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Compelling Social Media Content

By epilo | Membership Association | 0 comment | 27 November, 2014 | 0

Along the journey into membership it is important to create content that is easy to find and helps build share of mind for your association.

But what makes good social media content?

Sue’s Checklist For Good Social Media Content

  1. It is unique information not available from elsewhere
  2. It is something people care about
  3. It is something people want to link to
  4. It is relevant – it makes people think ‘I’m glad I looked at that’
  5. People want to rate it highly – 5 stars!
  6. It is good quality advice and will create trust
  7. It is brief – less is more – let people ‘click’ for more
  8. It incorporates visuals – illustrations, screenshots, cartoons, short videos, etc.
  9. It creates a buzz – people want to pass to friends and colleagues and share
  10. It moves people from impression to expression – comment or re-tweet
  11. It is empowering
  12. It is likely to create an ongoing dialogue
  13. It helps readers understand your positioning and purpose
  14. It has been tested – get evidence because there are many channels to choose from
  15. It is personal – it contains some of you – that inspires people to respond!

What content do associations have that would make good content for social media?

Here is a list of ideas collected from membership professionals during a roundtable workshop at a ‘Great Ideas Day’ conference:

Advice, apps, articles (e.g. how to…), cartoons, case studies, conference presentations (create slideshows or ask speakers or delegates to write up their top tips), diagrams, event details (linked to special interest groups), games, images, insights (e.g. behind the scenes information), links, news, personal stories, QR codes (Quick Response Codes), questions (especially provocative questions!), real photos, report snippets, responses, reviews, scrapbooks, special offers, statistics or data, testimonials or great quotes, video’s, white papers and wikis.

Finally, two interesting words of advice from delegates at the event were:

  • Have social media champions to start or contribute to discussions
  • Develop a policy for dealing with detractors.
social media, social media blog

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Recent Posts

  • Compelling Social Media Content 27th November 2014
  • When Is It Time To Stop Recruiting? 8th April 2013
  • Developing Member Profiles 8th April 2013
  • What Is Your Associations Culture & Focus? 30th March 2013
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  • Home
  • Seminars
    • One Day Public Seminars
      • Member Recruitment Strategies & Techniques
      • Member Retention Strategies & Techniques
      • Communicating the Value of Membership
      • Managing The Membership Experience
    • In-House Seminars
      • In-house delivery of courses
      • Developing Your Strategic Plan
      • Member Research Fundamentals
      • Future Trends Affecting Membership Associations
      • Recruiting & Retaining Members Using the Telephone
      • How to Get Your Members Engaged & Volunteering
      • Sponsorship Fundamentals
      • Strategic Sponsorship Development
  • BOOK A SEMINAR
  • Resources
    • Books
    • Planning
    • Benchmarking
    • Competitive Strategies
    • Member Recruitment
    • Member Retention
    • Member Volunteer Management
    • Member Research
    • Segmentation
    • Member Journey Mapping
    • Strategic Alliances & Partnerships
    • Membership Job Descriptions
    • Miscellaneous
  • Services
    • Facilitation
    • Mystery Shopping Service
    • Professional Speaking
    • Research & Consultancy
    • Sponsorship Asset Analysis
    • The CleaView Membership Planning Tool
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