic Plan
      • Member Research Fundamentals
      • Future Trends Affecting Membership Associations
      • Recruiting & Retaining Members Using the Telephone
      • How to Get Your Members Engaged & Volunteering
      • Sponsorship Fundamentals
      • Strategic Sponsorship Development
  • BOOK A SEMINAR
  • Resources
    • Books
    • Planning
    • Benchmarking
    • Competitive Strategies
    • Member Recruitment
    • Member Retention
    • Member Volunteer Management
    • Member Research
    • Segmentation
    • Member Journey Mapping
    • Strategic Alliances & Partnerships
    • Membership Job Descriptions
    • Miscellaneous
  • Services
    • Facilitation
    • Mystery Shopping Service
    • Professional Speaking
    • Research & Consultancy
    • Sponsorship Asset Analysis
    • The CleaView Membership Planning Tool
  • About
    • Contact
  • Store
  • BLOG
NextPrevious

Are You Asking The Right Questions?

By epilo | Membership Association | 0 comment | 20 March, 2013 | 0

Every year brings challenges for associations and my challenge for you is to reflect on whether in your research with members, you are asking the best questions you can.

I began my career in market research, so this a something that I have always been very interested in.

It seems one of the most popular questions associations ask members to find out how they are doing is the satisfaction question – “On a scale of 1 to 5 how satisfied are you with…” However some research has shown this to be a very poor predictor of retention. So is it time to change the question? What should or could we be asking?

 

Here are some alternatives for you to consider, discuss and test:

  • “On a scale of 1 to 5 how valuable is…”
  • “What outcomes are you most interested in achieving by belonging to the association? _______  On a scale of 1 to 5, is this happening?”
  • “What would make membership/makes membership a “must have?”
  • “What is the biggest advantage of being a member?”
  • “How would you rate the investment you make in your membership relative to the value you receive?”

Ask about outcomes, rather than your outputs. The value of membership will start to become clearer when you pay attention to what members want to become.

You might also want to talk to other people. If the inventor of the motor car, Henry Ford, had asked his potential customers what new forms of transport they would like to see developed, they would probably have said a faster horse! Interview thought leaders, and people who focus on future developments, to bring their ideas into your research findings.

You might also want to use group or one-to-one projection techniques to help some of the deeper issues to surface. This can add valuable insights into your membership survey findings.

There is a little book about selling called ‘Questions are the Answers’ – and that title really resonates with me.

So ask more revealing questions. Think very carefully about what you ask and what the answer will tell you.

Associations, Membership Questions

Leave a Comment

Cancel reply

You must be logged in to post a comment.

NextPrevious

Recent Posts

  • Compelling Social Media Content 27th November 2014
  • When Is It Time To Stop Recruiting? 8th April 2013
  • Developing Member Profiles 8th April 2013
  • What Is Your Associations Culture & Focus? 30th March 2013
  • Are You Asking The Right Questions? 20th March 2013

Archives

  • November 2014
  • April 2013
  • March 2013
  • January 2013

CONTACT

0870 747 9185
sue@suefroggatt.com

CONNECT

NEXT EVENTS

  • Member Recruitment: Strategies & Tactics
    14th March 2023
  • Member Retention: Strategies & Tactics
    15th March 2023
  • Communicating the Value of Membership
    16th March 2023
  • Managing the Membership Experience
    17th March 2023

KEY SERVICES

  • Facilitation
  • Mystery Shopping Service
  • Professional Speaking
  • Research & Consultancy
  • Sponsorship Asset Analysis
  • The CleaView Membership Planning Tool

 

Book a Seminar
Copyright 2016 Sue Froggatt Training & Consulting | All Rights Reserved | Privacy Policy | Cookie Policy | epilo
  • Home
  • Seminars
    • One Day Public Seminars
      • Member Recruitment Strategies & Techniques
      • Member Retention Strategies & Techniques
      • Communicating the Value of Membership
      • Managing The Membership Experience
    • In-House Seminars
      • In-house delivery of courses
      • Developing Your Strategic Plan
      • Member Research Fundamentals
      • Future Trends Affecting Membership Associations
      • Recruiting & Retaining Members Using the Telephone
      • How to Get Your Members Engaged & Volunteering
      • Sponsorship Fundamentals
      • Strategic Sponsorship Development
  • BOOK A SEMINAR
  • Resources
    • Books
    • Planning
    • Benchmarking
    • Competitive Strategies
    • Member Recruitment
    • Member Retention
    • Member Volunteer Management
    • Member Research
    • Segmentation
    • Member Journey Mapping
    • Strategic Alliances & Partnerships
    • Membership Job Descriptions
    • Miscellaneous
  • Services
    • Facilitation
    • Mystery Shopping Service
    • Professional Speaking
    • Research & Consultancy
    • Sponsorship Asset Analysis
    • The CleaView Membership Planning Tool
  • About
    • Contact
  • Store
Sue Froggatt Consultancy
    0 items

Cookies & Privacy

This website uses cookies. If you continue to use this site we'll assume you're fine with that and you have read our Privacy Policy. Find out more.