Along the journey into membership it is important to create content that is easy to find and helps build share of mind for your association. But what makes good social media content? Sue’s Checklist For Good Social Media Content It is unique information not available from elsewhere It is something people care about It isRead more
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A few years ago I was caught by surprise when I was running an in-house seminar for a group of CEO’s. I was talking about recruitment when a few delegates commented that they were not interested in recruiting new members. Not interested? Why? What was going on? So I asked them to tell meRead more
In my last post I mentioned how important it is for associations to be member-centric and put the members at the heart of what you do. To help everyone in your association better understand who members are, it is a good idea to build a profile of the different types of members that you have. TheseRead more
Being passionate about associations, I love finding associations that have a member-centric culture. So it was really great to see that came up as one of the seven characteristics of remarkable associations. Culture is how you do what you do. It is the unwritten personality of the organisation – how it behaves and its attitude.Read more
Every year brings challenges for associations and my challenge for you is to reflect on whether in your research with members, you are asking the best questions you can. I began my career in market research, so this a something that I have always been very interested in. It seems one of the most popular questions associationsRead more
To be a remarkable association*1 you need to be member-centric i.e. put the members at the heart of what you do. So it’s really valuable if you can step into the shoes of a member and see things from their perspective. To help associations better understand members, I suggest two techniques: Developing typical memberRead more
It was back in 2001 when I had a light bulb moment. I was reading the ’Exploring The Future’ report from the ASAE. It stated that one ofthe seven strategic conversations that associations should be discussing in the boardroom was ‘Meaning Matters’. It highlighted that the enduring quality that would attract and retain members wasRead more