sue@suefroggatt.com
Sign in Join now
Sue Froggatt ConsultancySue Froggatt ConsultancySue Froggatt ConsultancySue Froggatt Consultancy
    0
  •   was successfully added to your cart.
  • Home
  • Seminars
    • One Day Public Seminars
      • Member Recruitment Strategies & Techniques
      • Member Retention Strategies & Techniques
      • Communicating the Value of Membership
      • Managing The Membership Experience
    • In-House Seminars
      • In-house delivery of courses
      • Developing Your Strategic Plan
      • Member Research Fundamentals
      • Future Trends Affecting Membership Associations
      • Recruiting & Retaining Members Using the Telephone
      • How to Get Your Members Engaged & Volunteering
      • Sponsorship Fundamentals
      • Strategic Sponsorship Development
  • BOOK A SEMINAR
  • Resources
    • Books
    • Planning
    • Benchmarking
    • Competitive Strategies
    • Member Recruitment
    • Member Retention
    • Member Volunteer Management
    • Member Research
    • Segmentation
    • Member Journey Mapping
    • Strategic Alliances & Partnerships
    • Membership Job Descriptions
    • Miscellaneous
  • Services
    • Facilitation
    • Mystery Shopping Service
    • Professional Speaking
    • Research & Consultancy
    • Sponsorship Asset Analysis
    • The CleaView Membership Planning Tool
  • About
    • Contact
  • Store

Membership Director

  • Membership Director
  • Membership Manager
  • Membership Co-ordinator
Home Resources Membership Job Descriptions Membership Director

Membership Director

Sue Froggatt Training & Consultancy
Back

Person specification & job description: Membership Director

Reports to: The Chief Executive

Responsible for: The Membership Manager

 

Person Specification

 Knowledge, skills and abilities:

  • A good knowledge of marketing theory and its application to the development of successful membership recruitment and retention campaigns
  • Considerable knowledge of strategic planning, budgeting, finance, market research, sales, marketing, member relationship management, people management and negotiation skills and techniques
  • Able to develop and motivate staff
  • Able to establish and maintain effective working relationships with other departments, senior influencers, current and prospective members, affiliates, volunteers and committees
  • Strong written and oral communication skills
  • Good IT skills

Relevant Experience

  • At least five years’ experience in a relevant membership, marketing or sales role
  • Mid-level supervision or management

Education

  • Able to travel
  • Hold a valid driving licence
  • Able to attend events and other off-site functions (estimated overnight travel will be a minimum of ‘x’ nights per annum)

Disposition

  • A professional manner and attitude
  • Energetic and imaginative
  • Able to remain calm under pressure
  • Able to easily adapt to change

Other

  • Graduate with a business or marketing degree

Job Description

  • To contribute to the development of the Association’s strategic plans
  • To direct the delivery of a program of membership development in accordance with Associations strategic plan and following the guidelines established by the Association
  • To contribute to the formulation of Association’s policies, programs and procedures and make recommendations for future development
  • To plan and direct each stage of the membership development process:
  • The collection and interpretation of member and non-member intelligence, including member needs, the member benefit package, entry criteria and competitiveness using membership surveys
  • The recruitment of new members and affiliates
  • The orientation of new members and volunteers
  • The engagement and involvement of other members
  • The membership renewal process
  • To recruit, induct, appraise and motivate the department
  • To direct membership development training programs
    • To promote team building through effective communication and targeted training and development
    • To monitor and present reports on departmental spend, income and membership levels
    • To ensure the membership information system is accurate and meets the needs of the department and other users
    • To update the Chief Executive on the progress of activities
    • To maintain regular contact with volunteer committees, to provide them with support and assistance on activity that relates to membership development and advise them about policies, training and member benefits
  • To authorize purchase orders and re-imbursements up to the value of £x
  • To develop and direct general marketing campaigns to promote the Association’s mission and purpose and ensure these are co-ordinated with recruitment and retention activity
  • To direct the sale of association services to non-members
  • To lead the work of the department to insure an efficient and effective operation:
  • To remain current with Association policies and procedures
  • To perform other duties and responsibilities as may be assigned

Other

  • (Individual Membership Organisations) To direct a program of Professional Standards and Code of Ethics

Key Success Areas

  • Grow and retain membership in accordance with the strategic plan
  • Manage the operations of the department within budget
  • Develop a focused well motivated team which delivers high standards of quality, performance and commitment

Other complimentary templates available:

  • Membership Manager
  • Membership Co-ordinator

If you would like to have a template commissioned for a particular role in your organisation, please email details of the role

Back to Membership Job Descriptions

CONTACT

0870 747 9185
sue@suefroggatt.com

CONNECT

NEXT EVENTS

  • Member Recruitment: Strategies & Tactics
    14th March 2023
  • Member Retention: Strategies & Tactics
    15th March 2023
  • Communicating the Value of Membership
    16th March 2023
  • Managing the Membership Experience
    17th March 2023

KEY SERVICES

  • Facilitation
  • Mystery Shopping Service
  • Professional Speaking
  • Research & Consultancy
  • Sponsorship Asset Analysis
  • The CleaView Membership Planning Tool

 

Book a Seminar
Copyright 2016 Sue Froggatt Training & Consulting | All Rights Reserved | Privacy Policy | Cookie Policy | epilo
  • Home
  • Seminars
    • One Day Public Seminars
      • Member Recruitment Strategies & Techniques
      • Member Retention Strategies & Techniques
      • Communicating the Value of Membership
      • Managing The Membership Experience
    • In-House Seminars
      • In-house delivery of courses
      • Developing Your Strategic Plan
      • Member Research Fundamentals
      • Future Trends Affecting Membership Associations
      • Recruiting & Retaining Members Using the Telephone
      • How to Get Your Members Engaged & Volunteering
      • Sponsorship Fundamentals
      • Strategic Sponsorship Development
  • BOOK A SEMINAR
  • Resources
    • Books
    • Planning
    • Benchmarking
    • Competitive Strategies
    • Member Recruitment
    • Member Retention
    • Member Volunteer Management
    • Member Research
    • Segmentation
    • Member Journey Mapping
    • Strategic Alliances & Partnerships
    • Membership Job Descriptions
    • Miscellaneous
  • Services
    • Facilitation
    • Mystery Shopping Service
    • Professional Speaking
    • Research & Consultancy
    • Sponsorship Asset Analysis
    • The CleaView Membership Planning Tool
  • About
    • Contact
  • Store
Sue Froggatt Consultancy
    0 items

Cookies & Privacy

This website uses cookies. If you continue to use this site we'll assume you're fine with that and you have read our Privacy Policy. Find out more.